蘑菇AV

TikTok not only rivals two of the largest video platforms when it comes to time spent by users鈥攊t鈥檚 also outpacing Facebook, Instagram, Snapchat, and Twitter. Facebook user time will drop to 30 minutes per day, a mark not seen since 2012. Instagram will edge up by less than 1 minute this year鈥攅nough for it to surpass Facebook for the first time but far lower than TikTok user minutes.

They saw an opportunity with Twitter, now X, as you mentioned, with Twitter is really struggling and decided that even though Threads didn't have all of the features that people would want, that they would go ahead and launch it. And so that's I think why we're seeing this massive interest at the start with people kind of going, "Ooh, okay.

TikTok and YouTube are poised for the largest investment increases, while one-third (31%) plan to reduce spending on X (formerly Twitter). Measurement and strategy insights: Measurement remains a key challenge, with 39% of marketers globally and 48% in North America ranking it as a top concern for 2024. Only 4% use all available marketing measurement methods, and 22% do not use any modeling.

Online platforms like TikTok, Reddit, and Twitter not only provide the news itself, but they also have built-in spaces for conversation and make it easy to share stories. The positives outweigh the negatives.

The strike, global advertising and partnerships chairman 鈥嬧�婰inda Yaccarino鈥檚 sudden move to Twitter, and CEO Jeff Shell鈥檚 sudden ousting were all causes for concern surrounding NBC, Verna said. 鈥淪omebody said that what went on on Friday at NBC was like the Cuban missile crisis,鈥� Verna said. 5. Netflix continues its push into ad-supported video-on-demand (AVOD).

As names like NPR and PBS move from Twitter, TikTok wants them to see its platform not only as a safe option but also a monetizable one. Why advertisers should care: Pulse Premiere would be a new way to advertise with TikTok by offering advertisers a spot alongside reputable sources.

Other big tech companies undergoing similar layoffs include Meta (11,000), Twitter (3,700), Salesforce (1,000), Stripe (1,000), Lyft (700), Redfin (850), Opendoor (550), and Zendesk (350), per Axios. Course correction: Amazon added up to 1,400 new workers a day in 2020, mostly as a response to the overwhelming reliance on ecommerce and delivery services as COVID-19 cases intensified.

鈥淚 think when we saw all the turmoil at X over the past couple of years, a lot of users moved over to LinkedIn, sometimes begrudgingly, and LinkedIn was able to pick up a lot of the business and news content that Twitter was known for,鈥� said Enberg. Listen to the full episode. This was originally featured in the 蘑菇AV Daily newsletter.

X owner and early OpenAI investor Elon Musk is launching a ChatGPT competitor: X felt like its former Twitter self during the OpenAI turmoil as journalists filled the feed with real-time news updates.

The next most popular are X (formerly known as Twitter) at 41%, YouTube (39%), and blogs (19%). Only 7% of banks use TikTok. With more than one billion active users each month, it remains the fastest-growing social network, with a 105% increase in US users over the past two years. That appears to be an overlooked opportunity.

X (formerly Twitter) is the only social platform we track that will have a decline in ad spend in 2024, when revenues will be less than half of what they were in 2022, the year Elon Musk took over. 3. Sub OTT gains popularity. Ad-supported sub OTT tiers entered the streaming scene just in time for cost-conscious consumers to take advantage.

Meanwhile, Threads, Meta鈥檚 new Twitter-like text platform, will contribute to growth in user time spent, Goldman said. Testing the waters in the EU. In response to EU privacy regulations, Meta launched ad-free subscription options for Facebook and Instagram in October.

Meta introduced Threads, its Twitter copycat, which doesn鈥檛 have ads yet but did just get branded content tools for creators. That means Threads could become a hub for influencers. Stand by for news on when the platform will introduce ads. Instagram is getting new ad features on Reels, its TikTok copycat, in the form of app promotion ads.

SoFi took to Twitter to state that it has not violated any federal banking regulations, that it consistently communicates with its financial regulators, and that it looks forward to providing a timely response to the letter. Why does it matter? So far, the crypto upheaval that has defined 2022 has been contained within the digital asset markets.

Twitter might be the single most negatively affected platform. Its feed is more closely tied to news than any other, as journalists rely on it for posting articles and for generating discussion around breaking news. Paired with an audience decline after Elon Musk鈥檚 takeover upheaval, paying for news links could be a double whammy, putting a strain on its financial viability in Canada.

The partnership between X (formerly known as Twitter) and Google demonstrates what happens to platforms struggling to attract sufficient advertisers. Some of these companies appear dominant in their respective markets.

Advertisers have a right to appear next to content that they think is compatible to their brand,鈥� said Elon Musk, owner of X (formerly Twitter). Our take: Musk鈥檚 remarks were an attempt to clarify his comment to advertisers last year, when he told them, 鈥済o f**k yourself.鈥� It鈥檚 no surprise he鈥檚 playing nicer now.

Twitter, Disney, Amazon, Electronic Arts, and Meta all announced layoffs of late. There are some positive signs, too: Google is increasingly directing major advertisers marketers to authorized resellers, which is a boon to search agencies.

But note that Twitter has experienced even more upheaval in the first quarter of 2023 that could affect its engagement rates. The number of posts per week declined in 2022 on all of the platforms tracked. Brands continued to post most frequently on Facebook and least frequently on TikTok.

Twitter cut about 3,700 of its staff globally鈥攔oughly half of its employees, in addition to scores of contract workers. Amazon had planned 10,000 layoffs before announcing that as many as 20,000 employees could be cut. Meta cut more than 11,000 jobs, or 13% of the company鈥檚 staff, and froze hiring.

鈥淪ome services are even making the browser experience even less feasible as an alternative,鈥� Newman said, pointing to X (formerly Twitter), which has limited its functionality for users scrolling on a browser. 3. Shoppable media will flood mobile platforms. 鈥淪hoppable media isn鈥檛 just a wave or a trend. It鈥檚 the new tide of ecommerce and it鈥檚 here to stay,鈥� said our analyst Andrew Spink.

Instagram鈥檚 Threads had immediate adoption, but the X (formerly Twitter) rival鈥檚 daily active user count dropped 82% by the end of its launch month, according to SimilarWeb and Sensor Tower. Gen Zers we surveyed downloaded the platform because it looked fun and they wanted to try something new, but those interest points have not made a sticky platform.

Twitter CEO Elon Musk launched an X.AI startup to compete with OpenAI. Google鈥檚 generative AI efforts鈥攊ncluding its project Magi鈥攁re getting kicked into high gear after learning that Samsung was considering switching to Microsoft Bing as its default search engine, threatening a $3 billion contract.