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Private label brands are set for another surge in momentum as consumers become increasingly concerned about the impact of tariffs.

To take full advantage of social's place in consumers' lives, marketers should consider pairing social efforts with influencer campaigns or reactive content to stay part of the cultural conversation. Related Ä¢¹½AV reports:. The Rise of Political and News Creators (Ä¢¹½AV subscription required). Social Trends to Watch in 2025 (Ä¢¹½AV subscription required).

YouTube is taking aim at AI-generated "slop" by revising its monetization rules on July 15, drawing a line between authentic content and spammy filler. The update targets low-effort uploads—like synthetic voiceovers over stock footage or AI-mimicked news—but exempts legitimate formats like reaction videos. The shift comes amid growing concern over AI-generated clutter, scams, and identity fakes, as seen in platforms from Spotify to Pinterest. With content volume soaring and faceless creators rising, YouTube’s move reflects a growing push to safeguard viewer trust and advertiser confidence. The platform now faces the challenge of enforcement while reinforcing that originality still matters.

Australia’s digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

The news: Telehealth company Ro signed tennis superstar Serena Williams as a celebrity patient spokesperson for its GLP-1 weight loss meds. Our take: As an athlete, Williams speaks to potential GLP-1 customers who may not relate to advertising that focuses on people with obesity. Ro’s strategy is a win for Lilly and Novo since the drugmakers can stick to brand-safe body positivity and anti-stigma messages via obesity awareness campaigns, while their telehealth partners take on flashier campaigns with mega-celebrities while not having to adhere to the same strict FDA ad regulations.

Foster community across favored social platforms, such as TikTok, by partnering with the creators and influencers that speak to this demographic. Start the transition from SEO to AI optimization.