蘑菇AV

Ninety-one percent of US advertisers plan to maintain or increase their investment in retail data in the next few years, according to data from The Trade Desk Intelligence.

On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover retail media network investment and experimentation, the generative AI (genAI) bubble, and Google's dominance. Tune in to the discussion with this month's contestants: our vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

Smart carts enable brands to put their products right in front of shoppers as they move through the store. Digital cooler screens use bright, informative visuals to pique consumer interest. And digital end caps add an element of interactivity to the old-school format. Here鈥檚 how retailers can put them to use to up their retail media game.

Sam鈥檚 Club rolls out closed-loop attribution: Connecting the dots between ads and cross-channel sales should help advertisers be far more efficient with their retail media ad spending.

Latin America鈥檚 digital economy is proving resilient despite macroeconomic headwinds. In 2023, marketers and advertisers will focus on reaching consumers across retail media, livestreaming ecommerce, and ad-supported video streaming.

Advertisers have complained that in sectors like retail media, where metrics and processes vary significantly from company to company, it鈥檚 difficult to compare performance across platforms. The Attention Measurement Guidelines aim to prevent a similar dynamic from emerging in the attention space, while still embracing the wide array of signals that are a hallmark of the metric.

On today's podcast episode, we discuss how Walmart plans to use AI to enhance the customer shopping experience, Instacart pushing smart carts into in-store retail media, why consumers are dissatisfied with their in-store shopping experience, how best to reduce clothing returns, the rise鈥攁nd potential fall鈥攐f the Marvel Cinematic Universe, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

As marketers attempt to piece together a full, nuanced picture of how their paid media affects outcomes, old-fashioned measurement tactics are coming back into vogue, and new players are rising to prominence.

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Carina Perkins, and Man-Chung Cheung to talk about the biggest retail, advertising, and social media trends they expect to see in their regions in 2023.

Retail media gives private label brands prominence on the digital shelf and beyond. Now that RMNs have become common across retail categories, retailers have an array of tools to showcase their brands on their owned digital properties via search, sponsored listings, and display ads, with greater flexibility than physical environments allow.

The economy is still under pressure, but investment in digital advertising will continue apace. Retail will continue to lead the ranking for total spend. Travel will lead in terms of growth, followed closely by CPG and retail.

Nearly two-thirds (66%) of US data and ad professionals have adopted data clean rooms as a result of privacy legislation and/or signal loss, according to February 2024 data from the Interactive Advertising Bureau (IAB) and BWG Strategy. Since data is at the core of retail media success, enabling brands to target and measure campaigns more accurately, it鈥檚 not surprising that data clean rooms have come into play.

Google Ads and DV360 is the most widely used ad tech among retail media buyers (74.8% and 40.5%, respectively), per our forecasts. There鈥檚 been more industry discussion over how publishers are getting hammered by AI scrapers, including Google, with the industry looking to find equitable solutions.

Retail media and generative AI (genAI) will unlock incremental programmatic budgets in digital audio. Retailers are making in-store audio formats available programmatically, and genAI is breaking down barriers around creative production. Meanwhile, the prevalence of ad-free subscriptions and perceived measurement challenges in digital audio hinder ad spending growth.

Its ecommerce business is also growing by leaps and bounds, thanks to investments in faster delivery, a vastly expanded marketplace assortment, and retail media revenues. A familiar game plan: Walmart鈥檚 strategy for tariffs and economic uncertainty is very much in line with its inflation playbook.

Intermediaries like Instacart and DoorDash have a unique place in retail media. With consumers buying goods from major retailers through their platforms, intermediaries have engaged audiences and valuable first-party data. Here are three recent intermediary moves that caught our eye, and what they mean about broader retail media trends.