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Users will now be able to use voice input when interacting with Bing AI, per TechCrunch. For Skype, the changes allow AI responses to be incorporated into text conversations. Microsoft is increasing prices by between 257% and 900% for its Bing Search API in May to help pay for search improvements, per The Register.

With Google cracking down on low-quality reviews, fostering genuine customer feedback is essential for visibility in AI-mediated search. At the same time, organizations should invest in Generative Engine Optimization (GEO)鈥攕tructuring content specifically for AI systems to interpret and surface in response to natural language queries.

Contracts need to specifically request consent to make AI-generated digital replicas of a performer鈥檚 voice or likeness, and the performer needs to be professionally represented during negotiations. For performers who have died, the legislation blocks digital replicas for films, TV shows, video games, or audiobooks without consent from the performer鈥檚 estate. Why does it matter?

For brands, getting in front of users may be best achieved by working with local content creators who can help lend an authentic voice to messaging. TikTok鈥檚 Creator Marketplace is also a well-rounded tool that can help in that regard, and extending influencer campaigns as paid TikTok ads is a good way to appear more natural to the platform. TikTok commerce has potential in the UK.

One in three US restaurants plan to leverage AI in personalized marketing efforts this year, while 17% will use AI for voice ordering and at kiosks. Starbucks uses AI to boost personalization in its loyalty program. In its Q1 2024 earnings report, CEO Laxman Narasimhan said Starbucks leverages its proprietary data analytics and AI tools to 鈥渋dentify and incentivize specific rewards members cohorts.鈥�.

Marketers are tuning their targeting strategies for a 2025 where cookies remain in limbo, media mix modeling (MMM) usage expands, and experimentation with AI continues.

Walmart uses AI in 鈥淭ext to Shop,鈥� a feature allowing consumers to add to carts via text or voice commands, and is using GPT-4 to improve the experience. Amazon wants to turn its search into a generative AI-powered interactive experience and is reportedly hiring for what job postings describe as a 鈥渙nce in a generation transformation.鈥�.

In an era where data breaches are commonplace and AI can be used to mimic real people, the prospect of voice recordings falling into the hands of bad actors is particularly concerning. The private era: In the last few years, the tide of regulation and ad tech trends have shifted toward increasing consumer privacy.

Without AI Companion, Zoom users can still create clips with a stock avatar and voice. The future of meetings: Zoom CEO Eric Yuan said his goal for digital twins is to send them to meetings while the user is otherwise occupied. 鈥淭oday for this session, ideally, I do not need to join. I can send a digital version of myself to join so I can go to the beach,鈥� he told Decoder in June.

But, according to Mediaocean, only 13% of marketers plan to use genAI for SEO, which focuses on analyzing search queries and other user input data to predict future trends and next actions. Marketers are using genAI to gauge and predict consumer opinions.

Organic marketing is experiencing a comeback on social media. The resurgence is due to trends like community-building and social search that are helping brands resonate with audiences.

Baidu鈥檚 VidPress AI tool can generate TikTok-like 2-minute videos with synthesized voice-overs using data from multiple sources. The problem: The surge in AI-generated content has hindered the standardization of  labels to differentiate information created with an AI assist from human-generated content.

A lot of people starting their product searches there. TikTok stealing younger Gen Z searches. And then OpenAI's ChatGPT, which just added a voice component. So maybe they point to these folks and say, "Look, we might have 90% of the search market, but things are changing. There are other competitors out there, even if they're not 'traditional' search engine competitors.". Evelyn (19:19):.

How's that going to look in the flow of a conversational text box or a voice conversation? And then the second is pricing. So if there're likely to be fewer impressions in a chat versus a search query, because conversations are more complex. Any thoughts on those two concerns, gents? The where to put ads in a chatbot conversation and also the pricing issues? Gadjo Sevilla:.

Marketers face major barriers in measuring campaign success. Privacy regulations are mounting, Google has given consumers the choice to opt out of third-party cookies, and an expanding array of digital channels make tracking the customer journey difficult.

For example, Loblaw demonstrated the efficiency of AI in content creation by using Ads Creative Studio to generate 16 variations of a single creative asset, each featuring unique messaging and AI-generated voice-overs. This approach allows for more diverse ad content that could support personalization efforts. How easy is it to implement? It is moderately challenging:.

Finfluencer marketing is powerful because it leverages a third party's voice, which differs from the bank鈥檚 more traditional marketing. To be effective, that differentiation must be clear. Banks must encourage finfluencers to use their own voice, style, and creativity鈥攚hile also making clear that some lines can鈥檛 be crossed (such as calling a fintech a bank if it lacks a bank charter).

Gen Z is more likely to discover grocery products via search engine than on store shelves, according to our research. 28% of Gen Z US grocery buyers find new products via search engine, and 24% on grocery websites and on apps. 17% of them find them on store shelves. Blake, this came from your research. Can you break it down for us? Blake Droesch:. Yeah, sure.

TikTok aims to generate $20 billion in sales via TikTok Shop, and is expected to launch its own US ecommerce store soon. The platform is also leveraging new search features to become a hub for retail ecommerce. TikTok is also pushing new AI ad tools, and getting involved in a host of new media ventures. Here鈥檚 what the platform has been up to over the past month.

Ensure all channels have a cohesive voice. It鈥檚 difficult to maintain a brand鈥檚 voice in places as varied as a website鈥檚 copy to social media replies. But when an FI revamps an aspect of its brand, such as its visual design, it鈥檚 a good time to develop a strategy for maintaining consistency in its communications across all channels.

These strategies also require an understanding of online culture and language, paired with a knowledge of the brand鈥檚 voice. Comments can help with reach and engagement. It鈥檚 not uncommon for a brand鈥檚 comment on another user鈥檚 video to receive tens of thousands of likes.

That means brand marketers need to find a way to stand out, either through encouraging organic interactions or shaking up the very millennial, Facebook-like voice common on the platform right now. 3. Threads uses the same terms of service as Instagram. Assume the rules you abide by when posting content and working with creators on Instagram holds true for Threads.

Telecom: Digital B2B ad spending in this segment鈥攊ncluding telephone voice and data communications and two-way mobile/cellular communications鈥攚ill see the largest YoY growth (22.1%) this year. B2B telecom is mirroring overall US telecom ad spending, where companies are spending money to communicate their efforts to alleviate concerns about data privacy.

Donna Langley, head of the NBCUniversal Studio Group, pointed out the company鈥檚 role in elevating artistic voices and its long-standing support for storytellers. This seemed to be a veiled suggestion that creatives need not fear being disrupted by tech鈥攁nd that NBCU is on the side of creatives.