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More than 100 million people will watch live sports via digital this year
Digital live sports viewers have surpassed traditional pay TV live sports viewers in the US, per 蘑菇AV forecast. This trend will continue next year, when 114.1 million people will watch sports via digital while 82.0 million will watch via TV.
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Nov 12, 2024
Household Reach of Select US Connected TV (CTV) Streaming Apps, Q1 2024 (% reach)
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May 30, 2024
Source: DoubleVerify; TVision
Top 5 CTV Streaming Apps, Ranked by Share of Viewing Time Among US Households, Q1 2024 (% of total viewing time)
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May 30, 2024
Source: DoubleVerify; TVision
US OTT and Online Video (OLV) eCPMs, Q2 2023-Q2 2024 (dollars and % change QoQ vs. YoY)
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Oct 25, 2024
Source: Guideline (formerly Standard Media Index (SMI)
Share of Time Spent Viewing OTT Streaming Video Among US Subscription Video-on-Demand (SVOD) Viewers, by Device, Dec 2022 (% of total)
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Apr 3, 2023
Source: Aluma Insights (formerly The Diffusion Group)
US Subscription OTT Video*, Ad-Supported Video-on-Demand (AVOD)**, and Free Premium Video Streaming*** Viewer Gains, 2022-2024 (millions)
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Mar 17, 2023
Source: Insider Intelligence
Improvement in ROI Performance With Connected TV/OTT Premium Video Content According to US Agencies and Brand Marketers, March 2023 (% of respondents)
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Jun 30, 2023
Source: Advertiser Perceptions; Premion
Effectiveness of Connected TV/OTT Advertising vs. Linear TV, Digital Video, and Social Media in Achieving Goals/KPIs According to US Agencies and Brand Marketers, March 2023 (% of respondents)
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Jun 30, 2023
Source: Advertiser Perceptions; Premion
US OTT Video Subscription Revenues, 2022-2026 (billions)
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Mar 17, 2023
Source: Insider Intelligence
Media Types Most Impacted by the Increase Funding for Connected TV/OTT Advertising According to US Agencies and Brand Marketers, March 2023 (% of respondents)
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Jun 30, 2023
Source: Advertiser Perceptions; Premion
Share of US Premium Subscription Video-on-Demand (SVOD) Gross Subscriber Additions, by Platform, April 2023-Sep 2023 (% of total)
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Oct 16, 2023
Source: Antenna
US Premium Subscription Video-on-Demand (SVOD) Services Subscriber Growth and Churn, Q1 2022-Q2 2023 (millions)
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Aug 16, 2023
Source: Antenna
US Adults Who Have a Major Subscription Video-on-Demand (SVOD) Service*, 2014-2023 (% of respondents)
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Aug 9, 2023
Source: Leichtman Research Group Inc. (LRG)
Top 10 Countries, Ranked by Subscription Video-on-Demand (SVOD) Revenue, 2022 (billions)
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Jun 14, 2023
Source: Ampere Analysis
Share of US SVOD Subscription Sign-Ups, by Plan Type and Platform, 2023* (% of total)
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Jun 28, 2023
Source: ANTENNA
Share of US Premium SVOD Subscriptions, by Plan Type, 2019-2023 (% of total)
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Jun 28, 2023
Source: ANTENNA
Share of US Subscription OTT Video Subscribers, by Plan Type and Platform, Feb 2023 (% of total)
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Mar 17, 2023
Source: ANTENNA
US OTT Video Service Users, by Service, 2022 & 2023 (millions)
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Feb 1, 2023
Source: Insider Intelligence
Awareness of Seeing Heavily Repeated Linear TV vs. Ad-Supported Video-on-Demand (AVOD) Ads by US Internet Users, Feb 2023 (% of respondents)
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Jun 26, 2023
Source: Microsoft; GroupM; Ampere Analysis
Subscription OTT Video Viewers Worldwide, 2022-2027 (billions, % change, and % of internet users)
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Sep 1, 2023
Source: 蘑菇AV
How Many Hours of Content Do US Adults Stream on Their Smart TV/Streaming Device per Day? (% of respondents, by demographic, Dec 2022)
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Mar 9, 2023
Source: LoopMe; Origin Media; Flowcode
Subscription OTT Video Viewer Penetration, by Region, 2024 (% of internet users)
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Sep 1, 2023
Source: 蘑菇AV
Biggest Factor That Might Stop US Adults from Scanning a QR Code When They See It on Their Smart TV/Streaming Device, by Demographic, Dec 2022 (% of respondents in each group)
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Mar 9, 2023
Source: LoopMe; Origin Media; Flowcode
Biggest Factor That Would Make US Adults More Likely to Scan a QR Code When They See It on Their Smart TV/Streaming Device, by Demographic, Dec 2022 (% of respondents in each group)
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Mar 9, 2023
Source: LoopMe; Origin Media; Flowcode
Data Drop: 5 Charts on CTV Users by Device
CTV has become the primary gateway for popular OTT video streaming services, as well as a conduit for digital audio, gaming, and even accessing linear TV (via digital TV providers, formerly known as vMVPDs). This degree of success will mean limited topline CTV user growth going forward. Click here to view our full forecast for US CTV users. Almost everyone in the US lives in a CTV household.
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Apr 15, 2024