蘑菇AV

鈥淢easurement is the fuel that powers smart decision-making,鈥� our analyst Evelyn Mitchell-Wolf said during a recent webinar. As advertisers navigate the rise of walled gardens and the challenges of the open web, leveraging a multi-layered measurement stack becomes essential for building successful campaigns.

Platforms must brace for regulation of algorithmic content: EU regulators are widening their net, which could restrict advertisers鈥� ability to target teens.

As marketers attempt to piece together a full, nuanced picture of how their paid media affects outcomes, old-fashioned measurement tactics are coming back into vogue, and new players are rising to prominence.

The Asia-Pacific retail ecommerce sector is both dynamic and volatile. While China and Japan are slowing, South Korea is growing rapidly, and emerging markets like Southeast Asia and India are showing robust growth and untapped potential.

As cookies decline in relevance and companies build out their first-party data approaches, organizations need clear data collection, maintenance, sharing, and targeting strategies. 鈥淒isparate data is going to lead into a fragmented view of customers, and that will make a broken experience,鈥� said Moitree Rahman, senior director of first-party strategy at Eli Lilly & Company, speaking at our 蘑菇AV Summit.

Tech-focused primary care startup Forward shuts down: It invested too much in tech and not enough in patient care. We explore how primary care subscriptions can strike the right balance.

Canada ranks near the top of the list of countries for average daily time spent with media, with digital formats driving consumption to new levels.

Instacart鈥檚 pickup fulfillment technologies help store associates easily pick and pack items for curbside pickup. The partnership comes as consumers are increasingly turning to discount retailers like Aldi in the wake of high food costs. Aldi was the top performer by average visit per location and overall visit growth in July 2024, according to the Placer 100 Retail & Dining Index.

38% of marketers worldwide cite chatbots as the most impactful AI use case for enhancing the digital experience, according to a September 2024 survey by Advanis and Sitecore.

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

But its verticalized offerings may struggle to stand out in the crowded field

The average cart abandonment rate worldwide was 73.9% in the 12 months ending July 2024, according to data from Dynamic Yield.

Digital travel bookings in the US are on a consistent upward trajectory, reflecting a healthy bounce back after the pandemic slump.

Retailers turn to returnless refunds to cut costs and boost loyalty: Amazon, Walmart, and Chewy are among the companies that rely on flexible returns policies to keep shoppers in the fold.

The proliferation of loyalty programs has heightened competition, so retailers will have to dig deeper into their customer data to drive active participation.

Retailers are racing to implement genAI-powered virtual assistants capable of creating human-like responses and handling complex queries. But there are challenges to overcome.