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774 results for time spent video
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  • Reddit is the only platform seeing notable time spent gains YoY in 2025 as time spent with platforms like Facebook, Snapchat, and TikTok declines. Social shoppers regularly buy products on Reddit—16% make purchases via Reddit once a week, while 24% make purchases two to three times monthly. Yes, but: Advertisers haven’t fully tapped into the platform.

    Article
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    Jun 12, 2025
  • Nearly $44 billion of those additional dollars will come from video. Under the more likely moderate scenario, this story will still hold true, although absolute four-year growth figures may drop by a few billion dollars.

    Report
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    May 20, 2025
  • Key stat: The C-suite is embracing LinkedIn as a video tool. Video posts from CMOs on LinkedIn have grown 13% YoY globally and seen 20% more engagement compared to last year, the platform reports. Video on LinkedIn is being watched 36% more YoY, with video creation growing at two times the rate of other original post formats, according to the platform.

    Article
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    Feb 7, 2025
  • Chart
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    Jul 3, 2024
    Source: Interactive Advertising Bureau Australia (IAB Australia)
  • ճ𲹻’ user engagement decline could spell trouble for advertising potential. 5 things to know about brand marketing and the future of ads on Instagram’s new platform, Threads. More Chart of the Day:. 7/20 - Snapchat leads in global user growth. 7/19 - Social B2Butterfly. 7/18 - Top 10 countries on Threads. 7/17 - $600 billion ad question. 7/14 - AI and market analysis.

    Article
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    Jul 20, 2023
  • “You went from very little advertising in Amazon Prime Video to almost anyone now receiving midroll and preroll ads in their Dz,” said our analyst Ross Benes in a recent webinar. "That has put downward pressure on the rest of the market.".

    Article
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    Dec 9, 2024
  • Gen Z spends the most time on social media. Gen Zers ages 18 to 24 spend more time on Instagram, TikTok, and Snapchat than any other age group, according to our forecast. These platforms become community spaces where they interact beyond simple messaging: They share memes and new interests, video chat, and collaborate on content. To view our time spent with social networks forecast, click here.

    Report
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    Dec 11, 2023
  • Our take: Businesses must optimize for Google’s ecosystem—search rankings, ad platforms, and browser compatibility—to maximize visibility and user engagement in a competitive market. Google is unlikely to drop out of its No. 1 position, but growing competition in AI and search, as well as potential regulatory penalties, could destabilize its lead in a number of areas.

    Article
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    Dec 13, 2024
  • That’s a one-hour-per-day increase from 2021, and the first year when time spent with CTV will surpass time spent with linear. Yes, but: Healthcare and pharma still devote a greater share of advertising to traditional media channels (27.8%) than any sector measured by ĢAV. Pharma marketers invested more in linear TV in 2024 than the year prior, per iSpot.

    Article
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    Jun 27, 2025
  • Time spent on social media is stagnant through 2025, with less than a minute increase YoY, per our estimates. Even so, time spent on TikTok is increasing, and will overtake Facebook for the first time next year. By 2025, both platforms will claim 19 minutes per day per user. Linear TV will continue its decline, dropping by 3.9% in time spent in 2024 and 4.6% in 2025. 2.

    Article
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    Jan 8, 2024
  • TikTok videos have gotten longer and more episodic, making the app more akin to Netflix than a social network. It has also been a strong driver of podcast awareness, and platforms like Spotify could pick up some time spent. Should that happen, it could lead to a shift in how consumers spend their time across digital media overall. To view the full forecast, click here. TikTok is a commerce powerhouse.

    Report
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    Mar 28, 2024
  • While the company has diversified from its early reliance on advertising revenues, its ad business continues to thrive from what management calls "higher user engagement and more compelling advertising product offerings.".

    Article
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    Dec 3, 2024
  • No major media device or format is growing faster in terms of time spent. Yet advertisers haven’t migrated to CTV nearly as much as consumers have, partly because most CTV time still isn’t ad-supported. As new ad tiers (like within Netflix and Disney+) grow, so will the opportunity to meet audiences there.

    Report
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    Sep 19, 2023
  • Over time, algorithm changes, reduced time spent on the service, and the younger generations' lack of interest in Facebook have created more opportunity for event-planning competition. Time spent on Facebook has declined across most age groups since 2021, according to our January forecast.

    Article
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    Mar 6, 2025
  • That’s in line with a study conducted by ad design platform Creatopy last year, which discovered that TikTok garnered nearly three times as many impressions for a single video as Instagram Reels or YouTube Shorts, though Shorts had better user engagement rates with content.

    Article
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    Jan 11, 2023
  • “Pause ads allow streaming services to create more inventory without having to drive more time spent,” said our analyst Ross Benes. He noted that connecting your brand to the reason consumers pause can be an effective strategy—Charmin, a frequent pause advertiser, ties its messaging to bathroom breaks.

    Article
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    Feb 11, 2025
  • AI boosts Meta’s Q3 revenue and user engagement, but costs continue to surge. Amazon’s AI investments soar in Q3 as it balances data center demand. Microsoft earnings: AI engine powers growth despite cloud revenue miss.

    Article
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    Nov 21, 2024
  • In-app spending reflects time spent. In the US, 92.1% of mobile time spent will be on apps in 2024. This reflects both the better user experience in apps and the incentives developers offer to get people to use their apps. Mobile web may lack pizazz, but ad outlays on it continue to grow.

    Report
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    Mar 26, 2024
  • Applications include immersive photos and videos (e.g., Google Earth VR); gaming experiences (e.g., Horizon Worlds); and virtual simulations for product demonstrations or virtual showrooms.

    Report
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    Jun 13, 2024
  • But despite some public disappointment with the bans, time spent with digital media in India has climbed steadily since 2020, per our forecast. Chinese digital services were not completely removed from India following the bans. Not all Chinese apps disappeared from India. Some blocked apps re-entered the market after ownership changes, rebranding, or other workarounds.

    Report
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    Mar 28, 2025
  • Instead, Disney+ can rely on the ad technology that powers its linear TV business and Hulu, which should help the streaming service to continue increasing its ad revenues, according to our US CTV Time Spent vs. Ad Spending 2023 report. Use this chart:. Compare streaming ad platforms. Consider which ad-supported platform to advertise on. More like this:.

    Article
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    Dec 19, 2023
  • Meta introduces Broadcast Channels to Facebook and Messenger: The goal is to improve user engagement—but subscribers could get notification fatigue.

    Article
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    Oct 23, 2023
  • The tech titan could benefit from consumers purchasing other items as they spend time on its platform. Hinge estimates that approximately 40% of US adults suffer from a MSK condition, including joint, back, or muscle pain. Products like pain relief patches, OTC medications, and topical creams could be hot commodities for consumers who want to learn more about their MSK benefits on Amazon.

    Article
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    Dec 6, 2024
  • Article
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    Dec 16, 2024
  • Slowing user growth, slowing time spent, and lingering challenges with driving CPM growth for short-form video haven’t gone away. Conversely, social remains well positioned to benefit from US advertisers’ continually growing focus on ecommerce. What this forecast covers.

    Report
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    Jan 12, 2024