蘑菇AV

Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event.

How time spent with media, device ownership, and media adoption stack up in East Asia and Oceania.

2025 will be the year of 鈥渢rue co-branded storytelling鈥� for retail media creative formats, according to Brian Monahan, global client president, head of retail media solutions at Dentsu.

WPP recently lost Coca-Cola鈥檚 US and Canada media business to Publicis Groupe, though it retained global media duties. Losing Coca-Cola鈥檚 US business still dealt a major blow, exacerbating WPP鈥檚 struggling stock price鈥攚hich declined to a four-year low鈥攁nd ongoing investor skepticism.

Any new owners would also inherit TikTok鈥檚 ongoing content moderation and data privacy concerns, including multiple lawsuits in the US, the EU, and the UK. Beyond regulatory hurdles, a buyer will need to rebuild trust with lawmakers and users regarding TikTok鈥檚 algorithm and ad targeting.

UK retailers face a challenging holiday season: The UK economy has grown in just one of the four months since Labour took power, exacerbating shopper gloom.

The survey was conducted in Australia, Belgium, Brazil, Canada, Chile, France, Germany, India, Italy, Japan, Mexico, Netherlands, Nigeria, Poland, Singapore, Spain, South Africa, South Korea, United Arab Emirates (UAE), the UK, and the US, with approximately 1,000 respondents per country.