Search Results for search ad spending

549 results for search ad spending

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Change in Ad Spending in 2024 vs. 2023 Among US Brand and Agencies, by Channel, Nov 2023 (% change)
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Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
Ad Spending Share in 2024 Among US Brand and Agencies, by Channel, Nov 2023 (% of respondents)
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Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
US Total Media Ad Spending, by Media, 2022 & 2023 (billions and % change)
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Mar 1, 2024
Source: Nielsen
US Digital Ad Revenues, by Format, 2020-2022 (billions and % of total)
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Apr 12, 2023
Source: PwC; Interactive Advertising Bureau (IAB)
Digital Ad Spending Worldwide, by Format, 2024 (billions, % change, and % of digital ad spending)
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Mar 1, 2024
Source: 蘑菇AV
Retail Media Ad Spending Share in Latin America, by Company, 2021-2026 (% of total retail media ad spending)
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Nov 27, 2024
Source: 蘑菇AV
Amazon Ad Solutions That Drive the Biggest Return on Ad Spend (ROAS) According to US Retail Business Decision-Makers, March 2024 (% of respondents)
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Aug 6, 2024
Source: Zogby Analytics; Feedvisor
The Daily: The great big monthly advertising, media, and retail quiz - April
Google still accounts for over half of total US search ad spending. Amazon in second place with 23%. All right, folks, one more question for this round, and it's about TikTok, the TikTok ban. Potential, at least for a TikTok ban.
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Apr 26, 2023
The State of the Advertising Ecosystem Is a Picture of Health (% change YoY and billions in the digital ad/streaming revenues worldwide of major companies, by channel, Q4 2022-Q3 2024)
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Nov 1, 2024
Source: Google; Microsoft; Meta; Pinterest; Reddit; Snap Inc.; Netflix; YouTube; Roku; The Walt Disney Company; Amazon
While Search Is Increasingly Fragmented, Google Is Far and Away the Revenue Leader (% change YoY and billions in Google and Microsoft digital ad revenues worldwide, Q4 2022-Q3 2024)
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Nov 1, 2024
Source: Google; Microsoft
Retail Media Ad Spending in Core Western European Markets Is on a Rapid Ascent (billions in retail media ad spending in France, Germany, and the UK, 2024-2028)
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Nov 1, 2024
Source: 蘑菇AV
The Daily: Amazon's advertising accelerates, Bed Bath & Beyond's comeback, and how Pinterest surpassed expectations
On today's podcast episode, we discuss whether Amazon's online sales business glass is half full (or half empty), if you should advertise on Amazon without selling there, and how much offering primary care to Prime members can move the needle. "In Other News," we talk about Bed Bath & Beyond's marketing, its comeback, and why Pinterest beat everyone's expectations. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
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Nov 14, 2023
Paid Media Channels Ad Buyers in Latin America Will Use to Place Digital Ads, June 2023 & July 2024 (% of respondents)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Search and Retail Media Costs per Click (CPCs) Worldwide, Q2 2023-Q2 2024
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Jul 31, 2024
Source: Skai
Ad Spend Lost to Invalid Traffic (IVT) Worldwide, 2022 & 2024 (billions and % change)
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Sep 11, 2023
Source: Lunio
Paid Media Channels Ad Buyers* in Latin America Will Use to Place Digital Ads, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Leading Touchpoints/Channels Marketing and Ecommerce Professionals* in Latin America Will Use to Reach Consumers, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Top 5 Touchpoints/Channels Marketing and Ecommerce Professionals* in Latin America Will Use to Reach Consumers, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay)
Digital Ad Formats Retail Media Buyers* in Canada Intend to Buy via Retail Media Networks, Nov 2023 (% of respondents)
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Nov 8, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau of Canada (IAB Canada)
Digital Ad Formats Retail Media Buyers* in Latin America Have Bought via Retail Media Networks, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Leading Touchpoints/Channels Marketing and Ecommerce Professionals* in Latin America Have Used to Reach Consumers, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Desktop and Mobile Search Ad Revenues Worldwide, 2017-2030 (billions and % change)
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Mar 14, 2023
Source: MediaPost Communications
Total Media Ad Spending Share Worldwide, by Media, 2022-2024 (% of total)
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Aug 24, 2023
Source: WARC
Total Media Ad Spending Worldwide, by Media, 2022-2024 (billions)
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Aug 24, 2023
Source: WARC
Total Media Ad Spending Growth Worldwide, by Media, 2022-2024 (% change)
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Aug 24, 2023
Source: WARC

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