蘑菇AV

Amazon caps prices for its low-cost marketplace at $20: The move should help broaden its appeal with price-sensitive shoppers.

Ecommerce trends come and go, but delivering a great customer experience is more critical than ever. With fierce competition, one misstep can make shoppers rethink hitting 鈥渁dd to cart.鈥� Personalization, multi-channel engagement, and seamless integration of digital and in-store experiences are key to staying ahead.

TikTok Shop doubles down on livestreaming as ecommerce sales grow: The platform sees an opportunity to grow order frequency and drive more impulse purchases.

鈥淎ffiliate, to my mind, is one of the most under-discussed and underappreciated spending areas in media and advertising,鈥� our analyst Max Willens said on a recent 蘑菇AV webinar. US affiliate marketing spend will reach $10.72 billion this year and drive $307.27 billion in ecommerce, per our forecast. Driving that spend is a persistently value-conscious consumer, a growing creator economy, and a pivot to publishers with first-party data. Here are five factors contributing to affiliate marketing鈥檚 success.

Dollar General鈥檚 Popshelf format announces app, loyalty, and store updates to attract wealthier shoppers: The retailer will also close all locations in DG Market stores after the assortment failed to win over the dollar store鈥檚 core customer base.

To help shoppers search more quickly and efficiently, Google has revamped Google Shopping, using AI to deliver more relevant, personalized information, product listings, and deals.

Google Shopping gets an AI upgrade: The redesigned platform features a personalized feed of products, reviews, and video shorts, along with a Deals page tailored to consumers鈥� preferences.

Cross-border sales are booming in Western Europe despite a slowdown in adoption. As China鈥檚 ecommerce giants eye European expansion, local retailers face a competitive threat鈥攁nd a substantial opportunity.

UK retail sales rose unexpectedly in September, thanks to the new iPhone and Oasis: Back-to-school shopping and entertainment spending boosted demand for non-essential items, although poor weather and consumer caution dented supermarket sales.