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More Chart of the Day:. 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. 8/31 - Our Amazon power rankings. Note: Respondents were asked, "How much are you planning on relying on attention-based metrics in your media strategy in 2023? Attention metrics will be part of:..."

The Pear Connect offering enables shoppers to add products directly to a retailer鈥檚 commerce cart from a digital ad. Marketers can customize which products they want displayed and which retailers they want to display them while also leveraging machine learning to optimize audience targeting.

So do we think that even if people are maybe getting their prescriptions online a bit more, they're still going to go turn to those pharmacies, to those grocery locations for health clinic related services? Rajiv Leventhal (24:18):.

Over half of US and UK adults research and buy products online via a retailer鈥檚 website, per Coveo. More than a third (37%) take a slightly different approach, researching products on a retailer鈥檚 website but waiting to buy them in a physical store.

The company鈥檚 ecommerce revenues declined for four of the past five quarters and it has embarked on several large-scale cost-cutting measures such as laying off roughly 18,000 staff and putting its planned expansion of Amazon Fresh grocery stores on ice. Fast-delivery competition is growing.

How we got here: Grocers are doing everything they can to secure lower prices as double-digit grocery inflation forces shoppers to prioritize value over brand or retailer loyalty. Record-high UK grocery inflation is benefiting 蝉耻辫别谤尘补谤办别迟蝉鈥� private label brands, which grew sales by 9.3% in January, compared with just a 1% increase in name brand sales, per Kantar data reported by The Guardian.

Only 13% of Gen Zers say store rewards/loyalty programs are the most important factor in grocery store selection. What it means for 2025: Another sign of Gen Z鈥檚 interest in value, Gen Z looks to loyalty programs to maximize their purchases.

鈥淚nstacart has a much bigger view across different grocery stores versus a competitor such as Walmart, which is limited to data from its own customers,鈥� Davidkhanian said. 4. Albertsons.

With the majority of retail sales still taking place offline, marketers are rethinking the in-store experience, attempting to combine the reach of physical retail with the engagement of digital channels via in-store retail media.

Although OOH is still primarily a traditional medium, outdoor advertising鈥檚 future is digital. US DOOH ad spend will grow by double digits annually through the end of our forecast period in 2027. In the near term, DOOH is overcoming its pandemic slump.

Ad tech company The Trade Desk and grocery intermediary Instacart teamed up in October to improve the latter鈥檚 retail media offerings through improved metrics. Why it works: Retail media data is in demand. Instacart will generate $1.18 billion in US retail media ad revenues next year, making it the fourth-largest retail media network we track in terms of revenues, according to our forecast.

After closing locations last year, Amazon opened several new Fresh supermarkets in September. 鈥淕谤辞肠别谤测 in person is not something that Amazon's been able to get right,鈥� said our analyst Sara Lebow. 鈥淚鈥檓 fascinated to see if it actually works this time.鈥�. Amazon also quietly added ads to Rufus. 鈥淕en AI and chatbots is just not a space that we've seen ads yet,鈥� said Stambor.

Pepsi is accused of offering an unnamed big-box retailer鈥攚hich sources identified to CNBC as Walmart鈥攁n unfair price advantage over competitors ranging from big grocery chains to local convenience stores. The FTC鈥檚 suit argues that Pepsi violated the RPA by giving Walmart advantages, such as 鈥減romotional payments鈥� and advertising, which it did not offer to rival retailers.

Baby boomers are more brand-loyal than US adults across multiple categories, according to Morning Consult. They show the highest brand loyalty (76%) for groceries and household goods.

However, the broader media and advertising sector is largely unaffected due to the absence of digital trade provisions. Without agreements on cross-border data flows or digital taxation, advertising platforms and digital marketers face continued regulatory uncertainty. Q5: Are there any implications for digital services and tech industries?

So Canadian grocer Loblaw is adding digital screens to over 500 stores so brands can target shoppers. Vibenomics and Stingray Advertising are combining their networks to offer in-store audio ads across 25,000 grocery, convenience, home improvement, and drugstores.

Even as grocery price inflation eases, consumers continue buying store brands. When asked what鈥檚 driving the trend, roughly two-thirds of shoppers mentioned factors like quality, taste, and store brands鈥� ability to meet specific dietary needs, per an FMI consumer survey. Private labels differentiate retailers鈥� offerings.

Consumers are particularly worried about how tariffs will affect the cost of groceries and other household goods, according to a separate poll by Numerator. Hunkering down: As shoppers brace for higher costs, they鈥檙e finding new ways to manage their spending. Households are doing laundry less often to save money on detergent, P&G CEO Jon Moeller said.

Over half (58%) of Gen Zers don鈥檛 like advertising that interrupts the content they鈥檙e watching, per an NCSolutions survey cited by Supermarket News. Gen Z pays the most attention to social media ads, with 37% saying that video ads on social, in particular, have the most influence on what they purchase, eat, shop, or watch, per CivicScience.

For example, Amex worked with a large grocery retailer to target frequent but not loyal customers, offering discounts to encourage higher frequency among those who shop at a retailer once a month and discounts that incentivize larger basket sizes among regular customers. Amex is not launching a FMN, which would leverage first-party data for on- and off-site ad targeting.

AI technology has the potential to revolutionize online resale. Methodology: Data is from the March 2024 Coresight Research report titled "The State of In-Store Retailing: Opportunities To Redefine Operations" sponsored by Simbe. 150 US retailers were surveyed online during January 30-31, 2024. Respondents were senior director or above familiar with the performance metrics of their retail stores.

Costco鈥檚 fiscal Q4 earnings report, with total revenues of $78.94 billion, offers a glimpse into shifting consumer priorities: its shoppers are now favoring essentials, opting for groceries and gasoline, while luxury and other discretionary items have taken a backseat.

It鈥檚 never been more important for retailers to have an omnichannel approach, aligning both in-person and digital channels to create a seamless journey. 3. Shoppers get a little help from BNPL. The stat: On Cyber Monday, shoppers used buy now, pay later (BNPL) services to pay for $940 million worth of online purchases, the biggest day ever for BNPL, per Adobe Analytics.

It is also using those brick-and-mortar stores to boost online sales鈥攊t launched store fulfillment in about 100 of its 280 locations in Q3.

Chewy reaps the rewards as pet spending shifts online: Meanwhile, Petco is hoping a partnership with Uber Eats and a new direction under CEO Joel Anderson will help narrow the gap.