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On today鈥檚 podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers鈥� social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

It鈥檚 a good time to pivot: As Google and Samsung push lower-cost VR devices and Vision Pro fades from relevance, pivoting to more affordable smart glasses may be Apple鈥檚 smartest move. Unlike the one-size-fits-all Vision Pro, smart glasses in varied styles and finishes align with Apple鈥檚 fashion-first ethos鈥攁nd open the door to broader pricing tiers.

A note on our forecast: Our US CTV ad spending forecast was issued in March 2025, before many of the Trump-imposed tariffs on foreign goods went into effect. The forecast reflects some economic disruption and assumes limited tariffs targeting only select trading partners.

Food services and drinking place sales (e.g., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice goods sales. Inflation, Exchange Rates, and Our Forecast Figures.

In this case, product extension is a really good idea.鈥�. 6. CeraVe. CeraVe's venture into hair care leverages its strong skincare reputation in a growing market, though the brand may face challenges entering the already crowded hair care space. 鈥淎t the pharmacy, the shelves are so stacked with so many different haircare brands,鈥� said Davidkhanian.

For retailers, advertising is a logical extension of their core businesses and a higher-margin revenue source than selling goods in stores or online.

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

As it turns out, some digital economy metrics are still flying high. If you own a mobile app store, the good times are still rolling. Mobile app install ad spending spiked by 24.8% last year, far outpacing overall digital ad spending, which increased by just 12.5%.

Editor鈥檚 note: Our ecommerce forecast was issued in February 2025, before many of the Trump-imposed tariffs on foreign goods went into effect. The forecast reflects some economic disruption and assumes limited tariffs targeting only select trading partners.

And US retailers are racing to import goods. The volume of imports has been rising, and the nation鈥檚 major container ports expect that surge to continue through spring as Costco and other merchants stock up on goods before tariffs take effect, per the National Retail Federation and Hackett Associates鈥� Global Port Tracker.

Digital asset companies accounted for 52% of all early-stage deals. Three of the top 10 largest deals overall were for crypto companies: Binance, Phantom, and Zenmev. AI-related deals also continued their rapid ascent, making up 15.7% of all deals. A year ago, AI-related fintech deals made up 9.4% of funding.

If Google ranks YouTube within the top 10 results, that鈥檚 a good indicator people searching those terms are interested in video content, so YouTube and TikTok influencers could pay off.

I think millennials are a good prototype for the digital generation even though they're not fully digital, is that they tend to stick to the habits that they became accustomed to in their twenties. But they do slow down on them. They're not posting as often. They don't feel the pressure to be as active online, but they're staying pretty loyal to the stuff that they learned.

Why it matters: At the end of the day, it鈥檚 all about helping companies spend money鈥攁nd feel good about the value they鈥檙e receiving in return. Symphony Creative Studio addresses small and medium-size businesses' challenges, like limited budgets and a lack of expertise in video production, offering a cost-effective way to scale their advertising efforts.

That鈥檚 a pretty good indicator the searcher is looking for images. Reynolds suggested building out a 鈥淭ikTok interest index鈥� to determine what sort of content someone searching will engage with. 鈥淚f Google is putting a video in the top 20, they have learned something about the customer, which is that video might be a good answer to this question,鈥� said Reynolds.

Roughly 1 in 5 (19%) will order the item online, and 7% will purchase the item from a different brick-and-mortar retailer. Shoppers are less willing to wait when everyday goods are locked up. For example, 53% of shoppers will wait for assistance if bath and body products are locked up and 56% will wait for makeup and cosmetics, compared with 74% for consumer electronics.

Generative AI can bring a lot of good to the world, IPG鈥檚 chief digital responsibility officer Sheila Colclasure said during one session about preparing for an AI and emerging tech revolution. In financial services, for example, it can eliminate risks from the banking industry by more accurately reporting credit. Across all industries, it can boost productivity, competition, and economic growth.

As the digital grocery landscape grows more crowded, retailers must meet consumers' expectations around product selection, mobile app features, and fulfillment. 鈥凄颈驳颈迟补濒 grocery is no longer an emerging category,鈥� said our analyst Blake Droesch. 鈥淚t鈥檚 grown really fast over the last couple of years, and the market is pretty mature at this point.鈥� Here are three ways retailers can stay competitive, according to our Digital Grocery Opportunity report.

Good to be back. It's been a while. Marcus:. Hello there. I know. Welcome back. Minda is back with us, folks, alongside Jasmine for today's episode. Today's fact. Who invented the first hot air balloon? This is how I spend my time, okay? This is my life.

And about one-third indicate that TikTok is their main source of health advice, whether online or otherwise, per a 2024 Zing Coach survey. 40% of Gen Z adults prefer TikTok over going to a medical professional because it doesn鈥檛 cost anything. This was by far the top answer among Gen Zers when asked why they like to get health information from TikTok.

The big takeaway: Even as use of digital channels ramps up, brands and marketers must stay committed to delivering educational content and information that will help clinicians treat their patients. Promotional material without evidence-based data may push physicians away for good. No. 1 in Q3: Gen Zers think TikTokers should be legally liable for health advice.

For cheap goods, Temu and Shein already exist. Temu overtook TikTok as the most downloaded app in the US in Q1 2023, per Sensor Tower, and has extended its lead since then. Shoppers looking specifically for cheap Chinese goods can stick with apps like Temu and Shein. Livestream ecommerce still hasn鈥檛 taken off in the US.

鈥淎s synthetic content floods the digital space, and signal loss reduces measurability, safeguarding integrity becomes more important than ever. Incorporating this perspective highlights the necessity of responsible business practices, to move the dial on from business to practicing 鈥楪辞辞诲 Business,鈥欌�� said Julia Beizer, chief digital officer, Bloomberg Media, as reported by MediaPost.