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Gen Z is 25% less likely to use Google for searches compared with Gen X, according to a May 2024 report by Forbes Advisor and Talker Research. 鈥淲hat we鈥檙e really seeing is a fragmentation of search experience, and TikTok Shop is taking advantage of that.鈥�. 8. Tractor Supply Co.

Gen Xers spend their time on YouTube and Facebook, taking a utilitarian approach to digital channels by adopting digital platforms that make a task faster and easier. They use YouTube for education and entertainment and Facebook for communication with family.

Many brands on TikTok have even begun to turn to influencers from the Gen X and baby boomer generations to help distill their messages. With the threat of a TikTok ban waning in the UK, marketers should continue allocating spend to the platform. The UK banned TikTok from all government devices earlier this year.

But what was really interesting to me, and I think hasn't really come across is that the Millennial and Gen X generations are also gobbling up tons of TikTok videos.

Today, our forecasting team thinks that there are 10 million more Gen X Facebook users compared to Gen Z ones, but in four years that gap evaporates with about 41 million of each cohort using Facebook as Gen X goes down a bit and Gen Z goes up a bit. Stephanie, I'll start with you. Do you think given all of this and maybe more that Facebook actually has a young person problem? Stephanie Taglianetti:.

In another first, there will be more Gen Z than Gen X monthly social users in the US in 2023. To put it another way, there are now almost 20 million more US Gen Z social users than there were in 2018, when ByteDance merged Musical.ly with TikTok and the app started to take off in the US.

Among Gen Xers (ages 43 to 58), 20% started on Facebook. Generative AI is opening the door for more social search opportunities. Snapchat was the first to market with its My AI chatbot, followed by TikTok, which is testing a chatbot called Tako. And Meta is looking into chat experiences in WhatsApp and Facebook Messenger, including AI agents for business messaging.

We defined Gen Z as respondents between the ages of 18 and 25 at the time of the survey; millennials, between 26 and 41; Gen X, between 42 and 57; and baby boomers, between 58 and 76. Glossary. Survey Demographics.

Millennials, Gen X, and Boomers, they're seeing very small, very minor user declines next year. Gen Z is the group that's adding. They're still a small group, so they're growing from a smaller base. But they are the ones that are joining Facebook for those purposes that you mentioned. (09:43):. They're also the story on Instagram as well.

This is probably the biggest generation on gap I think you can find across all the numbers we cover Gen X and baby boomers watch about five and a half hours a day on average Millennials and Gen Z, it's just two. I mean these are worlds apart in terms of viewership. Ross Benes (05:35):. And they're only going to continue to diverge.

However, the Gen X and the boomers, we expect them to lose a few hundred thousand. So they are relying more and more on the Gen Z folks for that growth. (08:41):. Let's move to the second player here. So Snapchat, they have a 0.7% share of the US digital ad pie, which lands it in 12th place, a few spots behind Pinterest. Money-wise, they grew revenue 16%.

Well, they're not as trusting of doctors as, say, boomers and Gen Xers. They are actually turning to friends and family.

Yeah, probably because I think for Gen X was closer to 31% of them using Gen AI versus 15% for Boomers. So we spoke about how many people are using it broadly, but if we look at AI tools that people are favoring over others, the highest web traffic, this is from back in March in terms of AI tools, the highest web traffic was ChatGPT, probably a surprise to no one, 2.3 billion visits.

Most creators worldwide are under 41, but there are now creators of all ages, including Gen Xers and baby boomers, per Adobe. Lifestyle, fashion, and beauty are still the top creator categories. But these are broad sectors that overlap with many other industries, including travel, health, entertainment, food/drink, and art. B2B and sports are two fast-growing areas for creators.

So say the average adult American now spends less than three hours per day, 2:55 is our figure to Gen X or to the baby boomer generation. That sounds like an incredibly small number compared to what we used to hear about. Oh, people spend X so many hours per day watching TV rotting their brains. So that's a very small number compared to TV's prime.