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In television, it's so much of it even in streaming, but in digital less so. Most money of the Olympics is spent on linear TV and most money in politics is still spent on local TV. Marcus Johnson (13:59):. Yes. Yeah. Although it is interesting because that sounds like quite a swing from plus one to negative 13 from this year to the next.

So a fair share of people were already using the technology for creative purposes, so this chart here is showing that 17% of American adults use generative AI to generate or edit images, videos, and audio content, according to KPMG.

Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded. Podcast listeners include those who listen to podcasts via video platforms such as YouTube.

A decision against SiriusXM鈥檚 cancellation process underlines the brand risks of burdensome subscription practices as the FTC tightens consumer protections.

Last month, Dollar General launched an in-store audio network, enhancing its in-store and online ad solutions.

On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano.

On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.

As retail media moves both off-site and in-store, audio is becoming a bigger part of the ad mix. Here are two ways brands can incorporate audio into their retail media activations.

On today's podcast episode, we discuss how much Google鈥檚 鈥楢I Overviews鈥� can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

Q4 is the timing of its largest annual marketing project, Spotify Wrapped, which carefully catalogs a listener鈥檚 user habits in a shareable deck that鈥檚 been mimicked not just by audio competitors, but streaming services, gaming platforms, and more.

Spotify wants a share of CTV ad spending: The audio app is partnering with Roku to capitalize on consumers who use their TVs as living room speakers.

And the audio deepfakes, you have instances where someone's voice gets cloned and then the bad actor calls a family member, says, "I'm in trouble. I need money." These are really nightmare situations for individuals. So generative AI just kind of enhances that risk. Rob Rubin (15:08):. Yeah. Now, Grace, I'm going to pick on you again because here's the other big difference. Grace Broadbent (15:12):.

On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.

And so, I think the social coupled with watching something in the evening or a streaming or digital video while checking social, is a pretty popular media habit for this generation. Paola Flores-Marquez (10:09):. Or if you're like me, you're checking IMDB because you love movie trivia. Marcus Johnson (10:13):.

Marketers are increasingly using AI to produce video, audio, images, and social content, according to Hubspot. Google鈥檚 expanding AI skillset aims to meet that demand on several fronts. Project Astra, Google's real-time, vision-enabled AI assistant, signals a move toward responsive content creation for text, images, audio, and video.

On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins

News influencers are overwhelmingly male and lean right-wing: Brands looking for creators have to carefully pick apart values to ensure an ideological match.

Digital audio listeners. Voice assistant/search users. Executive Summary. The Middle East and Africa has stayed mostly consistent in penetration rates and time spent with media, despite small decreases across the board. The biggest drop was a 13-minute loss in time spent with online TV/streaming, but it still leaves the region as No. 2 behind North America.

Unlike video streaming, uptake of audio streaming was influenced by age, income, and living location. Listeners skew young, wealthy, and urban. Some 87.1% of the 16鈥�24 age bracket streamed audio versus just 57.9% of the 55鈥�64 age group; 76.5% of low-income respondents streamed audio versus 83.2% of those with high incomes; and 73.5% of rural respondents did so versus 81.1% of their urban counterparts.

On today鈥檚 podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.

People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.

Google also plugged audio capabilities directly into Docs, letting Workspace users create full audio versions of documents or generate podcast-style overviews of highlights. Docs will also introduce a feature called Help Me Refine, which offer suggestions on how to improve writing structure, strengthen arguments, and clarify key points. Similar features will come to Sheets and Meet this year.

On today鈥檚 podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.