蘑菇AV

PayPal鈥攁 brand globally synonymous with commerce鈥攊s approaching two years since it launched PYUSD, and its coin hasn鈥檛 even cracked $1 billion in market cap. But it seems like maybe even PayPal isn鈥檛 actually interested in using its stablecoin for payments.

At the same time, influencer marketing is no longer confined to top-tier social channels鈥攊t鈥檚 moving into commerce, search, and even off-site placements. Mergers among ad tech and media firms are accelerating this shift. As noted in 蘑菇AV鈥檚 presentation at Possible, acquisition activity has clustered in the martech, content, and commerce spaces.

The perks: Eligible cardholders can use their Ultimate Rewards points, their card, or a combination of both to shop on a personally curated commerce platform populated by top brands like Ray-Ban, Tory Burch, and Callaway. To celebrate the launch, Chase rolled out an additional 15% savings for all Calpak, Dyson, and Solo Stove purchases made through the platform.

The Ministry of Commerce received 10.79 million subsidy applications for electronic devices between January 20 and January 23 after the government expanded the program to include mobile phones, tablets, and smartwatches.

Amazon is making its retail media advertising technology available to other retail media networks, a shift that could reshape commerce media ad tech. With Amazon controlling 76.2% of the US retail media market, per our November 2024 forecast, this move could lower barriers for new networks while making it easier for advertisers to expand their reach across multiple networks. 2. Temu.

Digital buying is still on the rise in Latin America. This year, more than half of Latin America鈥檚 population ages 14 and older will make an online purchase, according to our forecast. This is up from roughly a third that did so in 2019, prior to the pandemic.

Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

But the industry is bigger than TikTok, and creators are now a core part of media, marketing, and commerce strategies. Key Question: How much should brands allocate to influencer marketing in 2025, and where should those budgets be spent? Key Stat: US sponsored content spending will surpass $10 billion in 2025, per our forecast鈥攐ne year earlier than we had previously predicted. Executive Summary.

Media and commerce continue to converge. Shoppable ads and other integrated marketing formats remain a focal point for retailers, social networks, CTV platforms, broadcast TV networks, and online publishers. As these lines blur, brands are seizing new opportunities to connect content and commerce. Shoppable media offers two alluring advantages for marketers.

However, brands are becoming more selective about where they invest as the demands for better measurement, improved audience segmentation, and clearer visibility on ad performance rise, attendees at this week鈥檚 inaugural Commerce Media Brand Summit in Atlanta noted. The RMN bulwark: In a tough economy, retail media has a lot going for it.

Loblaw and Walmart tick the boxes on a handful of in-store features, including digital out-of-home, a variety of formats utilizing digital screens, and in-store audio. Sources. Interactive Advertising Bureau of Canada (IAB Canada). Mars United Commerce. Retail Council of Canada.

No other market in the world comes close to China when it comes to ecommerce. Its highly competitive digital market has spurred retail innovations that are making their way around the world.

The biggest opportunity gap for CPG ad buyers is access to in-store purchase data, while general merchandise ad buyers are more concerned about ad costs. 91.2% of food and beverage purchases occur in-store, compared with 83.8% of US commerce at large. Improving in-store attribution could be a major ad spend unlock for RMNs that sell to CPG companies.

The trend may catch on among other commerce or retail giants, which would drastically change the banking landscape.

These new features are transforming digital wallets into commerce enablers. They help users organize their commercial experience and maximize deal-seeking. Examples range from Apple Wallet鈥檚 digital order tracking and receipts to Google Pay鈥檚 loyalty program integrations. Strong Gen Z adoption will propel growth.

CTV platforms that partner with commerce media players can provide advertisers with more visibility into performance, regardless of where a conversion takes place. These integrations have already proliferated in the marketplace.

Search is the next big commerce battleground. Emerging search habits are blending social and ecommerce. More people are now starting their product searches on social media, putting the platforms in more direct competition with ecommerce sites for consumers鈥� wallets鈥攁nd ad dollars.

Paying by smartphone is now routine for a growing number of consumers, both in stores and online. Recent data shows the size of the user base, shifting demographics, shopper preferences, and how mobile fits into the spectrum of payment options.鈥�

According to a payments study preferring to keep these aspects of their online experience separate, we estimate that 6.6% of all online shopping will be made on social platforms growing to 7.3% next year, then 7.9 and then 8.4% of online shopping by 2027. The question is, if you extrapolate that out, will social commerce break through the 10% of all online shopping ceiling by 2030?

However, Roku鈥檚 own commerce partnerships could help address this challenge.

"Retail media could have a key role to continue driving growth for advertisers which sell products through retail," said Jonathan Fasano, business development director at Walmart Connect Mexico and Central America, during a recent 蘑菇AV Summit on commerce media.