蘑菇AV

LiveRamp CEO's growth strategy: Neutral positioning and network effects fuel commerce media and CTV expansion as ad budgets rebound.

Some 61% of EV owners are more likely to shop at retailers with charging stations, according to Numerator. But charging stations aren鈥檛 just a draw to bring consumers to the retailers that offer them鈥攖hey also provide out-of-home (OOH) ad space for RMNs.

With consumers increasingly shopping across multiple channels, Roundel, Target鈥檚 media network, offers comprehensive media solutions that connect brands with customers at every stage. By combining on-site and off-site strategies, advertisers can maximize their return on ad spend and strengthen customer relationships.

For all the momentum behind creators, they still represent a small share of ad spending, and they have little traction in higher-consideration categories, such as financial services. What it all means. The next generation of consumers views affiliate marketing favorably. Millennials and Gen Zers are acclimated to affiliate marketing content and advertising, and they are (relatively) trusting of it.

Key takeaway: Costlier data centers could raise prices for web hosting, video and audio streaming, ecommerce, AI, and apps and services. These costs will likely be passed down to businesses and consumers relying on these services and could result in them seeking cheaper alternatives or canceling subscriptions and services. Budgeting for those changes in advance will likely be the smart play.