蘑菇AV

In just five years, retail media went from a $1 billion segment to a $30 billion segment. With US omnichannel retail media ad spend poised to reach $59.98 billion this year, per our October 2023 forecast, non-retail industries from health and fitness to restaurants and financial institutions are looking to build out their own media networks.

Offsite programmatic retail media ascendant: A 167% spike in the category will help drive US retail media to $81.6 billion by next year.

Ahead of his keynote session at this year鈥檚 CommerceNext event on June 11-13, Lockton shared how Tractor Supply leverages its physical and digital channels to connect with the retailer鈥檚 varied audience and how its retail media enables advertisers to target a hard-to-reach rural audience via digital channels.

Though we鈥檝e downgraded our retail media forecast, we anticipate the channel will experience double-digit growth through 2027. 鈥淚 don鈥檛 think it鈥檚 an exaggeration to say that retail media is one of the most important and potentially most transformative ad spending channels in media right now,鈥� said our analyst Max Willens.

JPMorgan Chase launched its Chase Media Solutions ad unit earlier this month. The venture looks a lot like a retail media network (RMN), with one important distinction鈥擟hase is not a retailer. But because it鈥檚 monetizing purchase data, Chase Media Solutions operates a lot like an RMN.

Membership-based retailers might have an edge in retail media. While most retail media networks tout first-party data and closeness to purchase as benefits of this burgeoning channel, membership stores like Sam鈥檚 Club, BJ鈥檚 Wholesale Club, and more have rich troves of historical data on its members.

Retail media networks (RMNs) are both still in their infancy and intimidatingly complex. Most brands advertising via retail media are using multiple networks, according to the Association of National Advertisers, but data and analytics aren鈥檛 standardized across platforms. The result is a major headache for advertisers. Here are some tips for using retail media right.

As retail spending slows down, consumers are increasingly using the same feeds that fuel impulse shopping to bond over the collective desire to curb their spending. This makes an influencer strategy embedded in value and relatability crucial.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how purchase data can inform campaigns, the importance of real-time information, and what retail media networks are missing. Then, for "Pop-Up Rankings," we rank the most exciting retail media tech advances happening right now. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and Damian Garbaccio, chief business and marketing officer at Affinity Solutions.

There鈥檚 no stopping the retail media juggernaut. At $45.05 billion in US spending in 2023, it鈥檚 already far ahead of connected TV and closing in on traditional TV.

This year was challenging for retailers as inflation kept prices high and consumers cut back on spending. But there were a few bright spots, as some in-store shopping rebounded and retail media boomed. Here鈥檚 some advice for retailers on how to use in-store experiences and retail media to their advantage.

Since bringing its retail media capabilities in-house, grocery giant Kroger continues to develop its self-service strategy for advertisers, Cara Pratt, SVP, Kroger Precision Marketing at 84.51掳, recently told 蘑菇AV.

Pacvue expands beyond retail media to offer retailers a holistic ecommerce solution: The goal is to provide some consolidation in a highly fragmented, competitive marketplace.

Retail media provides a significant boost to Instacart鈥檚 bottom line: The company鈥檚 advertising business reportedly grew 30% last year to $740 million.

Key stat: Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science.

Advertising Week New York kicks off next week. Last year, speakers discussed everything from Web3 to connected TV (CTV) to social media. This year, we鈥檒l be watching for updates related to retail media, AI, and social media鈥檚 era of transformation.

Retail media, connected TV (CTV), and search will play key roles in the future of digital advertising. This shift has retailers like Amazon aiming to expand CTV and social network companies like Meta leaning into search. Here are five predictions, according to our analyst Andrew Lipsman, that were shared during our virtual summit earlier this month.

Summer is on the way, and the advertising landscape has already changed significantly since the start of the year. We checked in on data surrounding the biggest trends, including AI search (which is happening whether consumers want it or not), a TikTok ban (no one knows but be prepared), retail media (it鈥檚 exploding), and more.

Retail media networks are rolling out more advanced targeting capabilities as advertisers seek to more accurately and effectively reach their audiences. Here are two recent examples.

With the rise of digital ad channels like connected TV and retail media, there鈥檚 a lot of emphasis on making every ad and consumer touchpoint shoppable. Ad formats with direct calls to action help drive conversions and increase ROI. But brand equity can get left out of the conversation when we focus on performance marketing in isolation. Every ad should perform and provide some sort of measurable impact, but each ad is also vital for telling a brand鈥檚 story, even at the bottom of the funnel where marketers are more focused on driving conversions.

Walmart Connect now offers an ad certification program that helps advertisers understand how the retail media network operates and the types of ad formats it offers.