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AI voice tech reshapes content marketing: ElevenLabs is helping brands scale multilingual campaigns and allowing creators to monetize their voices鈥攂ut trust and authenticity remain concerns.

This year鈥檚 festival highlighted a maturing creator economy, a reality check for AI, and bigger and bolder brand activations and marketing trends.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.

Nabla erases original audio for data safety by default, meaning that transcriptions鈥� accuracy can鈥檛 be checked by doctors unless they opt in to store recordings. Zooming out: OpenAI said it trained Whisper on 680,000 hours of multilingual data from the web but hasn鈥檛 clarified where the data came from.

New mothers are increasingly digitally native. But their digital habits are defined more by their children鈥檚 life stage than by their own generational cohort.

Influencer marketing is maturing and diversifying. While the turmoil at TikTok and the escalating trade war are causing temporary uncertainty, the industry will remain resilient as momentum around influencer marketing grows.

Advertisers will spend $7.44 billion (about $23 per person) on digital audio services in the US this year. To see our complete forecast, click here. The best way to reach Hispanic audiences is to recognize and celebrate their differences. Be specific about which Hispanic group you鈥檙e targeting.

On today's podcast episode, we discuss what's driving online store sales for Amazon, its outlook on brick-and-mortar, and how its ad business is continuing to outperform the market. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Rachel Wolff.

On today's podcast episode, we discuss if 鈥楯ust Walk Out鈥� technology will ever catch on at scale, how different generations respond to self-checkout, and what the next iteration of in-store payments will look like. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.

TikTok extends its partnership with MLS: The move is part of a broader trend of brands investing in sports.

With limited transparency on causes, these failures remind users that platform dominance doesn鈥檛 guarantee stability or uninterrupted access.

Fintech ad spending surges 45%: Klarna, Brex, and Mercury lead a shift to mainstream messaging, emphasizing transparency and trust amid regulatory scrutiny.

In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.

CTV has become the primary gateway for popular OTT video streaming services, as well as a conduit for digital audio, gaming, and even accessing linear TV (via digital TV providers, formerly known as vMVPDs). This degree of success will mean limited topline CTV user growth going forward. Click here to view our full forecast for US CTV users. Almost everyone in the US lives in a CTV household.

Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.

Gates thinks we have a decade before AI dominates; Schmidt says we have a year. Either way, AI will still need human intervention to keep it on track.

Tinder鈥檚 AI flirts now, but it has range: 鈥淭he Game Game鈥� helps users charm dates, but its real edge is tone-savvy tech fit for customer support or hiring.