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On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.

By and large, the success of the 2023 holiday season will be dependent on when, where, and how much consumers are willing to spend on their holiday shopping. But some retailers are better positioned than others. Our analyst Andrew Lipsman breaks down who鈥檚 ahead of the gift-giving game and why they鈥檙e destined for a jolly holiday. 1. Amazon.

Gen Z beauty shoppers are also more likely to be attracted to commercials, ads, and celebrity/influencer endorsements. What it means: Gen Z may be less motivated by price, but they still care about it. In fact, dupe culture is largely being driven by the demographic seeking cheaper alternatives to expensive products.

On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.

Enlist singers as influencers and brand ambassadors beyond the competition. Eurovision takes place once a year, but its competitors鈥� star power lives on long after the contest ends. Brands should capitalize on this by making them an integral part of future ad campaigns.

鈥淸Camp] is generating that additional source of revenue from the event tickets and getting people to spend more time in their stores,鈥� Canaves said. Best comeback story. Nominees: Toys R Us, Barnes & Noble, Bed Bath & Beyond, Abercrombie & Fitch. Winner: Barnes & Noble. 鈥淏arnes & Noble was the enemy of the independent bookstore until Amazon came around,鈥� our analyst Blake Droesch said.

Expect influencers to play a bigger role in this evolution. Amazon will look to further increase penetration of household essentials. Amazon will capture only a small percentage of this year鈥檚 $2.059 trillion opportunity in US total retail sales for food and beverage and health, personal care, and beauty.

grocery spending in check.

And Adobe found that 6.5% of the Prime Day orders on both days leveraged buy now, pay later, which drove more than 920 million in revenue, which is up 20% year over year. And a lot of the spending according to Adobe using buy now, pay later was in categories like apparel, furniture and home and electronics. And it's a pretty big jump.

From retailers drawing shoppers in-store by leaning on creator content to the emergence of livestream ecommerce influencers and the potential consolidation of retail media networks, our analyst-led predictions offer a glimpse into the future of shopping and advertising. We explore each, weighing the arguments for and against their likelihood in shaping the year ahead.

Musk鈥檚 priority will be revenues, not user growth. Musk can鈥檛 achieve his goal of overhauling Twitter鈥檚 monetization model to make it less reliant on advertising if he can鈥檛 bring in revenues in the short term.

While Gen Zers do care about the environment, they also are mostly teens or young adults and have to be choosy with how they spend their money. 鈥淲e have to care, because we鈥檙e the ones that are going to be here for the next 70 or so years.

More than half of Hispanic Gen Z internet users ages 18 to 23 spend at least 3 hours a day on social media, with 15.6% spending more than 7 hours a day, according to ThinkNow Research. Asian-American Gen Z internet users are also active on social media, with more than half (52.0%) spending at least 3 hours a day on it.

So put another way, of all the time you spend on social networks, how much of it do you spend watching video? And that number has gone from just over 30% to close to 60% from before the pandemic to today. So what we are consuming on social media does seem to be changing. It does seem to be more and more video. More and more video suggesting is less about you.

In Latin America, people from nearly every country dreamed of becoming YouTubers or social media influencers. Plateauing wage growth has left many searching for ways to increase their earning potential鈥攐n platforms like YouTube鈥攊n exchange for ad placements. Latin America is a bright spot for sub OTT growth, despite macroeconomic challenges.

Social activities: Gen Z prefers video and influencer content. Video is the top activity for discovery on social media. Gen Z is also more likely to discover new brands and products while viewing creator/influencer content and stories.

This means increased spending power and being more responsible for choosing doctors, comparing prices for services, and booking appointments. Gen Z consumers are money-conscious and need help paying for care.

There's an athlete who's upset that people are spending more time figuring out if they're going to win money or not. Then, there's the whole angle around if you think about Kim Kardashian and crypto and can you have a superstar on a gambling ad that's going to impact the way you think about what you're gambling on, and then you're going to be upset about it?

Okay, now I will share my social media trend that has influenced products and marketing, which is brands expanding their shade ranges as a result of influencer pressure or encouragement. This isn't new.

And five, influencers have an ever greater role in shaping political opinions. (20:39):. That's all we've got time for. Great little summary to the end of our episode. Thank you so much to my guests as always. Thank you to Henry. Henry Powderly (20:44):. Thanks, Marcus. Marcus Johnson (20:45):. Thank you to Rahul. Rahul Chadha (20:45):. Cheers. Thanks, friend. Marcus Johnson (20:47):. Yes indeed.

Yeah, samples, according to Bolt Data, are the second biggest influencer for U.S. beauty consumers, to actually purchasing after price for Gen Z. 46% of people consider samples to be an influencer to buy for the overall public. That's 37% in the U.S., so samples are huge.

And revenue wise, we expect LinkedIn's ad revenues to grow 14% this year. It's up from nine last year, and it has a bigger slice of the ad pie than Hulu, biggest slice than Walmart and a bigger slice than Pinterest and makes as much money from ads as Roku and Snapchat. If you combine the two, that'd be a fun app.

So that's all going to lead to more out-of-pocket spending for consumers reflected through higher insurance premiums, more denials, which puts patients on the hook for an increased amount of what they owe. And then more spending on drugs. We're seeing the craze of GLP-1 weight loss drugs.

Pinterest accounts for over 2 billion in US ad revenues right now. They make up more than 3% of US social ad revenues in the US. Not a small number. Would an Amazon acquisition of Pinterest ever be allowed to go through? Max Willens:. That's a good question. Lina Kahn is definitely someone who scrutinizes these kinds of deals much more closely than her predecessors did.

And then on their side they get discounts, they get to have points and redeem them for the money they spend on products. They also get free shipping, et cetera, et cetera. So it to me is a win-win all around. Zak Stambor (08:38):.