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Amazon challenges TV giants: Prime Monday upfront slot showcases NBA rights, aiming for $750 million in ad revenues from streaming sports

Comcast gives details on its spinout of several NBCU cable networks: As Peacock takes center stage, legacy TV networks must adapt to stay relevant.

The influencer marketing industry finds itself at an inflection point in more ways than one, and agencies must adapt to stay afloat.

Patients value digital health tools, but adoption lags at many medical practices: It鈥檚 now tablestakes for healthcare orgs to have a digital front door that allows consumers to use online tools to access care.

The number of companies generating more than $1 billion in annual US CTV ad sales more than doubled from two in 2020 to five in 2024. With ad dollars spreading out among services, a few streaming platforms stand out because of their heavy usage.

How is programmatic advertising shaping the growth of the digital audio ad market, and how should advertisers spending in terrestrial radio think about balancing their spend between terrestrial and digital audio channels?

Digital advertising has been the dominant choice for marketers for many years, but traditional media has still been significant during that time. Now, however, traditional is getting dangerously close to niche status. Digital will likely approach a 90% share by the end of the decade. Traditional search, social, TV, retail, and CTV are the biggest individual categories.

Advertisers battle economic difficulties as they head into upfront negotiations.