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Although this doesn't provide a fully accurate parallel with user numbers, it does at least provide a general idea of the direction of travel for advertising revenues in the region. Advertising is no longer the only choice though. Livestreaming commerce is becoming an increasingly significant part of TikTok鈥檚 revenue stream, according to its own figures.

Other: This segment includes other tracked industries, such as automotive, logistics, travel, and professional services. The rolled-up YoY growth rate for these industries will be 17.1% this year, and B2B digital ad spending will reach $3.05 billion. We expect slower growth for the remainder of the forecast (11.0% YoY in 2026), with spending hitting $3.71 billion by 2026.

Chase similarly weakened its Pay Yourself Back program for Sapphire Preferred and Reserve cardholders that lets cardholders redeem Chase Ultimate Rewards points outside of travel at a favorable rate. Our take: Consumers鈥� growing price sensitivities make them increasingly willing to enroll in loyalty programs. But the utility of those programs is entirely dependent on consumers finding them valuable.

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

Only travel and health and pharma spend a greater share on search. Retailers will spend 44.2% of digital budgets on search advertising this year, 3 percentage points above the 41.2% average for all industries. The share of spending going to display versus search will remain fairly stable through our forecast period.

Discretionary spending on clothing (44%), live entertainment (43%), and travel (39%) will also decline. How will tariffs affect US automakers? The North American automotive supply chain is deeply integrated鈥攎any car parts cross borders multiple times before final assembly.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales.

Notably, the chatbot can be added to a group text and search for travel features based on a summary of the conversation. As for the cost of implementation, just a 2%-to-4% increase in shopping cart size could justify the price tag of building genAI chatbots, according to McKinsey. Content generated from search queries. Why genAI?

A broader move to grow its user base among hotel restaurants can help it capitalize on sustained high spending on travel. Partnering with firms like FreedomPay helps Toast better serve large firms, which often have more complex needs than smaller restaurants. What鈥檚 the catch?

As non-retailers borrow the retail media model, many platforms are rebranding (or launching) as commerce media networks, travel media networks, and payment media networks. Content could be next. Publishers seeking to stay relevant may rebrand as content media networks. The move wouldn鈥檛 necessarily come with functional changes鈥攄igital publishers have always and will continue to serve ads.

Some financial and travel media networks lack the SKU- or brand-level first-party purchase data needed for comprehensive bottoms-up attribution. As a result, retailers and commerce intermediaries have a leg up, at least where measurement is concerned. What is commerce media? At its core, 鈥渃ommerce media鈥� refers to digital advertising powered by first-party transaction data.

Books, consumer electronics/tech, and video games follow only travel, insurance, and banking services as the categories consumers worldwide most prefer to buy online, according to a July 2024 from YouGov. Over three quarters (78%) of US consumers say that reviews from other customers are influential in their online purchase decisions, per September 2024 AfterShip data.

Digital ad spending growth in Canada is being driven in large part by a host of industries. Our rankings show that retail and consumer packaged goods continue to have the most ad spending share.

China鈥檚 deflationary spiral is expected to continue this year: A sharper-than-expected drop in prices in February underscores Chinese consumers鈥� extreme reluctance to spend.