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Other sectors with high conversion rates and CPAs were clothing, shoes, and jewelry (conversion rate of 5.5%; CPA of $66) and grocery and gourmet food (4.94%; $53). Some sectors had much higher CPAs with low conversion rates. Home and kitchen had CPAs of $77 but a conversion rate of just 1.3%. Automotive had the highest CPAs at $78 but held a 1.4% conversion rate.

Over half (58%) of Gen Zers don鈥檛 like advertising that interrupts the content they鈥檙e watching, per an NCSolutions survey cited by Supermarket News. Gen Z pays the most attention to social media ads, with 37% saying that video ads on social, in particular, have the most influence on what they purchase, eat, shop, or watch, per CivicScience.

And one touch I've really appreciated, and I'm surprised by how rare it is, is getting a sample in an order like a curbside or home delivery grocery order. It's happened a few times with a little note or coupon. And it does have the ability to surprise and delight and possibly inspire later purchase, even a digital coupon or a QR code that could then spur an online purchase.

Here鈥檚 what they used them for:. 42.1% of pay later users purchased clothing and accessories. 35.1% bought groceries. 29.6% used the plans for appliances. 29.0% used them for consumer electronics. And 28.5% used pay later for home furnishings.

Two judges鈥攐ne federal, one state鈥攕eparately blocked the merger on the grounds that it would drastically reduce grocery competition, raising prices for shoppers and reducing workers鈥� bargaining power. The claims: Albertsons alleges that Kroger chose to act 鈥渋n its own financial self-interest鈥� rather than make meaningful attempts to engage with regulators and advance the merger.

AI technology has the potential to revolutionize online resale. Methodology: Data is from the March 2024 Coresight Research report titled "The State of In-Store Retailing: Opportunities To Redefine Operations" sponsored by Simbe. 150 US retailers were surveyed online during January 30-31, 2024. Respondents were senior director or above familiar with the performance metrics of their retail stores.

Costco鈥檚 fiscal Q4 earnings report, with total revenues of $78.94 billion, offers a glimpse into shifting consumer priorities: its shoppers are now favoring essentials, opting for groceries and gasoline, while luxury and other discretionary items have taken a backseat.

It鈥檚 never been more important for retailers to have an omnichannel approach, aligning both in-person and digital channels to create a seamless journey. 3. Shoppers get a little help from BNPL. The stat: On Cyber Monday, shoppers used buy now, pay later (BNPL) services to pay for $940 million worth of online purchases, the biggest day ever for BNPL, per Adobe Analytics.

McDonald鈥檚 and Chipotle are in a good position going into 2023, as consumers trade down from more expensive dining options and look for an escape from skyrocketing grocery prices.

All respondents shop for beauty products online or in-store monthly.

Klarna expanded its tie-in with Marqeta to bring physical cards to the US and launched BNPL products focused on groceries. A partnership in the UK with Deliveroo, for example, drew some criticism鈥攂ut it also helped Klarna widen its reach and revenue streams. Partnerships may become crucial to helping Klarna sustain growth as recession fears mount. Acquisitions became less frequent.

CEO and founder Zak Ringelstein wants Zigazoo to be a mainstream healthier alternative to social media, akin to Whole Foods among supermarket chains. 鈥淲e鈥檙e not going to be in a world where social media doesn鈥檛 exist,鈥� says Ringelstein. 鈥淏ut we need to come up with something that is healthier, safer, and protects adolescents from toxicity, bullying, and too much screen time.鈥�.

Likewise, Tesco pointed to economic uncertainty, rising grocery inflation, and budget-related cost increases as challenges for the year ahead. The concerns: British retailers ended 2024 on a sour note, as a late surge in spending failed to deliver a meaningful boost to holiday retail sales.

鈥淧eople will see that they are an advertising company, not a grocery delivery company,鈥� said Lipsman. 鈥淭hat鈥檚 the source of their value, the high-margin ad business that they are growing strongly.鈥�. 3. Walmart will partner with Paramount+ to power its connected TV ads. Last year, Walmart added Paramount+ to its Walmart+ offerings.

Amazon is also trying to give its grocery business a boost. Shoppers who visit an Amazon Fresh store during Prime Day will receive 25% off their purchases, while those who order from Amazon Fresh online get $20 off purchases of $100 or more. And in a Prime Day first, Amazon teamed up with Priceline to offer exclusive travel discounts to take advantage of strong travel demand.

He added that 鈥渜uick commerce will work in grocery and some adjacent categories,鈥� but Singh is skeptical of success in other categories that are led more by assisted browsing behavior. In China, the quick commerce industry has struggled with rising costs and price competition in recent years.

More Chart of the Day:. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. 8/31 - Our Amazon power rankings. 8/30 - TikTok's time takeover.

Alcohol brands face a daunting challenge in the crowded aisles of grocery stores: capturing shoppers鈥� attention amidst a sea of competing products. They manage hundreds to thousands of active items sold across millions of stores worldwide.

While it remains to be seen whether the company鈥檚 customers will embrace the opportunity to arrange for furniture assembly or landscaping services through the platform, the success of other initiatives, including a travel booking service and grocery delivery, is empowering Uber to look for more expansion opportunities.

Initially unique, Eataly combined dining and grocery shopping under one roof, attracting many customers to its Italian marketplace. However, as local stores now offer international and specialty foods, Eataly鈥檚 novelty has faded, making it primarily a tourist attraction, said Stambor.

Trump鈥檚 proposed tariffs could sharply increase grocery bills, as about 60% of fresh fruit and 40% of fresh vegetables in the US are imported. Mexico, which faces a potential 25% tariff, is the leading source of these imports. Meanwhile, climate change will likely continue to disrupt agriculture, with last year鈥檚 adverse weather driving up prices for staples like cocoa, coffee, and oranges.

Brands using AI shopping tools must ensure they benefit shoppers or solve their pain points (like seeing an item in real life and finding it online via image search). 2. Consumers look to AI for holiday help.

Why it matters: Albertsons will account for 8.8% of US grocery sales and 2.7% of grocery ecommerce sales in 2024, according to our November 2023 forecast. That means the business has a massive audience when it comes to advertising. We expect to see more retail media networks partnering with ad tech companies to serve these large audiences this year. 2.

As the channel grows, retailers outside of grocery, like Ulta Beauty, are experimenting with how to use it to reach customers in more targeted, engaging ways. Ulta Beauty鈥檚 retail media network, UB Media, offers its partners on-site and off-site ad formats, including display, sponsored search, video, and social media. 鈥淲e have 600 brands that are active in our stores and 辞苍濒颈苍别,鈥� said Crossan-Matos.