蘑菇AV

Go further: Check out our Asia-Pacific Ecommerce Forecast 2024and our latestLuxury Ecommerce 2024 report. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

The top 10 countries as measured by subscription OTT penetration are scattered across North America, South America, Europe, and Asia-Pacific, according to our forecasts. Click here to view our full forecast for OTT video service users by country. Pay TV subscribers turn to digital options. YouTube TV is successfully separating from the pack.

Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.

L'Or茅al鈥檚 North Asia Q4 sales shrank 3.6% on a like-for-like basis, or -3.1% on a reported basis, while Est茅e Lauder鈥檚 Asia-Pacific net sales plunged 11% YoY during the quarter. Est茅e Lauder said that it expects 鈥渃ontinued volatility鈥� in the region in the near term due to weak sentiment in the China and Korean markets.

China plans to loosen its monetary policy: But most Beijing watchers are skeptical that its plans will be bold enough to drive consumers to spend.

Lululemon bucks China slowdown as international business gains momentum: The brand鈥檚 premium sportswear is resonating with Chinese shoppers鈥攂ut product challenges keep US consumers on the fence.

On today鈥檚 podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the 鈥渟nippet generation鈥� are influencing our world, what to make of this new group of 鈥渟ubscription pausers,鈥� movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna.

With divestiture unlikely, TikTok faces removal from US app stores, sparking uncertainty for creators, advertisers, and global regulation in an increasingly tense US-China standoff

Worldwide sales of personal luxury goods will only grow by 3.2% in 2024 to reach $429.15 billion, weighed down by slower growth in the US and China, according to an August 2024 蘑菇AV forecast.

EU considers new measures to curb Chinese ecommerce influence: Officials are trying to stem the tide of unsafe products and protect local retailers.

Trump鈥檚 tariffs on key trade partners may drive up prices for semiconductors, EVs, and phones, threatening global supply chains and inflating costs for consumers.

Trump risks trade war with planned 25% tariffs on imports from Mexico and Canada: Besides triggering retaliatory policies, the move would also lead to higher grocery, energy, and auto prices.

Users in Asia-Pacific and the Middle East and Africa will collectively account for more than half of all users this year, with the Americas contributing almost one-third. Only Central and Eastern Europe will have fewer users than Western Europe. But engagement among the local population is impressive. Western Europe ranks No. 5 for TikTok user numbers.