蘑菇AV

As retail media evolves, ad placements off-site and in-store will help grocery advertisers reach shoppers in new and more engaging ways, but consumers may not be in a spending mood as credit card balances grow and savings accounts shrink. If Amazon can get grocery right, it may be able to fight off losing share to Walmart. But if the Kroger-Albertsons merger goes through, it could change everything.

Some 57% of US consumers started their online shopping searches on Amazon as of Q2 2023, according to Jungle Scout. That鈥檚 more than those who started on a search engine (42%), the Walmart website (39%), or TikTok (17%).

Collective TV integrates CTV and retail media: Albertsons' new platform offers advanced ad solutions, driving digital video ad growth through shoppable content.

Amazon鈥檚 Prime model is under scrutiny: The retail giant faces a FTC lawsuit that could threaten its positioning as the 鈥楨arth's most customer-centric company.鈥�

Chip maker NVIDIA last week launched a pre-roll ad product for cloud gaming that makes video game advertising look a lot more like connected TV (CTV).

Inflation continues to impact spending in Q2, with 84% of consumers saying inflation had an impact on their spending, a 10% increase over Q1, per Jungle Scout鈥檚 research. Meanwhile, Amazon product categories recorded sales increases and social media shopping is on the rise.

That's driven by the launch of ads on Amazon Prime Video. So I think that's a really good focal point for advertisers for next year, those ads in those places. Jeremy Goldman:. I think yeah, Jenny's right, and especially in the sense that there are for instance, streaming pause ads that are a bit of a newer format. And if people are highly engaged with CTV, you have to take an action to pause.

Consumers keep splurging on their pets: That鈥檚 why Amazon is hosting a pet sale and other companies are rolling out niche offerings ranging from stress-relief chews to an airline for dogs.

Amazon seems poised to beat its lowered expectations: While the retail giant predicted its slowest-ever holiday season growth, analysts expect the retail giant鈥檚 Q4 sales still rose 6% YoY.

鈥淲hen retailers can offer a delivery experience that the consumer expects, the consumer is less likely to abandon their cart,鈥� said our analyst Blake Droesch. More than one-third (36%) of US consumers abandoned an order last year because shipping costs were too high and another 29% did so because their items wouldn鈥檛 arrive on time, per an August 2023 report by Digital Commerce 360.

Walmart expands third-party seller features as it tries to take on Amazon: The retailer is seeing early results from its marketplace initiatives, but its share of the market will remain at just 2.2% this year compared with Amazon鈥檚 72.4%.

Amazon continued to dominate ecommerce in 2022: But advertising, not retail, was the company鈥檚 biggest success story this year鈥攁lthough not enough to prevent the layoffs of 20,000 employees.

On today's podcast episode, we discuss the main factors that will impact this year's holiday sales, why shopping in-stores will be more of a priority, and how last year's mobile commerce tipping point trend will continue. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.

More consumers are shopping online for household essentials, including food and beverages and health, personal care, and beauty products. The two categories are expected to see the most growth in their share of ecommerce sales from now until the end of our forecast period in 2028. Here鈥檚 a closer look at the state of US ecommerce, why household goods are fueling the market, and the consumer behavior steering it all.

What trends will we be talking about this year? Consumer behaviors will be shaped by continued uncertainty and cultural trends spilling over into commerce.

As consumers are forced to make hard decisions about where they spend their money, brands that rely on tired loyalty tactics may struggle to keep up.

Walmart may be playing catch-up to Amazon when it comes to ecommerce and retail media, but recent moves like its $2.3 billion acquisition of VIZIO are giving the retailer momentum. But what are some other big moves that Walmart can make to grab more attention, loyalty, and customers?

A more accessible and expansive Walmart+ membership will help the retailer to reach 29 million subscribers this year, while in-store retail media formats could boost ad revenues. A push into B2B, logistics, and international markets may also prove lucrative.

Computer and consumer electronics purchased during the pandemic are due for an upgrade, which is good news for Amazon and retail as a whole. But besides that possible bright spot, this year鈥檚 Prime Day event will likely be 鈥渦nremarkable鈥� as other retailers steal Amazon鈥檚 spotlight.

Customer loyalty has to be earned. Brands can do this through programs with discounts and deals, but there鈥檚 a lot more to loyalty programs than the occasional coupon. Our analysts share how your brand can achieve loyal status.

Amazon鈥檚 revenues rose 9% in Q4: While the company鈥檚 highly profitable retail media business continued its upward trend line, ecommerce sales fell 2% YoY.

With third-party cookies on the way out, marketers are leaning more heavily on first-party data to help power their digital advertising strategies. Retailers that want to increase their share of ad dollars should leverage customer data to help advertisers enhance campaign performance via measurement and attribution capabilities.

Over the past year, retail has pushed further into healthcare for two reasons: more customers and more money. The usual suspects (e.g., CVS, Walgreens, and Rite Aid) are all making investments in their healthcare offerings, but Amazon is on their heels.