蘑菇AV

The news: TikTok is testing a feature that uses AI to identify products in videos and suggest similar items for sale on its ecommerce marketplace, per Insider. Unlike similar capabilities rolled out as part of TikTok鈥檚 affiliate program, creators whose videos are included in the test don鈥檛 receive commissions on any resulting sales, nor are they notified of the feature鈥檚 presence on their content.

Nearly half of retail CFOs plan to leverage automation and AI to optimize costs in 2024. Online resale may have the most to gain in the short term, thanks to the opportunity to address key operational challenges and customer pain points involved with selling secondhand goods online.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how pet care is moving online, the best pet services retailers are offering, and how recession-proof the category is. Then, for "Pop-Up Rankings," we rank the top four loyalty drivers from pet retailers that other businesses can emulate. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman.

Est茅e Lauder鈥檚 North America online sales grew by double digits during the holiday quarter, which helped mitigate declining sales in the region. E.l.f. Beauty鈥檚 digital sales rose 30% YoY in the holiday quarter, and the brand notes 鈥渃ontinued momentum across our digital and social platforms鈥� with particular strength on Amazon and its mobile app.

Online channels account for the majority of resale volume. Marketplaces like eBay, Etsy, and Facebook Marketplace give digital buyers easy access to a far more extensive selection than what physical channels like thrift and consignment stores can offer. In 2023, growth for ecommerce resale will normalize after pandemic spikes. This is due to consumers returning to stores and supply chains improving.

The news: Forever 21 could soon become an online-only retailer if it fails to find a buyer willing to purchase its inventory and manage its 354 stores, per Bloomberg. Should that come to pass, the company will ship goods directly from its factories to customers and other retail outlets鈥攁 model it has successfully tested outside the US.

鈥淎I search and AI tools in general have so much potential to improve the shopper's experience when it comes to these marketplaces with really vast product catalogs,鈥� said our analyst Sarah Marzano on an episode of the Behind the Numbers podcast. Marketers are already invested in search advertising; 62.2% of US retail media ad spend will go to search this year, per our March 2024 forecast.

International roots: Amazon relies heavily on China-based third-party sellers, which make up a significant portion of its marketplace and ad revenues. The 54% tariff on that country could raise consumer prices and cut into Amazon鈥檚 profit margins. Amazon Web Services (AWS) also relies on equipment and hardware from tariff-hit regions, which could drive up cloud services costs for businesses.

There were 70.3 million unique digital visitors to Temu in October 2024, exceeding Shein鈥檚 52.2 million, AliExpress鈥� 9.6 million, and Wish鈥檚 3.5 million, according to data from Comscore. The roadblock ahead: Thanks to its loyal customer base, Temu has sustained its success long after its debut.

Over half (52.2%) of Gen Z marketplace buyers have made a purchase on Temu, according to an April 2024 survey from 蘑菇AV. Lower prices, discounts/sales, and free shipping are the top three reasons marketplace buyers across all generations made a purchase from Temu. What it means for 2025: Temu鈥檚 popularity among Gen Z in 2024 highlights their focus on price and convenience.

鈥淢usk envisioned X.com as a comprehensive platform,鈥� a proto-super app 鈥渃overing banking, digital purchases, credit cards, investments, loans, and more.鈥�. The problem: Rebranding a universally recognizable social media platform could upend years of brand equity built by Twitter. 90% of Twitter鈥檚 revenue came from advertising in 2022.

The updates include enhancements to the retailer鈥檚 clean-room offering, the introduction of an advertising identity service called Signal IQ, and an extension of its Transparent Ad Marketplace (TAM) to support all streaming TV publishers.

However, 35% of organizations say marketplace adoption could be slowed down by real-world consequences from genAI mistakes, and 29% say potential loss of trust due to biases and inaccuracies is the top risk to mass adoption.

Both marketplaces have considerable customer overlap with TikTok and sell the kinds of cheap, trendy items that resonate with the social commerce platform鈥檚 users. While TikTok Shop has been the primary driver of live shopping adoption in the US, some of that spending could shift to livestreaming companies like Whatnot, which sold more than $3 billion worth of goods last year.

Our revised US resale forecast reflects a slowdown for the ecommerce-dominated market, as the cost of selling one-of-a-kind items online comes into focus.

More Chart of the Day:. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace. 6/27 - Where Gen Z buys. 6/26 - The CTVerse. 6/23 - Amazon on display.

Thanks to the strong penetration of Marketplace, Facebook claimed the largest share of social shoppers in our survey. More than 60% of respondents said they鈥檇 purchased something while using Facebook in the 12 months preceding our poll. But that did not result in Facebook shoppers significantly overindexing for purchases in any specific product category.

The company has responded by launching new marketplace tools aimed at sellers in the Asia-Pacific region and reducing its commission for low-priced clothing. Amazon is entering the car business, inviting new competition from Tesla and used-car marketplaces.

It could also help someone find a specific piece of clothing on a marketplace, negotiate the price, and pay for it all at once. Gauging interest: More than three-fourths (76%) of retailers are increasing their investments in AI over the next year, per Salesforce鈥檚 March 2025 Connected Shoppers Report.

Sebastian Herrera and Nate Rattner of the Wall Street Journal, they explain that the first three pillars, each bringing in tens of billions of dollars in annual revenue, are its online shopping marketplace, number one, Prime membership program, number two, and cloud computing unit, number three, AWS. (03:31):.

More Chart of the Day:. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace. 6/27 - Where Gen Z buys. 6/26 - The CTVerse. Methodology: Data is from a March 2023 Bankrate Survey conducted by YouGov. 2,461 U.S. adults were surveyed online during March 29-31, 2023. Of the 2,461 U.S. adults surveyed, 1,554 are likely to take at least one summer vacation this year.

Self-service tools: Incorporate digital elements like video ITMs, cash recyclers, digital appointment scheduling, and interactive signage to enhance efficiency and customer engagement. Plus, self-service banking is something Gen Zers keep demanding.

鈥淚n an ever-changing marketplace, we determined that it was best to meet the evolving demands of sports fans by focusing on existing products and distribution channels,鈥� the companies said in a joint statement.

We start with Spotify's expansion of its podcast ad marketplace. Earlier this month, Spotify brought its podcast ad marketplace to five new countries, Brazil, India, Japan, Mexico, and Sweden, as reported by Reuters. As it tries to tap into what it considers a $20 billion opportunity, more countries bring added benefits, as outlined by the Sounds Profitable podcast, The Download. Speaker 5:.