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With consumers increasingly shopping across multiple channels, Roundel, Target’s media network, offers comprehensive media solutions that connect brands with customers at every stage. By combining on-site and off-site strategies, advertisers can maximize their return on ad spend and strengthen customer relationships.

While 2025’s projected ad spend shows the industry is healthy, there may be some challenges for major agencies, which have seen a decreasing share of US ad spend over the past several years, per Advertiser Perceptions.

Key takeaway: Costlier data centers could raise prices for web hosting, video and audio streaming, ecommerce, AI, and apps and services. These costs will likely be passed down to businesses and consumers relying on these services and could result in them seeking cheaper alternatives or canceling subscriptions and services. Budgeting for those changes in advance will likely be the smart play.

With or without a TikTok ban, Snapchat is poised to capture more ad spending in 2025 as new ad formats like Sponsored Snaps and Promoted Places ramp up. The big picture: Uncertainty around TikTok and Meta is spurring further diversification in the ad market.