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Inside Asos’ plan: The Criteo partnership is helping Asos launch three new offerings: sponsored ads in Asos search results and product listings; an extension of on-site display ads; and client ads off-site and eventually on connected TVs that use first-party user data.

The news: Video advertising marketplace Teads has expanded a global partnership with LG Ad Solutions to provide native video and display ad placements on LG's smart TV platforms in over 10 markets across Europe and Asia-Pacific. The partnership initially launched in several European markets last year.

That’s more than double the amount spent on display ads in 2019, prior to the pandemic. Brazil will represent the bulk of display ad spending this year, accounting for nearly 40% of the regional total. However, display’s share of total digital ad spending will be highest in Colombia, at 80.2%. Video advertising is a force to be reckoned with in Latin America.

Healthy growth will obscure the upheaval that retail media’s evolution is causing. Retailers racing to think more like publishers—and brands trying to rethink the value of retail media—are feeling some strain.

Brands are eager to try intrinsic ads in premium console games, but they already exist in mobile and PC games as billboards or other 3D display ads. Identify game platforms with titles that match your customer base. Over half of the US population plays games. Most gamers spend at least some of their game time in mobile games, which already have extensive ad tech to support brand advertising.

Retailers and the tech firms powering some of their RMNs are racing to give ad buyers access to more off-site inventory in formats ranging from CTV to digital out-of-home to in-store. But on-site has plenty of headroom left, as this new data from our forecast shows.

Retail media networks deliver 183% higher engagement, but with tradeoffs: Viewability and strategic ad placement are key, says new DoubleVerify report.

Create better email copy and images for retargeting display ads. More than 40% of marketers use GenAI to create email copy, according to Botco.ai. Additionally, AI-generated subject lines had a 68% better click rate than human-generated variants, translating to a potential incremental revenue opportunity of $5.8 million, per a December 2022 study by Persado.

But back in April, they announced that they were seeing positive growth from marketplace sellers within sponsored search ads so they opened up sponsored display ads to marketplace sellers and they pointed to that as being one of the key drivers of their growth. So they're innovating, they're iterating.

The way advertisers think about TV is changing as it shifts from linear to ad-supported streaming. Here are three developments shaping TV ad measurement, streaming behaviors, and consumer targeting.

Last year, Adalytics reported that Google misplaced 80% of video ads. Google contested the report, but concerns about ads showing up in places advertisers don’t want them to persist.

Conversely, the display ad share will range from 22.8% to 23.9%. These numbers don’t tell the whole story of how retail media is evolving. Because display is a broad category that includes video, knowing that display’s share will stay constant doesn’t preclude video from taking on a greater presence within retail media display, especially as companies like Amazon and Kroger double down on CTV ads.

Apple’s anti-tracking initiative has created major disruption for both companies’ display ad businesses, upending their foundation of targeting and measurement. With tens of billions of dollars up for grabs, the next tier of digital ad players is poised to exploit the opportunity. Digital advertising’s next tier is in tech, retail, and streaming.

Microsoft is picking up ad spend by improving search, social, and video features, as well as improving ad targeting and measurement. The company is also inserting itself into the rapidly growing retail media market. In the last few weeks, Microsoft has announced a slew of updates that will help it expand its business.

In July, Loblaw announced it is rolling out in-store display ads across 500 locations in its Canadian store network. In April 2023, Best Buy Ads launched in Canada as the first dedicated RMN for consumer electronics in the country. Financial services is being hampered by heavy regulation. Compared with the US, finserv digital ad spending is relatively low in Canada.

Ad spending growth is tapering off, but major changes are coming to the market, including the deprecation of third-party identifiers, a new era in TV ad measurement, and growing use of AI in advertising.

Historically traditional channels are being digitized, theoretically opening the door to more robust measurement. At the same time, third-party identifiers are being ousted in favor of identity solutions that preserve consumers’ privacy.

As economic uncertainty lingers, the dust has yet to settle on the TV currency battlefield. We review what’s changed since last year and which networks support which Nielsen alternatives.

Disintermediation is getting real, upfront advertisers want their programmatic CTV spending accounted for, and Google shares early results from the Privacy Sandbox.