蘑菇AV

Totally, and that's why the Urban Outfitter thing was so amazing, because you had Pinterest, they had influencers making their own rooms, you got to shop them live with QR codes. I think it was genius. Sara Lebow (10:27):. Yeah. Okay. Number three, Instacart, for focusing its campaigns not on school supplies, but on how it helps parents spend more time with their kids. Arielle? Arielle Feger (10:37):.

In Canada, one-quarter of adult Gen Zers spend over an hour on TikTok daily. Users within that group are more likely to spend upward of 2 hours per day on the app, according to the Narrative Research and Logit Group survey. Our time spent forecasts for TikTok in similar markets show it far outpaces other social networks.

Still, the platform is a channel that few brands can ignore, especially as consumer spending shows signs of slowing.

On today's podcast episode, we discuss what to make of Google delaying the deprecation of third-party cookies (again), what was behind its most recent ad revenue growth, if it can defend its search business from a wave of AI, and what stands out about YouTube's recent performance. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

That environment creates more opportunities for brands, leaders, and influencers to cultivate meaningful audiences. 2. It has a news-focused audience. LinkedIn is focusing on news while Facebook and X are pivoting away, said Smiley. In fact, 60% of users are regularly getting news from the platform, according to Pew Research Center.

If you would like to hang out with Paola again, you can spend some time with her tomorrow on the Reimagining Retail show with host Sara Lebow and also Blake Droesch, where they'll be talking all about Gen Z's path to purchase.

We know consumers are willing to spend on wellness and if the economy continues to strengthen, consumers might spend even more here. Lastly, Shipt. It's a subsidiary of Target. They're launching an innovation center for delivery and experimentation. One of the things they're looking at is drone delivery.

Expect the Brazilian retailer to double down on creating more authentic relationships with customers via social media influencers to drive sales and increase its ecommerce market share. Predictions. Brands in the region will bet big on short-form video for social commerce growth.

In today鈥檚 episode of The Banking & Payments Show podcast we talk about how financial services companies partner with creators on social media to reach younger audiences. In the 鈥楬eadlines鈥� segment we examine the partnerships between banks and influencers by discussing the 蘑菇AV article, 鈥淗ow to make finfluencer partnerships work with a smaller marketing budget.鈥� And in the 鈥楽tory by Numbers鈥� segment, we shift the conversation to how many financial influencers there are on social media and the steps a bank needs to take to find the right finfluencer to partner with. Join the discussion with host, Rob Rubin, content creator and finfluencer, Taylor Mitchell, and analyst, Lauren Ashcraft.

My takeaway was that ByteDance might still need a TikTok backup because a quote from Jeremy saying, "Despite this downturn ByteDance remains committed to reviving the platform, continually recruiting influencers, and posting job listings." And Ms.

But the plan backfired after influencers started posting their trip videos online, where commenters began speculating that influencers weren鈥檛 shown the whole picture and that Shein was 鈥渦sing them鈥� for damage control.

In fact, Gen Zers place equal trust in influencer content as in bank content. Banks are competing with influencers for Gen Zers鈥� time spent on social media. When asked about the research methods they use on social media, viewing and reading influencer content (50.0%) was second only to bank content (56.3%). The disconnect between Gen Zers鈥� use of and trust in banks鈥� social media content is noteworthy.

Influencers and ads sway shoppers. Almost a third (32.9%) of Hispanic consumers will purchase a product they saw advertised on social media, whereas only 19.5% of non-Hispanic consumers say they do the same, per MRI-Simmons. Social media influencers also affect purchases by Hispanic consumers: Almost a fourth (22.4%) admit taking brand advice from influencers.

In contrast, mcommerce spend per mobile buyer will fall for a second consecutive year (-0.7%) in 2023. That reflects the wider squeeze in spending in the UK as the cost-of-living crisis continues鈥攁nd means all the growth this year will come from increased adoption, not spend. However, spend will bounce back into growth next year.

Nearly half (49.4%) of US social media users said that influencer or creator content has prompted them to make a purchase on social media, per our March 2024 survey. Shopping via DMs is still a nascent activity in the US, but that鈥檚 likely more due to a lack of functionality than interest.

I think TikTok has the advantage in entertainment factor and capturing the attention of Gen Z, which according to our forecast is spending almost an hour a day on the platform.

Gen Z is different from older generations. They are digitally native, spend more time watching videos, and have embraced the overlap between media and technology. But Gen Z has some particular habits marketers should pay attention to. Brands should make sure they鈥檙e staying relevant and avoiding stale content, promoting individuality, and helping Gen Z be their best selves.

PepsiCo Beverages North America increased its net revenues 8.9% YoY in the 36 weeks ending September 9, 2023. It鈥檚 unclear what contribution, if any, Starry made, and since its introduction earlier this year, the hype seems to have mainly died down. The lesson: Know the audience you want to target and speak their language.

That's versus 62% had posted content on the platform, 44% who'd paid advertising on the platform, and 21% who had influencer campaigns. TikTok claims that 60% of its users make a purchase or visit a business seen on the platform in the UK in 2022. And we have started to hear of some bigger retailers and brands, starting to sign up.

Amazon鈥檚 campaign encouraging parents to spend less on their kids was also an A+ move in a season where people are really prioritizing value. 鈥淚 love the 鈥荣辫别苍诲 less on your freeloaders鈥� commercial,鈥� said Davidkhanian. 鈥淭hey're looking at the entirety of back-to-school鈥�grade school, high school, back to college.

On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.

But most of the growth in mcommerce sales is coming from mobile buyers spending more. US mobile buyers will spend an average of $2,620 on mcommerce in 2023鈥攗p almost 11% over 2022. That鈥檚 compared to 7.4% growth in average spend on ecommerce per digital buyer. We predict the average spend will continue to grow in double-digits through 2027. What does this mean for retailers?

By and large, the success of the 2023 holiday season will be dependent on when, where, and how much consumers are willing to spend on their holiday shopping. But some retailers are better positioned than others. Our analyst Andrew Lipsman breaks down who鈥檚 ahead of the gift-giving game and why they鈥檙e destined for a jolly holiday. 1. Amazon.

Gen Z beauty shoppers are also more likely to be attracted to commercials, ads, and celebrity/influencer endorsements. What it means: Gen Z may be less motivated by price, but they still care about it. In fact, dupe culture is largely being driven by the demographic seeking cheaper alternatives to expensive products.

On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.