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US retail marketplace e-commerce sales will grow by 10% year over year this year to nearly $385 billion. That's according to our forecast, which comes from Whitney and which Sky wrote the report on. That represents over a third of total retail e-commerce sales, that $385 billion.

You also have creators that may not be amazing content creators, but they can really drive sales and they can drive those lower funnel outcomes. And you also have some of those creators that sit in the middle that can do both. So I think that when it comes down to it, it's really depends on the brand's KPIs, what they're looking to do with influencers.

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Amazon Prime Day 2023 will drive a surge of activity for Amazon, competing retailers, and brands looking to generate a sales boost before the back-to-school and holiday shopping seasons.

You鈥檒l be able to tag your products in your Instagram posts and Stories so that users can shop directly from Instagram, at once driving sales and streamlining the customer journey. Adapting to consumer trends and behaviors is crucial for staying relevant in the constantly evolving market.

While ecommerce sales of apparel and accessories will grow faster than traditional brick-and-mortar sales in 2024 (9.9% growth versus 5.1%, per our forecasts), physical retail is still important, giving consumers a chance to touch and feel products. Going public: In November, Shein confidentially filed to go public in the US, per CNBC.

So they kind of just upset everybody and it had a really big negative effect on Bud Light sales that we're still seeing. Bud Light went from being the number one beer in America to losing out significantly to Modelo, which is owned by the same company. Paola Flores-Marquez (01:40):. Love a Modelo, though. Daniel Konstantinovic (02:52):.

At SPS, Snap demonstrated how its Shopping Suite (which brands can integrate into their own websites and apps) has improved the shopping experience, increased sales, and reduced returns for fashion brands like Farm Rio and Princess Polly. Snap鈥檚 AR technology is hitting physical stores. AR mirrors allow shoppers to try on and interact with products in stores.

asked Ethan Kramer, partner and social commerce practice leader at digital marketing agency Agital. 鈥淯ntil it is officially banned, brands and creators can still find an audience, community, and business value there.鈥�. 2. TikTok鈥檚 audience could flee even without a ban. Advertisers and creators won鈥檛 leave before they have to, but TikTok鈥檚 audience could.

First-party data from video interactions is valuable for understanding audience engagement and attributing marketing efforts to sales outcomes. Sources. 10Fold. Content Marketing Institute. Ipsos. LinkedIn. Ogilvy. Social Media Examiner. Wistia.

Meta will be all-in on the metaverse again, and the launch of Apple鈥檚 Vision Pro headset has given it new legs to stand on (pun intended): Apple鈥檚 entry into the headset market validates Meta鈥檚 VR vision, and any excitement Vision Pro generates could lead to a short-term sales boost for Meta.

As a curveball, we recently saw news that the White House is urging a TikTok sale in the US or urging by dance to sell TikTok. Could Walmart buy TikTok? We've talked about this on the podcast before. Sky Canaves:. It feels like deja vu because they were one of the lead suitors back in late 2020 when the Trump administration was threatening a forced sale.

So the US is bigger overall, but then in terms of e-commerce, China's e-commerce sales are at nearly 3 trillion this year, whereas in the US it's only about 1 trillion this year for total retail e-commerce sales. Man-Chung, can you expand on that forecast a little bit? Man-Chung Cheung:.

sales this year.

鈥淚f you want to drive that sale, you鈥檝e got to be where the eyeballs are.鈥�. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Peloton can use in-store sales to offset its declining ecommerce sales, which we predict will drop 18.0% this year, per our March 2023 forecast. Target needs to find a way to differentiate itself from competitors like Walmart, and this partnership could help it push further into the personal health and fitness category.

Amazon may be the ecommerce king, but Walmart will be the big winner of overall omnichannel sales, said Lipsman. 鈥淲almart will continue to do well in-store, will continue to do well online, and should still benefit from a consumer that is in more of a value-conscious mode,鈥� he said.

The clock is ticking on a ban or a forced sale. On April 23, President Joe Biden signed a law requiring ByteDance to sell TikTok to a US company or face a ban. TikTok鈥檚 CEO has vowed to challenge the legislation in court, a fight that could potentially take months or even years to sort out. But the threat is not imminent.

Acquirers, networks, and issuers play critical roles in bringing a payment from the point of sale to settlement. Diving into those roles, the revenues they generate as well as the challenges and opportunities they face reveal where the US payments industry is headed. Key Question: What factors are impacting key payments industry stakeholders in a payment transaction?

Though apparel and accessories is the third fastest-growing product category we measure鈥攇rowing 3.9% to reach $616.37 billion in US sales this year鈥攔etailers need to find creative ways to court consumers as they remain price-sensitive.

"After revealing its long-awaited VR headset last June, Apple is ready to put the $3,500 Vision Pro on sale," notes Emma Roth of The Verge. The device lets you switch between AR and VR using a dial on the side of the headset, so mixed reality, and folks can also navigate the device without a controller, using eye, head and hand tracking.

The tide is turning, and a new generation鈥擥en Z鈥攊s becoming a key driver in consumer sales. These shoppers are redefining family, community, and joy for themselves, meaning brands need to meet these driven, digital natives where they are to capture and retain brand loyalty.

And I think you touched on this, Zak, but the inherent nature of how folks shop on social commerce, and TikTok especially, it really lends itself to those impulse purchases, right? Something that's a little bit less planful-. Sara Lebow (04:01):. Yeah. Discovery.

Thanks to Prime Day, average daily sales of backpacks, stationery, and school supplies on Amazon were up 216% in July compared with June, and sales of kids' apparel spiked 165%. Amazon鈥檚 campaign encouraging parents to spend less on their kids was also an A+ move in a season where people are really prioritizing value. 鈥淚 love the 鈥榮pend less on your freeloaders鈥� commercial,鈥� said Davidkhanian.