蘑菇AV

Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.

While brands could be unnerved by child safety failures, they haven鈥檛 stopped them from spending. Instagram and Facebook will account for 82.9% of US social media ad outlays in 2024, per Sensor Tower, and their enormous reach ensures advertisers will continue to spend, controversies or not.

The US鈥� second-biggest ad market rallied in 2023 thanks to ad buyers in China and investments in automation paying off.

Net profit increased from $40 million in Q1 2023鈥攐n revenues of approximately $600 million鈥攖o $200 million in Q1 2024, per company data. The ad revenues of Xiaohongshu鈥檚 parent company, Xingyin Information Technology, grew 43% YoY in August 2024, while TikTok-parent ByteDance saw a drop of 27% in ad revenues over the same time frame, per Guideline Standard Media Index (SMI) data. Predictions.

This could be a link on a YouTube livestream or a QR code on a CTV ad that leads to a product detail page where items can be purchased or added to a shopping cart. Shoppable media can be paid advertisement, owned media, or brand partnership. An in-feed TikTok ad can be shoppable, and so can a post on a brand鈥檚 Instagram page.

On today's podcast episode, we discuss what could help Snapchat add users in North American again, what a 鈥淪imple Snapchat鈥� app could do, and the potential impact of a new 鈥淪ponsored Snaps鈥� ad format. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

The combination of TikTok, Instagram, and Snapchat is still the essential social media starter pack for teens. Teen users are spending more time on TikTok than they do on Snapchat and Instagram combined, per our forecast鈥攂ut it鈥檚 decreasing overall. Time spent on TikTok has decreased among 12- to 17-year-olds for the second straight year (down 10 minutes in total).

TikTok withdrew its Coin App from the EU, which gave users points for watching videos that could be traded for Amazon vouchers and gift cards, after regulators demanded a risk assessment. What鈥檚 next? Unlike TikTok, which mainly focuses on social media and content sharing, Temu operates as a purely monetized platform, with gamified rewards features that are deeply integrated into the user interface.

New AI features increase watchtime but stoke creator concerns over incorrect summaries and ad revenue, risking content shifts to rival platforms.

Platforms like TikTok and YouTube have made affiliate monetization simpler, allowing influencers to boost brands while benefiting financially from their audience engagement. However, on a recent 蘑菇AV webinar, Awin North America president Adam Weiss noted that on his company鈥檚 network, creator participation has soared by 80% in the past year, but revenues per creator dropped by 40%.

Social commerce has a trust problem: TikTok and other platforms are trying to become shopping hubs, but consumer sentiment remains low.

The pace of change in social media won鈥檛 slow in 2024. The rising number of disruptors鈥攚hether it鈥檚 AI, creators, social search, or TikTok Shop鈥攚ill both reshape old trends and create new ones.

Alphabet鈥檚 Q3 beats expectations: Google鈥檚 ad dominance holds as it navigates regulatory and competitive challenges in the digital ad market.

Every platform is preparing for a TikTok ban. Every social app is now a short-video platform. Some are also combining short, long, and live video into one TikTok-like feed.

With platforms like TikTok, Instagram, and Twitch at the center of this battle, influencer-driven content could be citical in winning over Gen Z voters in 2024.

Third-party cookies have long been a cornerstone of digital advertising in Latin America, and their looming demise means that retail media鈥攁nd retailers鈥� first-party data鈥攚ill be more important than ever to advertisers. Advertisers will spend a combined $1.23 billion on retail media in Mexico and Brazil this year.

TikTok employs 6,000 content moderators in Europe: The platform disclosed it has 150 million users in the region in a regulatory filing.

Another report found that music content is less popular on Instagram in Japan compared with TikTok and YouTube Shorts鈥攁 gap Instagram is likely eager to address. Zooming out: TikTok recently shuttered its TikTok Music service to focus on streaming service integrations. Spotify has attempted to capitalize on that move by adding podcast comments to boost engagement.

TikTok is mainstream. Adult TikTok users will spend 18 minutes daily on the platform in 2024, per our forecast鈥攁 number that has steadily risen since its blockbuster 2020. Longer video lengths have fueled some of that increase, as have a greater variety of activities on the platform. For example, almost twice as many TikTok users report regularly getting their news on the site than they did in 2020.

By 2025, it will more than double its 2021 US ad revenues. In fact, it will leapfrog Microsoft to become the runner-up to Google in nonretail search ad revenues. View our complete forecast for US Apple ad revenues here. Google is in a more precarious position than ever as it defends its search business in court.

Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.