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But yeah, the current market is not sustainable. And to Danny's point about the way the players shares are apportioned right now, I do see Amazon as probably the one that will grow the most in the next couple of years relative to the last two years. (21:37):.

I don't know how sustainable that is, especially as LinkedIn continues to grow, but at least for now it feels like a more welcoming alternative to some of the other platforms that have more negative experiences for people. Marcus Johnson (07:50):. Yeah, it's a great point.

Speaking of spending less, I think that's a really interesting thing, especially as we're squarely in the holiday season, thinking about fast fashion companies like SheIn or really ultra low price companies like Temu, a lot of Gen Zs will flock to those companies even though they acknowledge that maybe they're not super sustainable or they don't have the best business practices.

And my prediction is that Amazon is going to move pretty quickly to try to monetize this by bringing ads into the chatbot, but with mixed results because I think that's a big hurdle for chat GPT or chatbots in general is how do you insert advertising into them, particularly when it's more conversational, how to place it, the amount of advertising that can be sustained or sustainable within that context.

It's going to be a little bit better for the environment and we know that you care about that. So, that's another thing that they're trying. And I think ultimately I would say it's not even necessarily their dedication to customer experience, it's more so their desire to optimize the experience and find ways where they can cut back that are not going to impact the customer experience all that much.

Maybe it's a blowout sale on home and garden for Earth Day or a sale on running shoes ahead of a Thanksgiving Turkey trot. Our event predictions will probably be a little bit less niche than that though. Andrew, why don't you go first with your predictions/invention of an Amazon retail event. Andrew Lipsman:. Sure. So let me give a little bit of context for this first.

Shein is expected to IPO at some point, but it's faced bad press for labor practices, sustainability concerns, and design copy accusations. Now it's trying to win the general public over by investing in independent designers. Sky, your review of this story in 60 seconds is... Sky Canaves:.

Clothing brands have been investing in resale and eCommerce, which is a sustainability as well, but that's also down to the fact that people are just having to cut their non-essential spending. So it's definitely something we are seeing and I think it's something we're going to see more across the year even if we do dodge a recession. Sara Lebow:. Gotcha.

Health research, treating diseases which are currently incurable, coming up with better material science from possibly more environmentally friendly products, for example. And so those things are really exciting. I think on the other hand, I think the lack of regulation around this technology is a concern when you look at how fast it's accelerating.

But I think it's a little bit tone deaf because of sustainability. So yeah, they went from a gazillion to three, but I think they probably, if they had just done one, they would still have that same sort of impact of the nostalgia without wasting so much paper. Marcus Johnson:. By a bazillion, Suzy means 13. They've gone from 13-. Suzy Davidkhanian:. I couldn't remember. Marcus Johnson:.

He's a very visionary type of designer, a very fashion forward designer, and I think he'll be capable of moving the brand in a new direction beyond the logo, beyond outerwear or really creating a new type of luxury fashion category that matters performance outerwear with really high-end craftsmanship and sustainability as well.

And I just wonder if this is something that's bubbling under the surface because I mentioned this because I'm writing about sustainability and advertising at the moment, and as generative video comes to the fore, I can just see emissions going through the roof and I just wonder if this is a problem that we'll have to get to grips with across, I mean not just in creative building, but across creative full

In today's episode, first of a lead, we'll cover Meta and whether this turnaround looks sustainable. Then in other news, we'll discuss what folks want from a social network and BeReal's new bonus feature. But Debbie, we start with the lead, and let's talk. We're going to talk about how they did in the last couple of months. We'll talk about how Reels is getting on.

If it all looks and feels like that, then it potentially complicates or makes the creative less tailored to the environments offered by RMNs. And also too, it just exposes you to being lumped in with so many other different kinds of supply that it naturally drives down your CPMs. So they want it to be standard but not too standard. Sara Lebow:. Okay.

So, people, pet parents are going towards these smaller, more niche sort of whether it's sustainable, no grains, I mean, there's all these attributes that they're looking for. And so, that's probably where these companies do better than an Amazon. But all of that still does probably a little bit better than in store in terms of it's so much easier online to look for specific attributes.

It is really about sustainability. They have cafes, they have a subscription service, they have different sort of health and wellness offerings I guess maybe depending on the cafe you go to. And they also sell snacks. And I saw it, I went in, it's very inviting and they're like, "Do you want to join the program?" And I was like, "Sure, how do I do that?"

The moves that CVS is making are moves that they need to make, but because of the retAIler and the environment that that retAIler is in, it feels more of a desperation rather than an interesting move. Sara Lebow (20:26):. Fine with me. We'll keep it as is. Suzy, now's your opportunity to add a company to the list. What is your wild card? Suzy Davidkhanian (20:34):. So I am adding Tractor Supply.

Or the seventies and they're not in the best locations for the environment of today or where that market has gone. Do you change locations? How do you think about that? How do you organize that? Andrew Hovet:.

With beauty, you're splurging maybe once a month, every other month for some people, so it's still pretty sustainable, and I think there's just a lot more interest from younger consumers as well. They're really driving a lot of growth in this market. Sara Lebow:. Sure.