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However, it’s important to note that Peru’s figures exclude social video advertising while other markets—like Brazil, Colombia, and Mexico—include it. Retail media is taking the digital advertising world by storm. As marketers look to reach consumers closer to the point-of-sale, retailers’ advertising solutions are becoming an integral part of their paid media strategies.

Ä¢¹½AV clients' top 10 '24 topics : CTV led ad growth, AI drove innovation, and retail media surged, while TikTok and Gen Z reshaped the landscape.

A lot of it too is the measurement challenges that we see in lots of areas that are driving lots of incremental spending, things like retail media, things like social video, and also a lot of uncertainty hanging over the web display markets. Marcus Johnson:. Hello, everyone. Welcome to the Great Big Advertising, Media, and Retail Quiz of the Month, July 2023.

The TikTok ban is coming after all: President Biden signed a bill that gives ByteDance the rest of the year to find a buyer or withdraw from the US entirely.

It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that Millennials and Gen X users are gobbling up tons of TikTok videos, too.

Gen Z will make up 20% of the population in the US this year, putting it solidly in line with millennials, Gen X, and baby boomers, per the US Census Bureau. That said, 42% of Gen Zers will still be minors, and as a result their spending power will remain below that of older generations.

Brazil is Latin America’s largest retail ecommerce market by total sales volume and will be this year’s third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil’s diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

If retail media ROAS can’t outperform other formats like social media, video, and search, it’s unlikely to grab additional budget. RMNs’ first-party data will boost their importance in a cookieless future. RMNs possess access to real-time consumer behavior data that only retail and ecommerce players can provide.

Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.

Quieter Vidcon spotlights maturing creator economy: Growing sector turns focus to scaling up and revenue diversification.

Honestly, a TikTok ban would mean just about the same thing for social search as it means for social video or social media more broadly. TikTok was sort of the pacesetter for social search as a trend. It was the most influential player that helped younger generations develop a really hardy appetite for infotainment and user generated content.

And so the penetration in a lot of these activities, buying, video, social media, gaming, they're high, but they could be higher, you can argue, even health devices, wearable devices in particular for older folks. Paola Flores-Marquez:. Yeah, I completely agree. And I think to your point about iPhones, it's consistent across all of their devices.

It is fighting both streaming and social video platforms for consumer time spent and ad dollars. Google Cloud has always been playing catch up to Amazon Web Services and Microsoft Azure, and Google's ad tech business is under regulatory microscopes all over the world with a divestment very much on the table. So competition is holding steady in ad tech, but scrutiny is mounting.