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Shein still dominates fast fashion in Western Europe. In 2023, the company reached online net sales of $8.8 billion, according to ECDB data, ahead of H&M ($4.1 billion) and Zara ($2.9 billion). Shein and Temu accounted for all the growth in fast-fashion mobile app downloads in 2023, per Sensor Tower. It has faced a backlash over its environmental and social credentials.

Apparel, footwear, and accessories will see stronger growth than other discretionary categories. While it is already Amazon鈥檚 second-largest product category, apparel, footwear, and accessories will become a slightly bigger piece of the pie this year and next.

Grill maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors have shifted sourcing away from China. And US retailers are racing to import goods.

Fashion-focused online resale platforms are set to outpace total resale growth. Apparel is one of the most frequently purchased secondhand categories. Although it makes up less than a quarter of total dollars spent in resale, apparel is one of the most frequently purchased categories, according to a June 2023 survey from OfferUp.

Put yourself in the shoes of your audience鈥攊s the creative you鈥檙e producing something you would find compelling? Keep it fresh. Ensuring your creative follows these best practices is great, but that鈥檚 just step one. No matter how well-received your ad is, you鈥檒l always be battling the onset of ad fatigue.

In addition to GapStyle, the retailer鈥檚 various strategic collaborations鈥攚ith apparel brands such as Cult Gaia and Palace and movie franchises including 鈥淲icked鈥� and 鈥淪tar Wars鈥濃�攈ave injected fresh energy into a brand that had gone stale. Consumers have taken notice; Gap Inc.鈥檚 sales have grown for four straight quarters.

Key customers include apparel and footwear brands that must balance existing store footprints with the rising expectations of omnichannel shoppers. Digital commerce platforms have set the in-store POS in their sights. These players are seeking to capture a share of the roughly 80% of retail sales that take place in person by launching POS solutions.

The D'Amelio sisters have expanded into fashion partnerships with luxury brands like Louis Vuitton and Valentino. Emma Chamberlain moved into the co-CEO position at her coffee company, showing creators' evolution into serious business leaders.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.