蘑菇AV

Spotify is scaling video podcast monetization fast: A YouTube-style model and creator tools are fueling the shift.

Spotify showed resilience with strong Q1 gains: Still, margin pressures and licensing costs could challenge momentum ahead.

At the same time, holding company billings accounted for a smaller share of US ad spending in Q1 2024 than in 2023, while brand-direct and other spending grew its share, per Advertiser Perceptions.

ChatGPT's shopping tool threatens retail media revenues: Its product search could siphon ad dollars from retailers struggling with tariffs, higher prices, and weak demand.

VideoAmp focuses on outcomes as CTV spend thrives: An exclusive 蘑菇AV interview demonstrates how the measurement challenger is elevating big data.

Economic uncertainty could derail its efforts to reinvigorate growth

Reassess ad spend. "I would X out brand-building initiatives, focus on performance-based ad spending like search," said Stambor. Communicate pricing clearly. "With price increases likely to come, now is the time for brands to start the messaging around that," Wolff advised. "Be surgical about it.

Samsung Ads launches Creative Canvas to streamline interactive CTV ads: It aims to capture midmarket brands focused on speed and engagement.

41% of US advertisers expecting budget cuts due to tariffs plan to cut from social media, while 24% plan cuts to linear TV and gaming, per February 2025 from the Interactive Advertising Bureau (IAB).

WPP recently lost Coca-Cola鈥檚 US and Canada media business to Publicis Groupe, though it retained global media duties. Losing Coca-Cola鈥檚 US business still dealt a major blow, exacerbating WPP鈥檚 struggling stock price鈥攚hich declined to a four-year low鈥攁nd ongoing investor skepticism.

The features will be tested with a small group of US YouTube Premium members for specific English language queries. Results are tailored to searches centered on location-based and shopping information. Zooming out: Google already rules AI search, and the new YouTube features are another step in the company鈥檚 efforts to use its search dominance to promote its offerings.

But diving into advertising can help the company diversify its revenues and give it a needed boost, We forecast FMN ad spending will jump 103.11% YoY in 2025, hitting about $710 million.

Tariffs haven鈥檛 hit yet鈥攂ut could sting later: While new US trade tariffs had no immediate effects, some advertisers in vulnerable sectors have reduced spending, suggesting softness may show up in Q2 results. Zooming out: To say Google is dealing with a lot would be an understatement. Regulatory pressure is building: Alphabet is now grappling with two landmark antitrust cases.

Threads is expected to have a bigger US user base than X by 2026, growing 17.5% YoY to reach 60.5 million US users, per our forecasts. X鈥檚 US userbase will decline 14.4% YoY to 50 million users. The Meta platform may benefit from X鈥檚 consistent challenges with advertisers due to brand safety concerns and the platform鈥檚 polarizing image, though some have returned in recent months.

Peacock reduced losses, gained subscribers in Q1: The successes indicate that the streaming platform could become more enticing for advertisers.

Amazon, meanwhile, has made its AI-powered video generator available to all US advertisers. The tool can turn a single product listing into up to six video ad variants, pulling in copy, reviews, and assets from the product detail page.

We forecast that 93.5% of US teens will use YouTube at least once monthly in 2025, the highest penetration since we began tracking usage in 2017. Seventy-three percent of US teens use YouTube once per day, above younger competitor TikTok鈥檚 53%, per Pew Research Center.

The news: Connected TV (CTV) household reach was low in 2024, with the average ad campaign reaching only 19.64% out of the 95 million US households in Innovid鈥檚 ad tech platform, per a new Innovid study. The number of times the average household saw any given CTV ad was lower YoY, decreasing slightly from 7.42 times in 2023 to 7.09 times in 2024.

Streaming services are leaning more on advertising than they used to, resulting in increased overall ad spending but lower ad prices.

Key Stat: Most US advertisers (55%) cite a lack of standardization across retail media platforms as the biggest RMN-related challenge. Executive Summary. As additional RMNs enter the market, advertisers are contending with even more walled garden ecosystems.

Our November forecast update has Meta earning $66.17 billion in US social network ad revenues this year, more than quintuple runner-up TikTok鈥檚 $12.34 billion. Reddit enjoyed its first profitable quarter as a public company with strong ad growth, while Snap made progress across all key metrics鈥揵ut both companies have multibillion-dollar gaps to close.

While the EU and China are forging ahead with comprehensive AI regulations, the UK and the US have taken a pro-innovation, 鈥渓ighter touch鈥� approach鈥攚hich could get even lighter in the US under the new administration. The varied policies will create an added layer of complexity for global organizations scaling up AI. Sustainability will form part of responsible-use guidelines.