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"Obviously, we know that ads do trigger something in your brain, right, to signal, you got to have this now," our analyst Man-Chung Cheung said on a recent episode of the "Behind the Numbers: Around the World" podcast. But when it comes to banning advertising for certain products, the effects aren't always clear-cut.

US CPG Industry Ad Spending 2024 (Subscription required). US Ecommerce Forecast 2024(Subscription required). Methodology: Data is from the October 2024 Ipsos report titled "What the Future: Food." 1,120 US adults were surveyed during August 29-30, 2024.

Ecommerce sales have returned to modest growth in Western Europe as the economic outlook brightens and more people embrace the convenience of shopping via mobile phone.

The company has increased its advertising efforts in recent years, acquiring rideshare screen advertiser Octopus Interactive in 2022 and launching a retail media network last year. DOOH鈥檚 power: Digital billboards are the main ad space driving out-of-home advertising鈥檚 growth, making T-Mobile鈥檚 acquisition one that will give it control of in-demand ad space.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.

YouTube's growth continues: Ad revenues rise, Shorts鈥� outlook improves, and AI tools expand despite challenges from competition and ad blockers.

Modelo鈥檚 college basketball ad spend grows 48%: The investment highlights the lucrative opportunity of advertising during live sporting events.

I admittedly did not know them by heart, but just in terms of CPG ad spending is going to be up 15.5% this year. Alcohol is going to lag behind at 11.5%. This is for the US and then non-alcoholic is growing at 13% and it's about twice as big as alcohol and so as Blake was saying, there's a lot of reasons for that. Sara Lebow:.

Retail media is the fastest-growing ad channel we track in the US, driven by new innovations, inventory growth, and new players launching media networks. Here鈥檚 a look at some of the biggest retail media moves from the first six months of 2024.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Nearly six in 10 retail marketers worldwide say that performance-driven paid media is the most critical advertising capabilities and media investments, according to November 2023 data from TechValidate and Mediaocean.

With origins in performance advertising and a focus on efficiency, retail media is likely to remain resilient, even amid an economic upheaval exacerbated by US tariffs. However, impacts won鈥檛 be evenly felt, leaving some players better positioned to withstand headwinds.

I feel like this has been a big through line for Walmart for all of its recent earnings calls is that its ad business has been doing well, it's grocery business, the way it's been able to keep groceries inexpensive has been doing well at the same time its ad business is not nearly as big as Amazon's. Sky Canaves:.

Est茅e Lauder partners with India鈥檚 government to boost local beauty brands: The company is the latest to invest in the country as interest in premium beauty soars.

Social is the new TV for CPG brand awareness. After in-store ads, social is the top media format driving discovery for Gen Zers and millennials. For Gen Xers and baby boomers, TV ads are the top driver. Even though both social and TV drive awareness while consumers aren鈥檛 actively shopping for groceries, they鈥檙e still significant drivers of discovery.

Historically, brands used upper-funnel channels like connected TV (CTV) for brand awareness, while relying on lower-funnel tactics such as retail media to drive conversions. But with shoppable CTV ads, brands can do both, leveraging retail media network (RMN) data to target consumers across CTV platforms, connecting the moment of discovery directly to the point of purchase.

Ad buyers will see a year of agency changes, privacy problems, AI innovations, and media network competition in 2025. Here are five charts to help media planners prepare for the year ahead.

Creator and influencer content can be more relevant and less intrusive than studio-produced ads. Creators and influencers are effective at driving purchases, especially among Gen Z and millennials. It鈥檚 not just beauty and fashion; creators and influencers inspire purchases in many product categories. Section 3: Challenges Facing Marketers.

Ad revenues outlook declining amid economic uncertainty: The latest Magna ad sales forecast indicates several factors are at play in the downturn.

Cosmetics and skincare were among the few fast-moving consumer goods (FMCG) categories to show both value and unit growth as shoppers splurged on little luxuries, according to Nielsen data in The Grocer鈥檚 Top Products survey in December 2023.

Retail media ad spending in France, Germany, and the UK continues to rise, outpacing all other ad formats. The space is developing rapidly despite fragmentation and a lack of standards.

That could eventually lead to backlash and stricter marketing and advertising rules for targeting tween consumers.

Measurement and attribution are the most critical advertising capability or media investment for over half (53%) of retail marketers worldwide, according to November 2023 data from Mediaocean.

Retail media networks (RMNs) have a lot of data and a healthy amount of inventory. But selling on-site inventory to advertisers can be complicated. Connecting retail media data with off-site ads on places like social networks and connected TV (CTV) is even more complicated. RMNs can鈥檛 do everything related to selling and serving ads on their own, especially if they want to capitalize on off-site placements.