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FMNs are advertising platforms that leverage financial institutions鈥� (FIs鈥�) proprietary data to target personalized ads to customers in the FI鈥檚 channels. FMNs are modeled on retail media networks (RMNs) pioneered by Amazon and Walmart. But unlike RMNs, FMNs capture retailer-agnostic data鈥攁nd therefore a fuller picture of customers鈥� spending.

Publicis strengthens AI and first-party data strategy: The Lotame acquisition enhances its identity solutions, adding 4 billion customer profiles and expanding Epsilon鈥檚 AI-powered ad targeting.

As the path to purchase becomes more fragmented, brands must be everywhere the customer is鈥攁nd retail media partnerships are stepping up. 鈥淭here really isn't [one] common flow, and so you really have to make sure you're present in any place the consumer is thinking about your brand's products,鈥� Eric Tarnowski, senior vice president, connected commerce at Kenvue, said during Advertising Week New York. 鈥淓very conversion point is a brand-building opportunity.鈥�

Retail media is booming worldwide, though the US and China account for 80% of spending. Worldwide retail media ad spending growth will accelerate to 20.3% this year and tick up next year as well. This surge will derive heavily from the US, where growth will hit 26.0% in 2024, and from fast-growing large retail media markets in Europe.

On today鈥檚 podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.

Retail media networks are facing a little more competition these days as banks, payments providers, airlines, and hotels are starting their own media networks to monetize their first-party data and build out new revenue streams.

Amazon sees storm clouds ahead: The retailer's weak guidance raises red flags for a broad swath of companies鈥攕uggesting that retail headwinds could be more widespread than expected.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

64% of US ad buyers expect to focus somewhat or significantly more on cross-platform measurement in 2025, according to a December 2024 IAB survey.

Search is undergoing a seismic shift. Google is still the go-to for most inquiries, but generative AI is changing how people search, and leading people to explore alternative search engines. Meanwhile, paid search dollars are moving to retail media networks as shoppers begin their searches on Amazon and other retailer sites. And Gen Z鈥檚 search habits look different from older generations, with the cohort flocking to social media sites like TikTok and using visual search and chatbots.

LiveRamp CEO's growth strategy: Neutral positioning and network effects fuel commerce media and CTV expansion as ad budgets rebound.

奥补濒尘补谤迟鈥檚 retail media network generated 11 billion impressions in Q1: The retailer is chipping away at Amazon鈥檚 dominance, despite the latter鈥檚 moves to boost non-endemic spend.

Before retail media, brands would pay retailers to market their products, but weren鈥檛 necessarily involved in how they were promoted. 鈥淣ow, it鈥檚 more of a conversation,鈥� said Melanie Babcock, vice president of Retail Media+ and monetization at The Home Depot. Retail Media+ is The Home Depot鈥檚 retail media network.

We project US in-store retail media ad spend will nearly quadruple by 2027, but that鈥檚 starting from a fairly small base of $240 million this year, according to our forecast. Here are tips from experts on building an in-store retail media network.

Membership-based retailers might have an edge in retail media. While most retail media networks tout first-party data and closeness to purchase as benefits of this burgeoning channel, membership stores like Sam鈥檚 Club, BJ鈥檚 Wholesale Club, and more have rich troves of historical data on its members.

As retail media enters its next phase, marketing efforts are moving up the funnel toward new formats like open web, social, and streaming TV. By leveraging partnerships with social media companies, streaming platforms, and publishers, retail media networks can reach consumers earlier in the buying cycle and build brand awareness.

Kroger Health touts in-store health services: A new brand campaign takes aim at retail health rivals while boosting its retail media network.

On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how purchase data can inform campaigns, the importance of real-time information, and what retail media networks are missing. Then, for "Pop-Up Rankings," we rank the most exciting retail media tech advances happening right now. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and Damian Garbaccio, chief business and marketing officer at Affinity Solutions.

Building a retail media network (RMN) requires a major investment in time, talent, and money. While the largest retailers have these resources, independent and regional retailers often may not.

Brands need to align internal goals and present a united front when working with a retail media network on strategies. In turn, retailers should give more access to performance data and enable brands to optimize via self-service options. To expand audience reach beyond bottom-of-funnel retail channels, collaborations between brands, retailers, and media companies will play an even bigger role going forward.