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Jordan鈥檚 entry highlights the growing importance of personality brands, particularly in sports and social media engagement. Brand tr(AI)nsformation: AI leadership has become a key factor in how consumers see brands, as more companies use AI to drive innovation, efficiency, and personalized customer experiences.

This includes intrinsic ads in racing or sports games, or more elaborate game collaborations in virtual worlds. Shoppable formats are coming. Roblox has introduced ads leading to branded immersive experiences, an early form of shoppable ads.

Penetration continues to rise in the maturing restaurant and retail verticals, while emerging verticals like sports and entertainment are also contributing. Software POS (softPOS)鈥攁 subset of mPOS鈥攊s booming. Globally, these points-of-sale will number 61 million by 2028, a 683% jump from 2023, per Juniper Research.

And with sports rights and audiences increasingly embracing digital viewing channels, linear鈥檚 ability to rely on sports may be sunsetting. The challenge for a merged DirecTV and Dish Network will be stemming the decline and developing a strategy to transition to the digital era.

Digital execution鈥攎ainly digital billboards added to live sports content鈥攊s also helping TV maintain its strong revenue position. TV ad spending will decline in the coming years. We expect TV to decline starting next year, with an average drop of 1.0% annually between 2025 and 2028. The triopoly鈥檚 share of ad spending in Canada is much higher than in the US and UK.

Who is OpenAI鈥檚 new CMO? Kate Rouch will lead the company through its first advertising efforts as it seeks to diversify revenues.

In addition to subscriber growth, Paramount must maintain its presence in premium content, especially sports, to retain viewers and advertisers. This includes more efficient spending and greater synergy between its traditional and digital businesses.

Influencer marketing is maturing and diversifying. While the turmoil at TikTok and the escalating trade war are causing temporary uncertainty, the industry will remain resilient as momentum around influencer marketing grows.

By that measuring stick, it's kind of hard to find a publishing creator or entity that can beat them, frankly, I, as an early middle-aged, mid-brow guy, who likes movies and sports, probably spend close to eight or nine hours a week with shows that The Ringer puts out, and that's more than any television show.

On top of that, a couple of publishing rivals, The Journal, Post, CNN, New York Times, et cetera, they teamed up with Stagwell, who Jonah mentioned, to ease Brown's fears by promoting studies showing that ads adjacent to stories covering politics or gun shootings performed as effectively as ads placed next to positive stories about business, sports, entertainment, things like that. (23:52):.

On today鈥檚 podcast episode, we discuss the new challenges facing today鈥檚 CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.

Sports teams and media companies have teams helping get streaming platforms off the ground. But creators are launching their own platforms. Dropout from College Humor and 2nd Try from The Try Guys offer fans a way to subscribe to creator content directly.

The WNBA will reassess its media rights value after the 2028 season, when it will likely take advantage of the rising ROI for advertisers in women鈥檚 sports that extends elsewhere, including women鈥檚 tennis.

For example, it now sells adidas鈥� adaptive training wear that鈥檚 designed for athletes who play sports while seated or in a wheelchair, as well as JanSport backpacks and crossbody bags designed in collaboration with the nonprofit Disability:IN. Our take: Not only is inclusivity a good goal in and of itself, but it is also a major business opportunity.

Panel measurement still reigns supreme on linear TV, where major events like sports broadcasts represent the largest audiences and most sought-after ad space. Who stands to gain? If Paramount cuts ties with Nielsen, it is likely to rely on VideoAmp, per Variety reporting.

New York Times expands ad targeting: The Athletic and other lifestyle properties enable brands to reach engaged audiences, reducing focus on hard news topics.

Discovery over the planned launch of Venu Sports succeeded in temporarily blocking the streaming service. The company has framed Disney鈥檚 blackout as an existential threat. Streaming services have steadily eaten into pay TV鈥檚 market over the last few years, but the rise of ad-supported subscription streaming and the transition of sports to digital channels threatens to accelerate that trend.

An extended blackout posed a significant threat for DirecTV: Sports events, particularly NFL games, are consistently the most-viewed broadcasts on linear TV. Going without those broadcasts for a long period could upset consumers and worsen pay TV churn rates, as well as reduce potential ad revenues. In order to retain market strength, pay TV services have been consolidating.

The platform鈥檚 growth may be thanks to an increase in viewership of sports content, which reached 35 billion hours in Q2 2024, growing 45% YoY, YouTube鈥檚 CEO, Neal Mohan, told the Financial Times. Use this chart: Advertisers can use this chart to plan connected TV (CTV) budgets per streamer and emphasize YouTube鈥檚 dominance. Related 蘑菇AV reports:.