蘑菇AV

Coinbase vowed to take compliance requirements seriously to help rebuild confidence in the digital asset sector. That鈥檚 a good move, as regulatory enforcement will likely intensify.

Almost three-fourths (72%) of US digital retailers said that AI-driven personalization and generative AI would affect their business in 2024, per a January report from Bolt. "The way consumers pay for goods and services has evolved, and for a data company like we have at Attain, this digital access becomes invaluable," Attain's CEO Brian Mandelbaum said.

And you can imagine us being pretty good at that with Alexa,鈥� Amazon鈥檚 VP of investor relations David Fildes, said on its Q3 earnings call. However, an effective AI agent needs to be reliable and accurate, something Alexa has yet to accomplish. Capability clash: Amazon cut access to an Alexa beta that struggled with hallucinations and smart home actions.

鈥淭here鈥檚 been a sort of default stance that Substack is a threat, and (mainstream media is) realizing that maybe they鈥檙e a partner for 驳辞辞诲,鈥� he added. Larger publishers like The New Republic are using Substack to grow, McKenzie said, while smaller companies like Free Press are using it as a home base for content.

Hoka鈥檚 investments in innovation are winning over consumers willing to pay top dollar for premium sneakers, while its brand heat is gaining it more distribution with wholesale partners such as Dick鈥檚 Sporting Goods and Foot Locker.

Dick鈥檚 Sporting Goods is buying Foot Locker: The deal will significantly boost the big box retailer鈥檚 market share and bargaining power鈥攖hough it carries significant risk.

In September, The Hallmark Channel launched a new streaming service, Hallmark+, which will focus on its signature holiday and feel-good content. Other notable players in this category include AMC+, Shudder, BritBox, and Crunchyroll, which together demonstrate an expanding market for specialized streaming services.

The same three categories that top overall holiday retail sales growth will lead online. Digital sales of food and beverage will accelerate swiftly during the holiday season, to 17.7% YoY growth, as consumers turn to eating in and entertaining at home in response to the high costs of dining out. Health and personal care and fashion goods will also post above-average ecommerce growth.

Likewise, technology and electronics will increase digital ad outlays by 14.4% in 2024, following a year of cost cutting. Even industries with below-average growth will increase digital ad buys by double digits. That includes financial services, the third-largest buyer of digital ads, which will increase outlays by 11.2% in 2024 (following 4.6% YoY growth in 2023).

Shoppable media is any form of digital media that includes a 鈥渟hoppable鈥� call to action. Prominent examples of shoppable media include social commerce, connected TV (CTV) ads with QR codes, livestream shopping, and online recipes that include links to purchase sites. Social commerce is a growing market, but adoption hasn鈥檛 caught on elsewhere.

With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative.

Digital gaming is popular across generations. But Gen Zers and millennials are more likely to game on multiple platforms, seek community around the hobby, and pass the habit on to their children.

Prioritizing the viewer experience is not only good for the viewers themselves, but it will help move the streaming industry forward. Visit the FreeWheel Viewer Experience Lab for more information and to download the full reports. 鈥擳ravis Flood, Executive Director, Insights, FreeWheel.

You're limited to the scale of your digital footprint as a retailer, and so I think more and more, retail and commerce media networks are recognizing, "We need to think outside of the box of our on-site digitally owned and operated inventory for how we're going to further scale our programs.". (18:22):.

The trend: A growing parade of retailers are front-loading July promotions to capture sales before the start of Amazon鈥檚 Prime Day event, which will run from July 8 at 12:01am PDT through July 11. Our take: There's a good reason that more retailers are joining Walmart and Target in attempting to get a head start on Prime Day. Amazon typically garners an outsized share of sales during its marquee event; we expect Amazon will account for 75% of US ecommerce sales during Prime Day this year.

Your one-stop shop for all things digital audio in 2023.

Even so, Fairbank said the US consumer is generally in 鈥済辞辞诲 shape.鈥� Discover鈥檚 CEO Michael Sheppard said its customers are also stable. Our take: Capital One and Discover are coming together at a precarious time for the credit card industry. Tariffs and other macroeconomic concerns threaten to derail the credit card recovery.

US ecommerce growth will come from large retail categories with historically low online sales share. And growth will stay healthy even as traditional drivers of online sales take a backseat to emerging categories.

If Luma AI can differentiate itself from competitors鈥攁nd avoid the pitfalls of mismanaging user data and infringing copyright鈥攊t has a good chance of seizing market share in the segment. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

In the meantime, banks have good reason to get into crypto鈥攁nd consumers may be more willing to use crypto that comes from a trusted legacy institution. As the payments landscape shifts to novel apparatuses, traditional finance will need to adopt flavors of crypto鈥攁nd vice versa鈥攖o get ahead.

Gaming saw healthy growth during the pandemic, but a drop in activity in 2022 also led to a drop in spending on virtual goods. In-app ad spend growth remains healthy at 14.8% this year, translating to an additional $20.52 billion in ad sales over 2022. Use this chart:. Allocate app ad budgets. Understand mobile revenues. More like this:.

Marketers are wondering, 鈥渉ow can I get the most with my investment鈥� and are looking for good data to prove success, Alves said. IRL is so back. Professionals are craving physical presence again鈥攑artly because of AI exhaustion. 鈥淚n-person events are going to see a huge bump,鈥� predicted Jason Keath, cofounder of Social Fresh, attributing events鈥� popularity to an ongoing Covid-19 hangover.

When CEOs, investors, and international partners can鈥檛 rely on consistent policy, even good news becomes suspect. Marketers will need to communicate stability, value, and trustworthiness to consumers navigating the same uncertainty. For the advertising and media industries, the 90-day pause isn't a solution鈥攊t's a countdown clock.