蘑菇AV

UK marketers cut budgets in Q1: Economic pressures and Trump鈥檚 trade moves spark shift to performance-focused tactics and short-term gains.

Multi-industry players have the power to redefine the future of commerce media advertising. Unlike in the US, where retailers and FIs typically operate independently, many Latin American retailers act as financial services providers鈥攐ffering credit lines, digital wallets, and other banking products to unbanked and underbanked consumers.

Paying by smartphone is now routine for a growing number of consumers, both in stores and online. Recent data shows the size of the user base, shifting demographics, shopper preferences, and how mobile fits into the spectrum of payment options.鈥�

The Big Four data war: Omnicom and Publicis are pulling ahead in AI and productivity tools. How will others respond?

YouTube鈥檚 Shorts push favors quick hits over deep engagement, leaving influencers to balance reach with revenue in an uncertain ad economy.

We explore two case studies from credit unions that turned to tech to improve efficiency.

Over half (53%) of US video game players who mostly play story-driven, single player games say that advertising in games or game-related promotions has at least somewhat of an impact on their purchasing decisions, according to March data from CivicScience.

Finding the right creators remains the biggest hurdle for brand marketers, with 43.9% citing it as their top challenge despite 77.7% saying they increased their creator marketing budgets this year. That鈥檚 a key finding of new research from Spotter and 蘑菇AV on brands鈥� approaches to long-term partnerships.

Brand loyalty membership is rebounding in the UK as shoppers turn to loyalty programs for savings. Supermarkets are driving innovation, but there is space for brands and retailers of all sizes to boost revenues and forge stronger customer connections.

DoubleVerify threatens to sue Check My Ads: The dispute highlights the need for advertisers to remain vigilant when choosing verification partners.

Trump says his drug pricing executive order will lower medication costs for Americans: But that could depend on how the Inflation Reduction Act鈥檚 鈥減ill penalty鈥� is addressed. The pharma industry is watching closely.

Health insurers鈥� digital tools lack basic capabilities: Medicare Advantage insurers must improve the digital experience since members can switch plans each year.

Target鈥檚 foot traffic has declined for 10 straight weeks: The drop followed its decision to step back from DEI efforts, a topic the CEO discussed with activist Al Sharpton.

Tariffs imperil beauty industry just as post-pandemic boom slows: Costs are expected to spike as duties hit key imports, leaving brands scrambling to maintain sales without alienating price-conscious buyers.

Deploying 50+ LLMs, Google blocked 39.2 million advertiser accounts in 2024, making AI the main enforcer of ad safety at global scale.

With limited transparency on causes, these failures remind users that platform dominance doesn鈥檛 guarantee stability or uninterrupted access.

In-store payments provide a new growth avenue for BNPL providers facing slower industrywide volume growth

The deal, which also includes FIS鈥檚 purchase of Global Payment鈥檚 issuing business, redraws lines that had previously been blurring

Michaels looks to attract Party City and Joann鈥檚 shoppers: The crafts retailer expands its selection of party supplies and balloons, while also enhancing its in-store events.

With 65% participation and high multi-recipient sharing, Gen Z treats location sharing less like surveillance and more like a way to stay virtually present.

The company said its premium base will help it withstand a potential economic slowdown or other macroeconomic concerns

There鈥檚 little relief in store for the housing industry: Housing starts plunged in March, while the country鈥檚 largest homebuilder warned of weak demand.

Abbott estimates millions in tariff costs, but may blunt some effects with $500 million investment in new US manufacturing: Pharma manufacturers currently under reprieve should pay attention to medtech industry effects and strategy shifts.

Retail leasing demand hit a post-pandemic low in Q1: Retailers and landlords alike have been hesitant to lease or purchase property for new store builds amid continued macroeconomic uncertainty.