蘑菇AV

On today鈥檚 podcast episode, we discuss what makes Sam鈥檚 Club stand out against Costco and BJ鈥檚, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor.

On today鈥檚 podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

After more than a decade of healthy, double-digit compound annual growth, ad spending on digital audio services slowed dramatically in 2023, downshifting the space into a new era

Amazon鈥檚 $1.8 billion ad milestone solidifies a streaming leader: The launch of ads on Prime Video and Thursday Night Football are responsible for a meteoric rise.

Our take: The deal underscores the streaming industry鈥檚 evolution, balancing innovation with demands for fairer creator compensation. While streaming has revitalized the music business, financial disparities between platforms and creators remain unresolved. This agreement could set an example for partnerships aimed at addressing these concerns.

X hopes video can reverse declines: A video tab is part of the company鈥檚 bet to attract users and advertisers.

That's the idea behind ad-supported tiers on streaming platforms. (21:18):. But the second thing is that consumers get served ads that are actually relevant to them and that might provide them with useful information when they make purchase decisions. And that's where consumers feel ignored.

B2B digital ad spending is expected to rebound in 2024. Trends in B2B buying behavior, programmatic advertising, and AI use are contributing to the shift in spending toward display, mobile, social media, and video.

On today鈥檚 podcast episode, we discuss how DeepSeek pulled the rug from under the established AI giants, how it stacks up against other chatbot models, and why it has changed the AI conversation moving forward. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Grace Harmon, and Senior Analyst Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.

Streamers have pushed consumers toward ad-supported tiers by increasing costs for ad-free subscriptions and bundling with other services, making these tiers the default access point for streaming content. While those efforts initially annoyed users, demand for lower-cost entertainment and a growing tolerance for streaming ads has reduced their negative impact.

Streaming investments drive Paramount鈥檚 layoffs: the company struggles to balance growing debt with declining traditional TV ad revenues.

It has everything, streaming services, beauty, TikTok style content, adapted for long form and up and coming pop girlies, not to mention Chappell Roan, who not to brag, but I saw over a year ago before she blew up, but someone who I haven't seen doing a lot of sponsored content too and is definitely an It girl and known for her makeup.

In 2026, NBCU will be the streaming partner of the Olympics, the Super Bowl, WNBA finals, the Spanish-language World Cup, and more. Debuting new ad products now gives advertisers time to test them, allowing NBCU runway to work out kinks ahead of the high-volume period.

The US leader in streaming has so many viewers that time spent on the platform will average out to an impressive 35 minutes per day across the entire adult population in 2024. Its active audience is also more dedicated than any other OTT platform鈥檚 (1:04 per day this year).

We're seeing them break more into streaming and their content is showing up on streaming services. YouTube is obviously a big part of that as well, with CTV being such a growing and popular element of its own growth. So yeah, like I said, a lot of moving parts, and Jasmine definitely has been on this trend for quite some time, and she can probably add even more to what I've said.