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This year, video ads on Meta platforms, including placements in users鈥� feeds and Stories, will bring in more than twice all other social networks鈥� video ad revenues combined. Snapchat鈥檚 growth rivals the giants. Its market share may be small, but Snapchat will grow its video ad revenues 20.2% this year. That鈥檚 on par with Meta, and four times what Twitter will achieve.

TikTok鈥檚 share of US video ad spending is now only a few percentage points behind YouTube鈥檚鈥攁n incredible feat given that YouTube has been in the ad business for more than 16 years. We estimate marketers will spend $5.48 billion on video advertising on TikTok in the US this year, versus $6.99 billion on YouTube.

Disney鈥檚 going for efficiency across the board: Ad sales will be largely automated by 2027, while content teams are streamlined behind the scenes.

FAST trend grows globally: New channels from Free Live Sports, CBC, and Pluto TV showcase demand for free, ad-supported streaming options.

Looking ahead: Roku believes it can maintain and grow ad share in Q4 and expects a solid rebound in the video ad market鈥攂ut it remains cautious due to the uncertain macro environment.

The UK is a mature programmatic market, but innovation and evolution continue apace, particularly in the connected TV and out-of-home environments. The next step for programmatic practitioners is to invest in multichannel campaign capabilities.

This may lead to additional mobility-conscious video ads, as well as native display ads on heads-up displays and dashboards. Predictions. The new version of CarPlay will cement its central place. Consumers already prefer to connect their phones to their cars, and the latest version will give them more reasons to do so. Embedded systems will coalesce around Android Automotive.

App ads are currently display-only, but video ads should appear by the end of 2023. Driverless ride-hailing remains mostly a novelty, but service is rapidly expanding. Numbers rise along with concerns. Ride-hailing AVs have been cruising the streets in only a handful of markets, but their numbers are increasing. At the same time, getting regulatory approval remains a major challenge.

); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.

Video advertising was a priority for Amazon in the year鈥檚 latter half. Thursday Night Football hit viewership milestones in 2023 after a lackluster first year, driving significant advertiser interest. One leaked report showed Amazon expected $100 million from two new ad units centered on football.

B2B video ads will help drive up display鈥檚 growth rate, with YouTube accounting for 15.0% of B2B video ad spending in 2023. LinkedIn also contributes heavily to display; it has captured at least 40% of all B2B display ad spending since 2021. Mobile will gain a bigger piece of the pie. That growth reflects a larger trend in the overall US ad market as consumers spend more time on mobile devices.

Disney+ begins its password-sharing crackdown: The change will give a lengthy boost to ad-supported subscribers, heating up the streaming race.

US B2B video ad spending is projected to jump from $1.33 billion in 2022 to $2.45 billion in 2025; the percentage of B2B digital ad spending allocated to video is expected to increase from 12.5% in 2023 to 13.9% by 2025. Our take: While imitative of TikTok's model, a curated professional video feed could help LinkedIn facilitate learning and career development.