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Hulu, YouTube, and Amazon lead the CTV ad market, with each company expected to earn more than $3 billion in US ad revenues this year. Over the next four years, social network ad spending will grow at a pace comparable to search. TikTok ad revenues will see explosive growth.

US streamers will see $66.23 billion in OTT subscription revenues this year, per our December 2023 forecast. Most of that money will come from the biggest players鈥擭etflix, Disney+, Hulu, YouTube, and Paramount+鈥攂ut over a third ($22.91 billion) will come from other streamers. This potential subscription and ad revenue are why brands like Chick-fil-A and the Dallas Stars NHL team are launching their own streaming services. Here are the driving forces behind the growth of these niche platforms.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues.

Video marketing is essential for B2B success. From short-form social media videos to AI-driven content, this report explores strategies, platforms, and innovations shaping B2B video marketing in 2024.

Smart home showdown: 51% of US Gen Zers and 70% of millennials interact with AI-enabled assistants daily, per ThinkNow Research. Rivals like Google and Amazon have a sizable lead in productizing AI within smart home products, and delays are pushing Apple further behind. Google is adding Gemini AI features to Google Home behind Nest Home Aware subscriptions, per The Verge.

Netflix reported 4.9 million global live views and 2.6 million US households tuning in, making it the most-watched Monday Night Raw broadcast in five years, per VideoAmp. Why it matters: Netflix is betting big on wrestling and its mainstream appeal. Negative perception is a hurdle.