It's also hard for America and live stream shopping because what Ethan was saying, China is such a more advanced comp, close to half, in your report, Ethan, you mentioned close to half of digital buyers in China are live stream shoppers or buyers, and so trying to stack up against that is hard, but maybe there's a niche that America can carve out in terms of getting this right for this different type of
Amazon is weaving shoppable video ads into its Rufus AI chatbot, creating a frictionless way for brands to capture shoppers' attention and drive conversions within search results
GenAI could help boost the efficiency of customer service teams and give shoppers access to fast, personalized, 24/7 support. To make the most of the technology, retailers and brands need to understand the key use cases in a customer service setting鈥攁nd stay mindful of the risks.
This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.
GenAI search could have a transformative impact on the shopping journey. To satisfy customers and stay competitive, retailers should focus on two essential innovations.
This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.