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Beyond generating significant ad revenues鈥擳ikTok will bring in $14.78 million in US ad revenues this year, second only to Meta鈥攖he platform emphasized that millions of US jobs and businesses benefit from TikTok, and highlighted that the app contributed $24.2 billion to the US GDP in 2023 alone. What鈥檚 stopping the deal: The deal has been complicated by Trump鈥檚 heavy tariffs on China.

Harris outspends Trump 20 to 1 on Meta platforms: Though Harris is largely spending on CTVs, millions are going to Facebook and Instagram.

Social networks are ramping up ad loads to rally their stock prices and as they continue to wrestle with AppTrackingTransparency.

The news: The annual Meta Connect conference kicked off Wednesday and brought a slew of AR- and AI-related announcements to showcase how billions of dollars invested in next-gen technology is paying off. Here鈥檚 what we learned. Meta AI is going multimodal: Meta licensed the voices of actors Awkwafina, John Cena, Keegan-Michael Key, Kristen Bell, and Dame Judy Dench for Meta AI.

Reels and Shorts are gaining users and adding ad options. They still lag TikTok in several key areas, but now is the time for video advertisers to give them another look.

Snap introduces new AR glasses and creator tools: Updates include a unified entertainment feed and simplified app experience, positioning Snap to compete with TikTok and Meta.

Consumers are fairly good at ignoring or tuning out ads. But they are very aware when ads target them based on their online activity. However, that knowledge does not automatically result in a more negative perception of the ads themselves.

Despite financial troubles among some esports and gaming video platforms, ad revenues will continue to grow for both media.

Musk gave advertisers a reason to leave Twitter. He exacerbated long-standing issues and created new ones. Six months into Musk-era Twitter, most brands aren鈥檛 ready to resume spending, largely because they don鈥檛 trust the man in charge.

Young people are on Marketplace and Groups: The challenge for Meta is to direct those users to more monetizable areas of the app.

AppLovin is setting its sights on ecommerce: Executives plan to attract spenders and grow revenues with a slew of ad product launches.

Believe it or not, the year is already halfway over. For advertisers, it's been a whirlwind with economic upheaval, massive AI adoption, Google upending search, and working hard to understand Gen Z. Oh, and remember when TikTok went dark for a weekend?

The range of costs per thousand on major US streaming services is narrowing as new entrants Netflix and Disney+ come down from their initial ad-tier launch highs in late 2022.

Meta. Tinuiti. Wired.

B2B digital ad spending will continue to grow at a slower pace across key industries in 2023. More B2B buyers are millennials and Gen Zers, shifting ad buys from search to display, from Google to social media, and from desktop to mobile.

Creator content generates engagement for the social platforms, which is critical for attracting advertisers, especially in this new period of slower social ad revenue growth. And as the practice of boosting creator content continues to grow, creators will also directly drive more social ad dollars.

The bills defend actors鈥� rights and require clear labeling of AI-altered election ads as deepfakes become a growing concern.

But now is not the time to overindex on these ads versus ads in feeds, Stories, and other social media placements. Explore developing ad opportunities for CTV. CTV spending hasn鈥檛 kept pace with consumer time, meaning the ad industry is in catch-up mode.