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Skai launches Celeste AI to streamline commerce media: Celeste combines cross-channel analysis and optimization, cutting task time from hours to seconds.

It is that layering, starting with that strong entertainment and creator content foundation, with very seamless commerce integration. (07:09):.

In 2022, combined cross-border online sales in the former EU-5 totaled 鈧�108.7 billion ($117.63 billion), per Cross-Border Commerce Europe鈥攖hat鈥檚 60.5% of total cross-border online sales in the top 16 countries in Europe. Much of the recent momentum is being driven by retailers with roots in China.

Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won鈥檛 escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.

Undeterred: Despite pushback from some consumers, Meta unveiled new retail-focused ad products at Shoptalk, including the expansion of integrations with ecommerce platforms such as Magento and Salesforce Commerce Cloud and the launch of features such as Partnership Ads and ad Promo Codes on Facebook and Instagram.

TikTok plans to use steep discounts throughout the holiday season to lure value-oriented shoppers to its fledgling online marketplace. The big takeaway: YouTube鈥檚 efforts appear aimed at grabbing a larger share of the rapidly growing social commerce market; our forecast expects US social commerce sales to grow 26.3% this year, to $67.6 billion.

Why it matters: A quarter of US consumers start their search on YouTube when shopping online, more than on Instagram or TikTok, per Jungle Scout. YouTube can use its strong creator relationships to entice consumers who come to the platform for shopping inspiration to actually make a purchase. This was originally featured in the Retail Daily newsletter.

鈥淭he customer journey is constantly evolving and it's not linear.鈥� That was the advice of Ram Iyer, worldwide director of digital strategy and ecommerce at Microsoft, speaking this week on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Gen Z embraces messaging, search, and shopping: Social media trend reports shed light on 2024 priorities.

Despite Meta鈥檚 strong year, ByteDance is close behind: TikTok owner鈥檚 $29 billion in Q2 revenues rivals US giant, which lags far behind in growth.

Frictionless online checkouts allow consumers to click, pay, and complete purchases for exactly what they were looking for鈥攂ut less so for what they weren鈥檛 necessarily expecting to find. For retailers, encouraging impulse purchases online requires a different strategy than at brick-and-mortar stores that capitalize on physical displays to prompt low-consideration additions to shoppers鈥� carts.

Holiday retail sales will grow 4.5% to reach $1.317 trillion this year, according to our forecast. Retailers who want to carve out a share of that spend will need strong promotional strategies and a seamless digital-physical experience. It鈥檚 also not a bad idea to have a plan ready for when the returns start rolling in.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

TikTok is using creator payouts to boost Shop adoption: The platform is offering some influencers cash incentives for reaching sales or livestream goals.

US consumers are increasingly turning to Walmart.com, YouTube, Instagram, and TikTok to start their online shopping searches, according to Jungle Scout. Amazon, search engines, and Facebook have lost share since Q1 2022.

TikTok takeover: Product discovery has gone online, even as most shopping remains in-store. Top-of-funnel activities will move even further online. 鈥淪earch and discovery are moving onto new channels, and TikTok has been the big beneficiary, as long as it keeps its US business going,鈥� our analyst Sky Canaves said on a recent episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.

TikTok's marketing influence grows: The platform is becoming pivotal in holiday campaigns and consumer engagement.

鈥淭he sky isn鈥檛 falling,鈥� according to The New Consumer and Coefficient Capital鈥檚 鈥淐onsumer Trends 2023鈥� report. But consumer habits are changing as a result of high inflation, shifting attitudes around COVID-19, and the battle for digital attention. Here are our key takeaways from the report.

The American Free Enterprise Chamber of Commerce introduced an ad campaign in opposition of the Credit Card Competition Act.

The vast majority (96%) of Pinterest searches are unbranded, said Brittan Bushman, Pinterst鈥檚 director of strategy, during a session at Advertising Week New York 2023. This means that consumers turn to Pinterest to learn what kinds of products are out there, unlike traditional search engines like Google, where they go to refine their search for something they already know exists.

Nascent partnerships from 2023 will start packing a punch in 2024. Companies without an overwhelming market advantage will need to join forces with rivals or complementary partners to keep boosting revenues.