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And younger consumers (e.g., Gen Z) have different financial habits and lower institutional trust, requiring new communication strategies tailored to their preferences. As a result, financial brands are moving toward more agile partners that offer flexibility, speed, and specialized expertise.

The response is sharpest among Gen Z鈥�40% say they鈥檝e walked away from brands over DEI rollbacks, twice the rate of millennials and over four times that of boomers. Our take: By caving to pressure and scaling back DEI, Target not only alienated customers but also came across as inauthentic鈥攃ompounding its challenges.

Gen Z is redefining family, community, and what鈥檚 expected from the shopping journey. Brands will need to meet these driven, digital natives where they are with dynamic media experiences to capture and retain loyalty.

To achieve their financial goals, Gen Zers choosing this educational path need nuanced banking products and marketing tactics.

Gen Zers are more likely than any other age group to have brand loyalty鈥攅ven if it means spending more. As this younger generation's spending power continues to grow, how can brands win them over for good? Find out more in our latest data drop.

Threads struggles to engage Gen Z: Meta faces challenge against the dominant TikTok.

To out-influence Gen Zers鈥� favorite financial social media creators, banks should mimic certain finfluencer strategies.

More of your customers are LGBTQ+ than ever before: Recent studies highlight a surge in global identification, particularly among Gen Zers.

TikTok evolves into a search engine: A study shows the platform is becoming popular among Gen Z for information and diverse content.

Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.

The team recognized that nostalgia could unify multiple generations鈥攆rom Gen Z to millennials, and even Gen Alpha鈥攁round a familiar, high-energy advertising format that would stand out in the crowded summer travel season. Steaming ahead to virality. The monster truck video resulted from a deliberate content development process that began approximately two months before posting.

The final two ads will focus on Cash App鈥檚 Afterpay feature, which lets users pay over time retroactively and is gaining traction among Gen Z customers who prefer flexible payment options. Can it work? The products will likely resonate with Gen Z, which Cash App is also targeting with these ads.

Gen Zers are more than twice (42%) as likely than the average (20%) to buy holiday gifts directly through social media in 2024, according to May 2024 research from Basis Technologies and GWI.

This dual achievement is particularly notable as competitors Ulta and Target lost share with the crucial Gen Z demographic during the same period. 5. Ben & Jerry's. Ben & Jerry's earned the fifth spot as the ice cream brand seeks investors to separate from parent company Unilever amid disagreements over politics and social issues.

In 2024, the proportion of Gen Zers and millennials who said they need life insurance was 95%, versus 72% of Gen Xers and baby boomers, per Limra鈥檚 US 鈥�2024 Insurance Barometer Study.鈥�. The interest is there, but insurers must convert it into action.

Generational shift: Gen Zers lead the charge in genAI integration, but within creative roles, they lag behind other generations. Only 41.8% of creators younger than 25 use AI throughout their workflows鈥攚ell below the average, per Wondercraft.

Plus, Gen Zers in particular crave flexibility when repaying loans鈥攁nd this type of solution could really resonate with them. However, FIs must assess whether the long-term customer acquisition benefits outweigh the loss in interest revenue from early repayments.

Google is trying to establish new shopping routines among digitally native shoppers like Gen Zers and Gen Alphas. While Boomers hold the lion鈥檚 share of wealth, a generational wealth transfer is in progress, which means younger generations鈥� opinions on how to transact will become centerpiece to these companies鈥� bottom lines.