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Interestingly, Walmart and Tastemade have had a partnership where Walmart plus members get a free subscription to, or at least a free trial to Tastemade, which is interesting given Wonder's CEO Marc Lore has a long history with Walmart and their e-commerce business. Becky Schilling:. Everything always comes back to Walmart. Sky Canaves:. Yeah. Sara Lebow:.

Key stat: 28% of major US retailers and ecommerce sites hosted their own sales events around Prime Day or benefitted from it, according to Criteo. On the first day of Prime Day, retailers saw a 73% increase in online transactions compared with the week prior. What it means: Amazon is putting consumers in the mood to shop.

If you remove Amazon, Walmart is poised to take 4 in 10 non-Amazon retail media search ad dollars this year, with its vast network of stores and growing omnichannel measurement solutions. 鈥淲补濒尘补谤迟 has repeatedly demonstrated its market power. It has a solid search offering matching Amazon's in breadth and consistency,鈥� said Mitchell-Wolf.

The one-stop shop leads us into our number one, which is Meijer for launching a school supplies private label brand. If you don't live near a Meijer, which I believe is the upper Midwest, there's a misconception that it's largely a grocery store, but Meijers actually look a lot like Walmart. So they're full of stuff and they're a place that people want to do all of their shopping and get a deal.

Walmart+ Week member participation rose thanks to popularity with wealthy shoppers: While Amazon鈥檚 Prime Day sale attracted twice as many participants, its lead is narrowing.

鈥淔or us, smartphones are a deep unlock, because you have more and more members that are digitally engaged,鈥� said Burns. 50% of Sam鈥檚 Club members are 鈥渄igitally engaged,鈥� per Burns, which means they鈥檙e on devices in some way while shopping in-stores. That figure is even higher at some other retailers. Target has stated that 75% of guests browse via its app or website while shopping in-store.

While some shoppers may enjoy the autonomy of having checkout in their own hands, others鈥攅specially older consumers鈥攎ay be frustrated by the changes and decide to shop elsewhere.

Smaller retailers are gaining share and reshaping the ecommerce landscape, but will they be able compete with giants like Amazon?

The data point: While Adobe Analytics reported Amazon鈥檚 Prime Day sale drove a record $14.2 billion in ecommerce spending across the two-day event, another vendor identified a potential red flag in the retailer鈥檚 results: The number of millennials鈥攖hose ages roughly 28 to 43鈥�shopping on Amazon during Prime Day fell 4.4% year over year (YoY), per Facteus data cited by Bloomberg.

The news: Best Buy is taking steps to compel shoppers to buy computers, TVs, and other consumer electronics from it rather than its broad array of online and offline competitors that includes Amazon, Costco, and Walmart.

Amazon is the largest retail media player by far, with $39.81 billion in US retail media ad revenues last year鈥�Walmart came in second at $3.87 billion, by comparison. Hy-Vee and others are fighting for scraps, but claiming even 1% of the expected $62.35 billion in US retail media ad spending this year represents hundreds of millions of dollars.

A July 2022 study from the Path to Purchase Institute found that US shoppers were most likely to frequently notice brand displays on shelves (43%), followed by video ads on TV screens (37%). Digitized cooler doors and TV walls in retailers like Best Buy and Walmart offer perhaps the most impactful examples of these surfaces. In-store retail media provides high-quality branding experiences.

Just 15.8% of US retail media spend will go to networks that aren鈥檛 Amazon or Walmart, per our November 2024 forecast. That means retail media ad buyers will need to be selective about where investments go. While many networks are comparable (such as similar grocery retailers), they each offer unique audiences, measurement capacities, and ad formats.

Temu and Shein won over cost-conscious shoppers in 2024: But regulatory concerns over tax loopholes, product safety, and labor practices could weigh on growth in 2025.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

TikTok Shop gears up for busy holiday season in the US, UK: The platform expects hefty ecommerce and ad growth this year as shoppers get used to transacting on the app

Three of Latin America鈥檚 most prominent retail and ecommerce players鈥擬ercado Libre, Falabella, and Walmart Mexico鈥攚ere among the leaders. Setting the scene. The setting: The third wave of digital advertising is sweeping the shores of Latin America. Today, more than 20 retailers are vying for marketers鈥� dollars.

Walmart had to explain that its new digital labels will not be used to increase prices when demand is high, and instead are meant to save store employees time.

CashPass鈥� launch partners include Walmart, eBay, Ticketmaster, and Uber. Upgraded Venmo Business profiles. The change will help small businesses improve their discovery by adding subscribe options, profile rankings, and the ability to offer promotions in their profiles. This could help consumers find local small businesses endorsed by their networks.