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The Times' global chief advertising officer Joy Robins explained how its subscription-first model has transformed it 鈥渇rom a newspaper to a thriving, digital-first media company.鈥�. McDonald's head of social media Anne Enright emphasized the importance of both "fireworks" (big moments relevant to all) and "campfires" (intimate, personalized conversations) in its media approach.

This positions it as a high-end solution compared with OpenAI鈥檚 Sora, which is bundled into a $200/month ChatGPT Pro subscription, per TechCrunch. Google is racing to cash in on enterprise AI opportunities. The company recently partnered with Salesforce to better connect its Gemini chatbot with Slack and Agentforce to attract business users.

The number of subscription video-on-demand services has increased dramatically in recent years, as has the price of ad-free alternatives and the barrier of entry for sports streaming packages like YouTube鈥檚 NFL Sunday Ticket. Those rising costs have created an appetite among consumers for cheaper, ad-supported subscription tiers, but also for FAST services and free entertainment, hence Tubi鈥檚 rise.

Beyond interruptive ads, YouTube came under fire for cracking down on ad blockers while increasing the price of YouTube Premium, which allows ad-free viewing. This change could be an attempt to make ads on the platform more tolerable to appease both viewers and creators. The impact on everyone involved:.

The service is an entry point to the company's broader ecosystem, which could act as a gateway to hardware sales and bundled subscription services. By timing the preview with high-profile content releases and minimizing access barriers, Apple TV+ is positioning itself as a serious contender in a crowded market.

This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what鈥檚 happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

Viewership among its subscribers rose from 7% to 10% in four weeks and consideration for a subscription among WWE fans increased from 49% to 65% since the deal was announced, per YouGov鈥攁 notable win for its ad-supported tier. Shifting audience perception is WWE鈥檚 biggest challenge. While more Netflix users are watching WWE, many still see it as lowbrow entertainment.

It will also introduce ad-free games for children, with no in-app purchases. Netflix reported record revenue and subscribers in Q4 and recently raised prices of its US Standard plan to $17.99 from $15.49 per month鈥攖he tier鈥檚 first hike in three years.

Generative AI for Advertising and Media Strategy (蘑菇AV subscription required). Advertising Trends to Watch in 2025 (蘑菇AV subscription required).

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

BNPL players are launching paid subscription models that promise rewards and no additional fees. This could siphon customers away from credit card programs that skew to subprime and deep subprime customers. We expect a major issuer to hit back by piloting a subscription-based rewards credit card before the close of 2024. Digital wallets will transform into commerce enablers more quickly.

How CMOs Are Using AI to Transform Their Strategies (蘑菇AV subscription required). Generative AI Trends To Watch in 2025 (蘑菇AV subscription required). Methodology: Data is from the November 2024 Ascend2 report titled "The Future of the Martech Stack 2025." 311 marketing decision-makers worldwide were surveyed during October 24-28, 2024.

Retail Trends to Watch in 2025 (蘑菇AV subscription required). The 2024 Healthcare Consumer (蘑菇AV subscription required). Methodology: Data is from the November 2024 Numerator report titled "Unlocking Shopper Reactions to Secured Products." 5,000+ US Shoppers were surveyed online during September 2024.

This report presents five of the most intriguing and/or under-the-radar forecasts for 2025 that clients should be aware of, as compiled by our forecasting team.

However, users could become frustrated with Threads鈥� growing focus on monetization and be pushed toward ad-free platforms like Bluesky. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what鈥檚 happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what鈥檚 happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what鈥檚 happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

Retail and Ecommerce Sales Benchmarks: Q4 2024 (蘑菇AV subscription required). Advertising Trends to Watch in 2025 (蘑菇AV subscription required). Methodology: Data is from the November 2024 Optoro report titled "2024 Returns Unwrapped." 350 US retail executives were surveyed during September-October 2024.

FAST platforms aren鈥檛 subject to subscription fatigue or pricing pressures, positioning them to capitalize on other services鈥� losses in the coming zero-sum time spent environment. FAST鈥檚 biggest challenge may be crowding and lack of differentiation in its own corner of the field. Among active users, TV remains strong, Netflix and Spotify dominate, and social media is in trouble.

Our take: As ad-free streaming services grow, Rembrand's AI-powered approach to product placement could provide brands a scalable way to reach ad-resistant audiences.

However, the company hasn鈥檛 clarified how users would be charged, whether ad-free Reddit Gold subscribers would get access to paywalled content, or if moderators for those exclusive subreddits would be paid. Shifting toward ecommerce: Many subreddits serve as unofficial marketplaces for trading and selling items like clothing and shoes.

In-Store Digital Payment and Checkout Trends (蘑菇AV subscription required). Retail Trends to Watch in 2025 (蘑菇AV subscription required). Methodology: Data is from a November 2024 Morning Consult survey as cited in company newsletter. 2,206 US adults were surveyed online during September 20-24, 2024.

Retail Trends to Watch in 2025 (蘑菇AV subscription required). Luxury Ecommerce 2024(蘑菇AV subscription required). Methodology: Data is from the August 2024 "The 蘑菇AV Luxury Survey" conducted by Bizrate Insights. 967 US adults ages 18 + were surveyed online between July 29 and August 22, 2024.

And 45% would use health/fitness platforms (e.g., Peloton, Apple Fitness) if their health plan offered free subscriptions. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.