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But both segments have seen growth rates fall in recent years, and their combined revenues contribution is smaller than that of music streaming. Amazon Music is mostly running in place. In 2022, Amazon overtook Pandora to become the No. 2 digital audio service by listeners, distantly behind Spotify.

Walmart a few days ago published a five-minute campaign Shoppable music video that featured two influencers who got their start on TikTok. So I think retailers are really recognizing the power of these content creators and again, bringing them off their nascent platforms. Sara Lebow (12:29):. Sarah, that statement leads me to believe that the influencer's natural habitat is the phone.

A) Gaming influencers B) Music C) Cartoons D) ASMR. Music was their most popular search query on YouTube between April and May (21.1%), up from fourth place with 17.1% last year, per the study. June 5, 2025. Which brand just launched its first entirely creator-made campaign? A) Oreo B) Dove C) E.l.f Beauty D) Liquid I.V.

When you're with a group of friends, you just start playing, like, someone play a music video, someone play a funny sketch. It's just so versatile in that way. And I should also note that it has a high, it is the number one platform for every generation. Of all the platforms we track, every single generation, it ranks the highest.