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For example, Disney, NBCUniversal, and Paramount have partnerships with Walmart, which completed its acquisition of smart TV manufacturer and measurement data supplier Vizio in December 2024. As lines continue to blur across converged TV and the broader digital ecosystem, advertisers should expect more measurement-related collaboration between entities with first-party consumer data.

Walmart Chile. Walmart de M茅xico y Centroam茅rica (Walmex).

And being able to market products to its massive customer base gives Walmart a key competitive advantage over more traditional financial institutions. Keeping these offerings in-house also ensures Walmart gets more of the payments revenues they generate and helps it avoid paying as many costly fees to other payment providers.

Retail giants are stepping up as well: Amazon has contributed $10 million while deploying emergency supplies, Walmart and Kroger have pledged $2.5 million and $1 million, respectively, and Tyson Foods has dispatched its disaster relief team with meals and water.

Walmart and Target gained relatively greater sales participation from their October events than Amazon, per Numerator, as they generated higher consideration from shoppers buying for the holidays. The verdict is still out on the broader impact of October sales events. They don鈥檛 appear to have shifted a significant share of holiday sales into October.

Walmart. At the No. 2 spot for RMN ad spending market share, Walmart announced earlier this year that it would begin offering non-endemic off-site ad inventory to select advertisers. The company listed automotive, entertainment, financial services, quick-service restaurants, and travel among the industries to which it would extend the offering.

They're in Target, and Walmart, and they're in the Lego store. How are they not eating into their own margins in either place? Sky Canaves (09:25):. I think the selection is much different.

Amazon, Walmart, and Nordstrom use genAI (among other tools) to offer shoppers tailored homepage experiences, which they hope will boost engagement and convince customers to spend more. And still others see genAI as an opportunity to save money on customer service personnel.

Larger players like Walmart and Costco may gain share by leveraging their scale to absorb or negotiate around added costs. Ecommerce is particularly exposed. Beginning May 2, the administration will suspend the de minimis exemption for packages from China and Hong Kong. Goods valued under $800 will now face either a 120% duty or a flat $100 fee per item鈥攔ising to $200 after June 1.

Social commerce sales continue to rise in the US and are set to grow further thanks to social platforms鈥� alliances with Amazon and Walmart. And marketers are increasingly putting paid media behind creators鈥� sponsored posts: More than one-third (38%) of brands that use influencer marketing dedicated most of their influencer marketing budgets to paid amplification last year, per a Linqia survey.

Mounting pressure will squeeze the long tail of retail media networks: Amazon and Walmart combined will gobble up more than 84% of all retail media ad spending in 2025, leaving a rather narrow slice of the market for all other players.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

Or, in the case of Walmart-Vizio, both CTV and data. Expect more dealmaking this year. Ad tech鈥檚 M&A streak will carry into 2025. Between the TTD-Sincera deal and T-Mobile announcing plans to acquire digital out-of-home (DOOH) SSP Vistar Media, it鈥檚 already off to a hot start. Deal volume will likely accelerate as the year goes on. There are two potential tailwinds to consolidation:.

No matter how far Amazon pushes its grocery business, it鈥檚 unlikely to catch up to Walmart Inc., the leader in US grocery, which will amass $69.60 billion in grocery ecommerce sales next year compared with Amazon鈥檚 $49.77 billion. Prediction: Beauty gets hyper-personalized. Outcome: Correct.