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I mean, I think in the go-go days of e-commerce, a lot of companies went really deep on free shipping, free returns, just a lot of perks that are less sustainable now that there's so much more competition and people are returning to stores.

And finally, we are joined by our principal analyst for Canada. I've teased him already. It's the inimitable Paul Briggs. Hello, Paul. Paul Briggs:. Hey, Bill. Should be fun talking podcasts on the podcast. Bill Fisher:. Meta, right? Okay. Before we get into the topic at hand though, it is time for our Culture Shock.

Some years back, Amazon established a sizable user base there for its Prime ecommerce services, and many of those customers tuned in to Prime Video after its 2014 launch.

Heads up our Retail & Ecommerce desk based in New York City, it's Suzy Davidkhanian. Suzy Davidkhanian :. Hello. Thanks for having me. Marcus Johnson:. Hello there. Someone else who also lives in the City, our principal analyst who covers everything retail media, it's Sarah Marzano. Sarah Marzano:. You remembered where I live. Thanks for having me. Marcus Johnson:. I did. Did I not used to remember?

Oh, well I meant of the world, which region of the, but yes, LA is in America and so it counts what share of our trips are by car. 92% of Americans and Canadians in this instance North America and they don't use, don't include Mexico here. 92% of Americans and Canadians, weekday trips are by car.

Sarah Libo will be speaking to principal analyst Jasmine Enberg and senior analyst Sky Canaves all about TikTok and shopping.

On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.

And this is from the insider intelligence e-commerce survey that we conducted in February that I believe, [inaudible 00:35:51] an anniversary on a monthly basis.

Social media, ecommerce, and search remain the only routes to elite status in digital ad publishing. ByteDance, Microsoft, and Tencent crossed the $10 billion threshold already, and Kuaishou, Apple, JD.com, and Baidu will join the ranks over the next year or two.

Now that actually Fubo TV's now in the market as well in Canada with rights to some of the football from Europe. But this is going to happen, I think. In anticipation of this podcast, I made a few calls yesterday to some of my key contacts in the industry and they say, absolutely this will happen in Canada.

So pretty impressive and same for the US and Canada. Actually best numbers since that quarter Q2 2020. This Q3, they added 2 million new folks in the US and Canada. And Danny through three quarters, Netflix this year, through Q1, Q2, Q3, Netflix has added twice as many new subscribers as they did the entirety of last year and they still got Q4 to go as well.

The Canadian government just said a national security review of TikTok's planned expansion in the country has been going on since September, so could get banned there as well. Let's finally turn our attention to a question that Trishla Ostwal of Adweek was proposing. What will a TikTok ban or sale mean for advertisers, Max? Max Willens:.

On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

That is the Canada, that's the Canada proportion, as I'm sure you knew Paul, which is why you didn't select 13.2%. If you'd have said 5% as you Paul and Powell did, that's also incorrect. That's the figure for Germany. So just slightly ahead with 4.8% is France. Okay, so it's easy to tot up those scores. We've got zero points across the board, but still plenty to play.

Chen at Rest at World saying that Lemon8 has also been compared to Xiaohongshu, the Chinese social media and e-commerce platform with over 200 million MAUs known as the country's lifestyle bible. And so I think ByteDance does still believe in it, and TikTok could in theory still get banned, right, Debbie? So maybe they do need a backup if that happens. Debra Aho Williamson:. Good points.

So the first one is the return of e-commerce advertisers, especially from China. So these are companies based in China that are trying to reach people outside of China with their advertising. So those were called out as being a very strong category for Meta. So that's the first reason.

And then there's a huge gap to fourth place Canada who produces half as much. So the top three America, Saudi Arabia, and Russia account for 41% of the world's oil production, and they've shared the top three spots for decades at this point. Question being, how did the US sneak into first place?

And as banks are training their AI, one thing to keep in mind is there was just this big story about Air Canada. They lost a court case against a customer because the chatbot provided some inaccurate information. They owed the customer damages in court fees, which I think equated to a little bit more than the ticket cost, but banks will be held accountable. Rob Rubin:. Yeah. Lauren Ashcraft:.

We're also joined by our VP of Content who heads up our retail and e-commerce desk. Based out of New York, it's Suzy Davidkhanian. Suzy Davidkhanian:. Hi, everyone. Marcus Johnson:. The infamous. We're also joined by one of our principal analysts who heads up our digital advertising and media practice. Based just above the city, it's Paul Verna. Paul Verna:. It's great to be here.

I think that pennies at the minimum should be taken of commission at this point in countries like Canada, New Zealand and Australia have already done that. So there are no more pennies in their currency. And it's also due to the fact that the US Mint spends over $700 million making coins every year, which is just such a waste.

I think that pennies at the minimum should be taken of commission at this point in countries like Canada, New Zealand and Australia have already done that. So there are no more pennies in their currency. And it's also due to the fact that the US Mint spends over $700 million making coins every year, which is just such a waste.

They're very willing to change where they shop if they perceive that a company is not in line with their own values. In a recent Glow and Nielsen survey of 33,000 US shoppers, about half of respondents either started or stopped using a food or grocery brand based off of that brand's ESG behavior.

On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

We start with our senior analyst covering everything, retail and e-commerce, based in the UK. It's Carina Perkins. Carina Perkins:. Hi Marcus. Marcus Johnson:. Hello there. Why'd you have to say it weird? Carina Perkins:. I'm not saying it weird. Marcus Johnson:. Yes you are. Hello, Marcus. Carina Perkins:. Oh, hey Marcus. Marcus Johnson:. Oh, too much. Carina Perkins:. How's it going?

I would say if we're playing the speculative legislative angle here though, we should also look at what's going on in Canada where there is currently a fight going on between Google and its Congress over whether or not Google should have to pay news organizations in Canada for licensing its content. And Google has responded to this pressure by simply taking news out of its search results.