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Domestic retailers in smaller markets, like Canada, have been slow to develop ecommerce channels, resulting in Amazon's dominance. Canada’s lag was acute in the past decade, especially versus the US. Though domestic retail has now developed advanced ecommerce channels, Amazon’s outsize share of sales persists. Survey says: Thumbs up for retail media.

And honestly, I doubt that most Amazon shoppers will even know the coverage exists unless Amazon goes in heavily on promoting it in their app or something, and I'm not sure they're that keen to do that. I also thought that choosing Brian Williams as a way to build up their news brand was a strange choice. I'm not sure he's much of a household name these days.

Over 72.6% of US social shoppers have seen shopping-related short-form videos, such as Instagram Reels, making them the most popular type of content in social media shopping​. YouTube is looking to capture a larger share in the competitive market.

B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.

To address financial constraints, 45% of advertisers are reducing overall ad spend, 35% are increasing their focus on performance-based campaigns, and 29% are shifting to digital channels with better digital measurement. The bottom line: With ad budgets under pressure, RMNs need to address advertisers’ most pressing pain points and streamline the campaign process.

Advertisers using the Performance+ suite have seen a 64% reduction in cost per action, a 30% increase in conversion rates, and a 1.8 times return on ad spend. Pinterest is also rolling out:. Personalized Promotions tools to help advertisers offer discounts in markets including the US, UK, Canada, Australia, France, and Japan.

Paid search ad spend is increasing, but search ad impressions are declining. Paid search ad spend grew 4.0% YoY in Q4 2023, according to data from Skai. But ad impressions declined by 15.0% YoY in the same quarter. In the US specifically, search ad spend will increase by 11.1% this year to reach a total of $124.59 billion.

CEOs’ politics impact their brands: Hastings’ endorsement triggers Netflix boycott, drawing parallels with Musk's controversies impacting Tesla and X.