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Reassess ad spend. "I would X out brand-building initiatives, focus on performance-based ad spending like search," said Stambor. Communicate pricing clearly. "With price increases likely to come, now is the time for brands to start the messaging around that," Wolff advised. "Be surgical about it.

Samsung Ads launches Creative Canvas to streamline interactive CTV ads: It aims to capture midmarket brands focused on speed and engagement.

Amazon, meanwhile, has made its AI-powered video generator available to all US advertisers. The tool can turn a single product listing into up to six video ad variants, pulling in copy, reviews, and assets from the product detail page.

WPP recently lost Coca-Cola鈥檚 US and Canada media business to Publicis Groupe, though it retained global media duties. Losing Coca-Cola鈥檚 US business still dealt a major blow, exacerbating WPP鈥檚 struggling stock price鈥攚hich declined to a four-year low鈥攁nd ongoing investor skepticism.

The features will be tested with a small group of US YouTube Premium members for specific English language queries. Results are tailored to searches centered on location-based and shopping information. Zooming out: Google already rules AI search, and the new YouTube features are another step in the company鈥檚 efforts to use its search dominance to promote its offerings.

But diving into advertising can help the company diversify its revenues and give it a needed boost, We forecast FMN ad spending will jump 103.11% YoY in 2025, hitting about $710 million.

Indigene鈥檚 data includes 2.1 million US HCPs across 30 specialties. Digging into the data: One-third (33%) of HCPs enthusiastically or regularly engage with digital channels, while another 40% use digital occasionally. Indegene looked at emails, electronic health records, virtual rep engagements, programmatic ads, paid search, and social media. Older HCPs are surprisingly the most digitally savvy.

Tariffs haven鈥檛 hit yet鈥攂ut could sting later: While new US trade tariffs had no immediate effects, some advertisers in vulnerable sectors have reduced spending, suggesting softness may show up in Q2 results. Zooming out: To say Google is dealing with a lot would be an understatement. Regulatory pressure is building: Alphabet is now grappling with two landmark antitrust cases.

Threads is expected to have a bigger US user base than X by 2026, growing 17.5% YoY to reach 60.5 million US users, per our forecasts. X鈥檚 US userbase will decline 14.4% YoY to 50 million users. The Meta platform may benefit from X鈥檚 consistent challenges with advertisers due to brand safety concerns and the platform鈥檚 polarizing image, though some have returned in recent months.

Peacock reduced losses, gained subscribers in Q1: The successes indicate that the streaming platform could become more enticing for advertisers.

Streaming services are leaning more on advertising than they used to, resulting in increased overall ad spending but lower ad prices.

Key Stat: Most US advertisers (55%) cite a lack of standardization across retail media platforms as the biggest RMN-related challenge. Executive Summary. As additional RMNs enter the market, advertisers are contending with even more walled garden ecosystems.

We forecast that 93.5% of US teens will use YouTube at least once monthly in 2025, the highest penetration since we began tracking usage in 2017. Seventy-three percent of US teens use YouTube once per day, above younger competitor TikTok鈥檚 53%, per Pew Research Center.

The news: Connected TV (CTV) household reach was low in 2024, with the average ad campaign reaching only 19.64% out of the 95 million US households in Innovid鈥檚 ad tech platform, per a new Innovid study. The number of times the average household saw any given CTV ad was lower YoY, decreasing slightly from 7.42 times in 2023 to 7.09 times in 2024.

Our November forecast update has Meta earning $66.17 billion in US social network ad revenues this year, more than quintuple runner-up TikTok鈥檚 $12.34 billion. Reddit enjoyed its first profitable quarter as a public company with strong ad growth, while Snap made progress across all key metrics鈥揵ut both companies have multibillion-dollar gaps to close.

While the EU and China are forging ahead with comprehensive AI regulations, the UK and the US have taken a pro-innovation, 鈥渓ighter touch鈥� approach鈥攚hich could get even lighter in the US under the new administration. The varied policies will create an added layer of complexity for global organizations scaling up AI. Sustainability will form part of responsible-use guidelines.

In March, Meta rolled out new carousel ads that drive both ecommerce and in-store purchases, with early tests showing a 21% higher incremental return on ad spend compared to ecommerce-only formats, Meta鈥檚 group lead for retail and ecommerce Karin Tracy told Adweek. Why it matters: Meta is chasing retail media, a fast-growing category with US spending projected to rise 18% in 2025 and 16.8% in 2026.

The news: Podcasting ad revenues surpassed $2 billion in the US in 2024, growing 26.4% YoY, per a new IAB/PwC report. YoY growth was massive compared to 2023, where podcast ad revenues grew 5%. Podcasts represent 0.9% of total digital ad revenues鈥攂ehind giants like digital video, but seeing steady growth.

This growth is mirrored in the US, where our forecast expects influencer marketing spending to rise 15% YoY in 2025, outpacing both social ad growth (12.8%) and overall digital ad growth (11.8%). As holding companies like Publicis Groupe and Havas race to acquire influencer marketing agencies, Omnicom鈥檚 Creo move shows it鈥檚 betting on internal unification rather than outside acquisition.

Snap resets its brand story: Grace Kao joins as CMO to lead a creative reinvention, following ad gains and rising interest in immersive media.

We anticipate Netflix鈥檚 US ad revenues will total $2.15 billion in 2025. Will tariffs change Netflix鈥檚 trajectory? Netflix is expected to be insulated from broader events, including tariff threats and resulting macroeconomic issues. Netflix鈥檚 price hikes have been widely accepted by the platform鈥檚 audience, and given current trends, it will likely remain unshaken.

This could direct more advertisers towards paid Google ad placements to recover lost organic traffic, forcing brands to increase ad spend with Google to maintain visibility. This strengthens antitrust arguments that Google wields its search power to entrench its ad tech dominance.