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Apple's 13 Oscar nominations for 'Killers' and 'Napoleon' underscore its $700 million film investment: The strategy enriches its Hollywood presence and streaming allure.

鈥淗ooks,鈥� the second Inspiration update, offers AI-powered hook suggestions to help creators craft more compelling video introductions and boost viewer retention rates. The final update is 鈥淨uick saves,鈥� which allows creators to save ideas from the idea list in YouTube Studio.

In H1 2023, average US time spent consuming online TV/streaming was 1:50. That ranked the US No. 2 among the countries tracked, behind only Saudi Arabia. Since 2019, time spent with online TV/streaming is up 34.1%. On-demand/streaming service viewership saw high penetration rates across demographics鈥攊ncluding age groups, income levels, and household locations (urban, suburban, and rural).

In February, the platform expanded video features for creators and viewers alike. Why it matters: B2B ad spending continues to climb, with US digital B2B spend forecast to reach $48.02 billion in 2026.

Paramount expands shoppable TV capabilities with Shopsense AI partnership: The two companies team up to enable viewers to shop the MTV VMAs, with plans to install similar features in other Paramount content in the coming months.

On today鈥檚 podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney鈥檚 streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.

Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.

By nudging viewers to disable ad blockers or switch to the subscription-based Premium service, YouTube aims to preserve its earnings and support content creators. This experiment coincides with YouTube鈥檚 recent increase in its ad load, which has tested user patience, according to The Verge.

YouTube creator Katie Steckly says that this trend presents viewers with a complete transformation story鈥攚ith a beginning, middle, and end. The second storyline鈥攖he makeup鈥攑rovides backup to the main story. It keeps viewers watching if they may have otherwise scrolled away from the main story.

Despite the rise of connected TV, over-the-air programming remains a vital part of the television ecosystem, engaging millions of viewers outside the scope of big data. Learn how comprehensive measurement strategies can ensure that every viewer counts, no matter how they choose to watch.

The platform is introducing more video capabilities and TikTok-like feeds as podcast video viewership continues to grow. Spotify is battling it out with YouTube for podcast video dominance.

CTV viewers may start seeing higher subscription costs if tariffs increase the price of streaming devices. Advertisers could increase ad frequency to compensate for lower ad rates鈥攚hich might push viewers away from paid services, especially as many cut down on costs.

FAST platforms like Roku, Tubi, and Pluto TV are gaining buzz from viewers and industry professionals alike. Find out more about the FAST landscape.

Paris Olympics drives record viewership: NBCU sees 82% increase, highlighting value for advertisers in live sports events.

CTV ad spending is expanding because more services have adopted ads, streaming services have increased their ad loads, and people continue to spend more time streaming. Not too long ago, HBO, Netflix, and Disney+ featured no advertising. Now they all have ads. And some of the most popular ad-supported streamers, like Hulu, have increased their ad loads in recent years.

NBCUniversal and Roku experiment with shoppable ads to reach viewers in their homes, while Netflix courts customers in the real world. Here鈥檚 how each company is leaning into commerce to diversify revenue streams.

On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.

Netflix viewership grows thanks to hit show 鈥楤ridgerton鈥�: While Netflix is seeing gains, it still falls behind NBCU, YouTube, and Disney.

Zoom out: Roku's partnership with the NBA to launch a free streaming sports channel and content hub, alongside deals like Amazon's WNBA broadcasts and Peacock's exclusive NFL game in Brazil, underscores the aggressive expansion of streaming services into sports to attract viewers and advertisers. Sensing an opportunity, Fox, Warner Bros.