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¹ó±õ¹ó´¡â€™s streaming rights struggle reflects the changing landscape: Major streamers already have multi billion-dollar commitments, but a lower price could drive interest from smaller services.

Disney+ begins its password-sharing crackdown: The change will give a lengthy boost to ad-supported subscribers, heating up the streaming race.

Zooming out: Once the dominant player in media, linear TV has lost significant market share due to the rise of streaming. Providers like Charter Spectrum and DirecTV recently clashed with Disney in carriage fee negotiations that signaled a shift in the balance of power, setting the stage for favorable deals with networks that also provide streaming services.

Digital pay TV services are slowing cord-cutting. But the rate at which they replace traditional TV defectors is decelerating.

The quarterly revenue growth reflects strong demand for the retailer’s ad services. Amazon plans to capitalize on that business’s potential, citing opportunities to expand offerings in sponsored products and Prime Video ads. The company has hired ad execs from streaming rivals NBCUniversal and Disney.

Netflix's failed boxing stream raises serious concerns about its tech capabilities: The platform has six weeks to fix major issues before streaming NFL Christmas games.

Zoom out: The companies’ 2023 clash resulted in a favorable deal for Disney that saw Charter Spectrum offer Disney’s streaming services at no extra cost. This set a new model for streamer-pay TV relations that is continuing in the Spectrum-WBD deal. Over time, pay TV services are likely to lose customers to streaming services, which charge lower prices for a large catalog of video entertainment.

This integration enables tech vendors to generate revenues through subscription services and by providing advertisers and healthcare providers access to health-conscious audiences. Fitness bands still serve specific consumer needs despite decline. Fitbit's user base in the US is in a period of sustained decline, with market share to fall from 30.1% in 2022 to 20.6% in 2028.

Netflix with ads is trailing streaming rivals: The service is struggling to compete with recent entrant Amazon and has lowered CPMs.

Amazon’s $1.8 billion ad milestone solidifies a streaming leader: The launch of ads on Prime Video and Thursday Night Football are responsible for a meteoric rise.

Sunday Ticket propels YouTube TV to 48% growth: The pay TV service has seen subscriptions jump significantly since it acquired the costly streaming rights.

The introduction of new video ad formats, like ad-supported streaming, will help diversify advertisers’ retail media mix and capitalize on consumers’ heavy consumption of video content. Mercado Libre launched its ad-supported regional streaming service, Mercado Play, in August 2023 while Amazon made ads the default experience for viewers in Mexico this past April.